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Session: 2021/22

Last modified: 30/03/2021 15:24:07

Title of Module: Business Events & Tourism

Code: TOUR09024 SCQF Level: 9
(Scottish Credit and Qualifications Framework)
Credit Points: 10 ECTS: 5
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Jacqui  Greener

Summary of Module

This module examines the nature and extent of the business tourism industry in a Regional, National and Global context. The module examines current practice and trends in positioning destinations for business tourism activities with a specific focus on the meetings and convention industry; it then explores a range of business tourism events, in particular incentive travel, corporate hospitality events, trade shows and exhibitions.

  • Nature and scope of the business tourism sector

  • Role of business events in economic and regional development

  • Destination marketing for the conference and business events sector


Module Delivery Method
Face-To-FaceBlendedFully Online
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Face-To-Face
Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Blended
A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations


Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2

 

Term 3

 

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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Analyse the role of business events and tourism in destination marketing

L2. Critically evaluate the provision and supply of facilities and services for the conference and business tourism sector.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 9.

Demonstrate a broad knowledge of the scope, main areas and boundaries of business tourism, and destination management.

Demonstrate a critical understanding of the theory and practice relating to managing business tourism events.

Practice: Applied Knowledge and Understanding SCQF Level 9.

Identify and review the application of a range of destination management techniques in a business events and tourism context.

Formulate a course of action based on information gathered and analysed/interpreted

Generic Cognitive skills SCQF Level 9.

Demonstrate critical analysis and interpretation of business tourism information.

Investigate academic and applied business tourism and destination management research material.

Communication, ICT and Numeracy Skills SCQF Level 9.

Use a variety of electronic and other sources of information to gather research material on business events and destination marketing.

Convey research information, findings and proposed courses of action to an audience in a clear and accessible manner.

Autonomy, Accountability and Working with others SCQF Level 9.

Working both individually and in groups in order to prepare research information and coursework – thus the individual is accountable to the group for work undertaken.

Taking a leadership/managerial role as appropriate.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Other:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
The emphasis of the learning activities at Level 9 is on enquiry based learning, employing small group teaching with lecturers becoming facilitators providing encouragement and support to enable the students to take more responsibility for what and how they learn.

Material and learning will be delivered through lecture, tutorial and access to internet sites including YouTube and Moodle. Lectures in particular rely heavily on multimedia presentations to illustrate experiences within class.

Independent study consists of; individual reading preparation for class contact hours, preparation for coursework assignments and independent reading and research for subject area.

Asynchronous activity consists of unsupervised group student led group seminar work meetings and online activities.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery12
Tutorial/Synchronous Support Activity6
Asynchronous Class Activity18
Independent Study64
100 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Davidson, R and Rogers, T (2012) Marketing Destinations and Venues for Conferences, Conventions and Business Events

Industry Trends and Market Share Reports, EIBTM accessible from http://www.eibtm.com updated each November.


(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Attendance Requirements

In line with the Academic Engagement and Attendance Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on Moodle, and complete assessments and submit these on time. Please refer to the Academic Engagement and Attendance Procedure at the following link: Academic engagement and attendance procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorHeather Anderson
External ExaminerC Carruthers
Accreditation Details
Version Number

1.04

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Assessment: (also refer to Assessment Outcomes Grids below)
Individual Report 100%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Weighting (%) of Assessment ElementTimetabled Contact Hours
Report of practical/ field/ clinical workcheck markcheck mark1000

Footnotes
A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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Note(s):
  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
The Equality, Diversity and Human Rights policy underpins student engagement. We aim to make UWS a fair and equal place to study an institution which addresses specific issues covering all aspects of equality, diversity and human rights. Where required module assessment will be adapted to meet student requirements.
http://www.uws.ac.uk/equality/

UWS Equality and Diversity Policy
UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.