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Session: 2021/22

Last modified: 29/03/2021 12:08:01

Title of Module: Discovering Events

Code: TOUR07004 SCQF Level: 7
(Scottish Credit and Qualifications Framework)
Credit Points: 10 ECTS: 5
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Heather  Anderson

Summary of Module

The module serves as an introduction to events and event management. It firstly defines the nature and scope of the event industry; classification, types and characteristics of events, explains the creation of events – design, objectives and motivation, and begins to explain why some events are more successful than others. This part of the syllabus will make regular reference to well established and to contemporary events in the UK and beyond.

The module also introduces an overview of the activities involved in managing events, as well as, identification of skills required in an effective event manager, including information handling and IT applications in an event management context. It encourages practical experience in visiting, experiencing and evaluating an event and using this as a base from which to consider events from different perspectives; and to begin to develop observational, analytical and interpersonal skills in evaluating event experiences. Finally, the module teaches the students to successfully assimilate the academic and professional skills required to be effective in their chosen discipline

  • Students will be able to define the nature, scope and success of the events industry

  • Students will be able to demonstrate a knowledge of the activities in the design, planning and implementation of events

  • Students will be able to evaluate the success of a live event

Module Delivery Method
Face-To-FaceBlendedFully Online
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2


Term 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Describe and assess the nature and scope of events and the development of the event industry

L2. Discuss the multidisciplinary nature of event management

L3. Examine events from an operational perspective and demonstrate a range of academic and professional skills.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 7.

Demonstrate a broad knowledge of the nature and scope of events.
Exhibit an awareness of the growth of the event industry.
Demonstrate an understanding of the multidisciplinary nature of event management and the relationship between events and the broader environment within which they occur.

Practice: Applied Knowledge and Understanding SCQF Level 7.

Use basic and routine event management related skills, techniques and practices in the examination of personal and public events.

Generic Cognitive skills SCQF Level 7.

Present and evaluate routine event management related information and ideas.
Use various approaches to address well defined mainstream event management problems and issues.

Communication, ICT and Numeracy Skills SCQF Level 7.

Use standard applications, including Microsoft Word and PowerPoint, to process and obtain a range of event management related information and data.
Convey event related ideas and concepts in a well-structured, coherent form.

Autonomy, Accountability and Working with others SCQF Level 7.

Exercise some initiative and independence in carrying out defined activities in the application of basic event management techniques.
Work with others in the preparation of a report analysing an event from several perspectives.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Students are introduced to concepts and will develop a critical approach via case study examination to event and interactive reflective lectures and tutorials examining a range of issues related to event planning and implementation.
Students will be able to further develop their understanding via interactive extra material to be made available on the moodle VLE and engagement with guest speakers.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery12
Tutorial/Synchronous Support Activity6
Independent Study70
Personal Development Plan12
100 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Bladen C, Kennel J.,Abson, E., and Wilde, N., (2017), Events Management – An Introduction(2Ed), Routledge, ISBN-10: 1138907057 also available as ebook

PAGE S, and GETZ D. (2016), Event Studies: Theory, research and policy for planned events (Events Management) 3 Ed, Routledge, ISBN-10: 1138899151

Details of further resources, including textbooks, journals and online resources will be identified at the beginning of each delivery in the module handbook and made available via Moodle.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Attendance Requirements

In line with the Academic Engagement and Attendance Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on Moodle, and complete assessments and submit these on time. Please refer to the Academic Engagement and Attendance Procedure at the following link: Academic engagement and attendance procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorJenny Flinn
External ExaminerChantal Dickson
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Essay 80%.
Multiple Test - 20%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Essay check markcheck mark800

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Class test (practical)check mark  200
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
The Equality, Diversity and Human Rights policy underpins student engagement. We aim to make UWS a fair and equal place to study an institution which addresses specific issues covering all aspects of equality, diversity and human rights. Where required module assessment will be adapted to meet student requirements.

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.