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Session: 2022/23

Last modified: 10/01/2022 11:15:54

Title of Module: Marketing for a better future

Code: MARK07012 SCQF Level: 7
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Eileen  Conlan

Summary of Module

This module aims to develop an understanding of how a company’s marketing function can develop the company’s credibility in the marketplace and strengthen relationships with consumers via the implementation of practices that are aimed at looking after the world we live in.  These include marketing programmes that tackle social issues, improve communities and livelihoods, support charities, protect the environment, and contribute to creating a better future for all.

The module covers a range of topics including:

  • Consumer voice, beliefs, and associated behaviour
  • Environmental, Social and Governance (ESG) issues for marketers
  • Sustainability Marketing
  • Charity Marketing
  • Social/Behaviour Change Marketing

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Face-To-Face
Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

Blended
A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

HybridC
Online with mandatory face-to-face learning on Campus

HybridO
Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.


Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2check markTerm 3

 

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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Develop knowledge of a range of current issues/topics that are important to consumer/social groups

L2. Appraise and evaluate the impact of such issues/topics on organisations and their marketing activity/responses

L3. Investigate and discuss the concept of marketing in not-for-profit contexts (eg charity, social/behaviour change)

L4. Explore and assess ethical issues in marketing

L5. Consider how the marketing function can strengthen connections with consumers by supporting the development of ‘a better future’ via marketing planning and execution

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 7.

Identify consumer voice in the marketplace
Understand theoretical concepts that relate to marketing for a better future

Practice: Applied Knowledge and Understanding SCQF Level 7.

Relate topical consumer voice to the associated influence on marketing activities and the development of a better future.

Generic Cognitive skills SCQF Level 7.

Evaluating marketplace information, concepts and theories and understanding how to use these to problem solve.

Communication, ICT and Numeracy Skills SCQF Level 7.

Develop oral, written, and digital communication skills.
Develop ICT skills.

Autonomy, Accountability and Working with others SCQF Level 7.

Develop time management skills when organising and scheduling work.
Working as part of a team and taking responsibility for allocated tasks.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Other:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
This module will normally be taught using a one hour lecture and two-hour interactive workshop

format. There will be a programme of activities issued via the VLE which students will be required to

engage in and prepare advance of class
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery12
Laboratory/Practical Demonstration/Workshop24
Asynchronous Class Activity64
Independent Study100
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Gbadamosi, A. (2019) Contemporary issues in Marketing, Sage Publications Ltd, London.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorDr. Valerie Will
External ExaminerTBC
Accreditation Details
Version Number

1

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Assessment: (also refer to Assessment Outcomes Grids below)
Portfolio 100%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Learning Outcome (5) Weighting (%) of Assessment ElementTimetabled Contact Hours
Portfolio of written workcheck markcheck markcheck markcheck markcheck mark1000
Combined Total For All Components100% 0 hours

Footnotes
A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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Note(s):
  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
UWS is committed to advancing and promoting equality and diversity in all of its activities and aims to establish an inclusive culture free from discrimination and based upon the values of fairness, dignity and respect.
UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.