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Session: 2021/22

Last modified: 30/03/2021 10:47:13

Title of Module: Researching Marketing, Tourism and Events

Code: TOUR09023 SCQF Level: 9
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Masood  Khodadadi

Summary of Module

This module enables students to understand the role and value of research methods in the marketing, tourism and events sectors. Students will be exposed to the full research process from philosophy and strategy to a range of research methods and key issues relating to the management and ethical conduct of research.

Students will be exposed to the practical and academic applications of research as we as preparing for the completion of an honours dissertation.


Module Delivery Method
Face-To-FaceBlendedFully Online
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Face-To-Face
Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Blended
A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations


Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1

 

Term 2check markTerm 3

 

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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Demonstrate knowledge of the principal research methods and techniques commonly applied within the fields of marketing, tourism and events.

L2. Demonstrate an understanding of ethical issues impacting upon the completion of a specified research project.

L3. Demonstrate the ability to complete a detailed piece of critical primary research in a subject specific area.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 9.

Critically understanding social science research philosophy as it relates to marketing, events and tourism.
Critically understanding approaches to research design as they relate to marketing, events and tourism.
Critically understanding research methods including qualitative, quantitative and desk research.
Critically understanding the importance of research ethics.

Practice: Applied Knowledge and Understanding SCQF Level 9.

Retrieving, gathering, interpreting and manipulating primary and secondary information from a variety of sources including electronic sources.
Preparing a research plan for a topic located in their subject discipline.
Assessing the ethical issues within research generally and also particularly within their own research topic.

Generic Cognitive skills SCQF Level 9.

Undertaking critical analysis and interpretation of qualitative and quantitative data.
Collating and interpreting information from a variety of sources, including academic research publications

Communication, ICT and Numeracy Skills SCQF Level 9.

Communicating effectively in speech and writing.
Using, interpreting and evaluating numerical, statistical and graphical data.
Using a range of IT applications to support and enhance work

Autonomy, Accountability and Working with others SCQF Level 9.

Exercising independence and initiative in preparing a research assignment, while systematically identifying and addressing their own learning needs.
Being aware of ethical issues in research.
Working effectively, both individually and with others in groups, taking a leadership role where appropriate.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Other:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Students will receive two lectures per week. The first lecture, following a traditional, format, introduces the core concepts and ideas related to the completion of a research project. The second lecture will introduce a range of case studies to students demonstrating the application of research principles and methods in a variety of practical and academic settings.

Tutorials will enable students to develop practical skills including both qualitative and quantitative methods.

Course specific directed readings will further contextualise the module concepts.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery24
Laboratory/Practical Demonstration/Workshop12
Asynchronous Class Activity36
Independent Study128
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Saunders, M and Lewis, P and Thornhill, A. (2013) Research Methods for Business Students, Oxford: Prentice Hall

Bryman, A (2011), Business Research Methods, Oxford: Oxford University Press

Veal, A. J. (2017). Research methods for leisure and tourism. Pearson UK.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Attendance Requirements

In line with the Academic Engagement and Attendance Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on Moodle, and complete assessments and submit these on time. Please refer to the Academic Engagement and Attendance Procedure at the following link: Academic engagement and attendance procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorKalyan Bhandari
External ExaminerC Carruthers
Accreditation Details
Version Number

1.05

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Assessment: (also refer to Assessment Outcomes Grids below)
Assessment 1: Individual Report (100%)
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Case studycheck markcheck markcheck mark1000
Combined Total For All Components100% 0 hours

Footnotes
A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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Note(s):
  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
In accordance with the University’s proposed Single Equality Scheme every effort will be made to accommodate any equality and diversity issues brought to the attention of the school.
UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.