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Session: 2021/22

Last modified: 20/10/2021 12:57:48

Title of Module: Management Capacities in Sport

Code: SPOR09037 SCQF Level: 9
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Health and Life Sciences
Module Co-ordinator:Raleigh  Gowrie

Summary of Module

This module introduces students to the dynamic and complex global sports arena and centres on the application of management to the sports business industry. It develops students’ business management knowledge and implementation skills. It applies a multi-disciplinary approach to a number of areas and contemporary issues in the sport business context.The module is constructed around three themes:

Insight into sport and leisure markets and industries: This theme adopts a critical understanding of the global sports economy. It provides analytical examination of the changing environment of the sport & leisure industries and explores the sport business landscape. It considers the strategic relevance of the political, economic, legal, cultural and global contexts of sports business. Consideration is given to exploring global sports consumers and their impact on effective sports marketing.

Fundamentals of sports business and operational management: This component centres on how empirical microeconomics feature within the sports management industry, drawing on examples to encourage better understanding of supply, demand and pricing decisions in the industry. Appropriate financial management techniques are examined. Students are alsexposed to philosophical assumptions that underpin sports management research.

Management behaviours in sporting organisations: This theme helps students make informed evidence-based decisions through meaningful operational management data analysis. It explores strategic thinking and the implementation of strategic decisions within sport organisations and considers appropriate tools for analysing strategy effectiveness. Managing service quality in various sports organisations is considered alongside a critical evaluation of the application of mainstream sports specific human resource management theory to sports organisations' practices.

Module Delivery Method
Face-To-FaceBlendedFully Online
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:




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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1


Term 2check markTerm 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Identify and analyse ethical, legal and socio-cultural issues to sports management, and formulate responses for use in managerial decision-making and policy determinations in sport.

L2. Appraise critically contemporary management concepts, research and issues applied to sports businesses, organisations, enterprises and providers.

L3. Utilise a range of approaches to consider and evaluate the principles and practices of contemporary management within sports organisations and enterprises within relevant national and international contexts.

L4. Develop and apply critical thinking and abstract reasoning skills in analysing sports management issues and in managerial planning and decision-making.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 9.

The module is fully aligned with institutional priorities around the development of graduate attributes and with the institutional policy on personal development planning. To support student understanding of employability, the development of employability capacities and competencies has been mapped against module assessment. The linking of employability explicitly to assessment provides the student with an explicit reference point and supports a more constructive engagement with employability. The competencies and capacities explicitly developed as part of this module can be identified against each assessment as follows:
• Providing opportunities for students to develop an awareness of sports business theories and concepts in relation to sport practice by producing written and visual presentations via tutorials and assessments in a professional context.

Practice: Applied Knowledge and Understanding SCQF Level 9.

SCQF Level 9.
Developing competency and confidence in networking with professionals from the private sport industries, enhancing assertiveness and negotiation skills through individual and group work.

Generic Cognitive skills SCQF Level 9.

Supporting students to develop leadership, interpersonal communication and presentation skills in relation to commercial understanding of sport businesses, organisations and contemporary issues.

Communication, ICT and Numeracy Skills SCQF Level 9.

Use a range of routine skills and some advanced and specialised skills
associated with sports business management, for example:
• Convey complex information to a range of audiences and for a range of purposes.
• Use a range of standard applications to process and obtain data.
• Use and evaluate numerical and graphical data to measure progress
and achieve goals/targets.

Autonomy, Accountability and Working with others SCQF Level 9.

Exercise autonomy and initiative in some activities at a professional level.
Take continuing account of own and others’ roles, responsibilities and
contributions in carrying out and evaluating tasks.
Deal with ethical and professional issues in accordance with current
professional and/or ethical codes or practices, under guidance.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery12
Tutorial/Synchronous Support Activity12
Asynchronous Class Activity12
Independent Study164
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Bill, K. (ed) (2009) Sport Management. Exeter: Learning Matters.

Chadwick, S., & Arthur, D. (2008) International Cases in the Business of Sport. Oxford: Butterworth-Heinemann.

Chelladurai, P (2017) Managing Organizations for Sport and Physical Activity: A Systems Perspective. Oxdon: Routledge.

Chelladurai, P & Kerwin, S (2017) Human Resource Management in Sport and Recreation. Champaign, IL: Human Kinetics.

Hoyle, R.,Smith, A., Nicholson, M., & Stewart, B (2015) Sport Management: Principles and Applications. Oxon: Routledge.

Masteralexis, L, Barr., C & Hums, M. (2015) Principles and Practice of Sport Management. Burlington, MA: Jones & Bartlett

Slack, T., & Parent, M. (2006) Understanding Sport Organizations: The Application of Organization Theory. Champaign, IL: Human Kinetics.

Trenberth, L., & Hassan, D,. (eds) (2012) Managing the Business of Sport: An Introduction. Oxdon: Routledge.

Watt, D. (2003) Sports Management and Administration. London: Routledge

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement and Attendance Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on Moodle, and complete assessments and submit these on time.

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Supplemental Information

Programme BoardSport and Exercise
Assessment Results (Pass/Fail) No
Subject PanelSport & Exercise L7-11
ModeratorRebecca O'Hanlon
External ExaminerK McEwan
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Assessment 1. Individual written assignment on a contemporary sports management issue. (Weighting 60%, LO 2 & 4)
Assessment 2. Class test (Weighting 40%, LO 1 & 3)
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Essay check mark check mark600

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Class test (written)check mark check mark 400
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
This module is aligned with the overall commitment to equality and diversity stated in the Programme Specifications, the module supports equality of opportunity for students from all backgrounds and with different learning needs. Using Moodle, learning materials will be presented electronically in formats that allow flexible access and manipulation of content. The module complies with University regulations and guidance on inclusive learning and teaching practice. Specialist assistive equipment, support provision and adjustment to assessment practice will be made in accordance with UWS policy and regulations. The University’s Equality, Diversity and Human Rights Policy can be accessed at the following link:

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.