University of the West of Scotland

Postgraduate Programme Specification

Session: 2021/22

Last modified: 27/05/2021 09:56:15

Named Award Title:MSc International Marketing

Award Title for Each Award: MSc  International Marketing
PG Dip  International Marketing
PG Cert  International Marketing

Awarding Institution/Body: University of the West of Scotland
Language of Instruction & Examination: English
Award Accredited By:
Maximum Period of Registration:
Mode of Study:Full Time
Campus:Paisley

School:School of Business & Creative Industries
Programme Leader:Dr Emma Reid

Admission Criteria

Candidates must be able to satisfy the general admission requirements of the University of the West of Scotland as specified in Chapter 2 of the University Regulatory Framework together with the following programme requirements:

Appropriate Undergraduate Qualification
Ordinary Degree
Other Required Qualifications/Experience

Applicants may also be considered with other academic, vocational or professional qualifications deemed to be equivalent


Further desirable skills pre-application

IELTS score of 6.0 and no less than 5.5 on any individual components


General Overview

The MSc, as a market entry programme, seeks to offer a balanced portfolio of modules reflecting the needs of those pursuing a career in International Marketing.

MSc International Marketing is designed to produce critically informed, operationally capable practitioners through a flexible, student-centred delivery model. Modules are delivered using the Accelerated and Immersive Education (AIE) approach designed to digital deliver teaching and learning in a mobile,collaborative and interactive manner.

The MSc has a strong focus on the practical requirements expected for marketing graduates, underpinned by relevant academic theory. In addition, assessments based on live case studies provide students with insights into the issues facing companies. It will enable you to be an effective marketing manager in a variety of business environments and industries globallly. Organisations (and indeed the wider society) need graduates who can think and operate at a high level. Heightened competition, more demanding and discerning customers, changing working practices, social and ethical responsibility are just some of the factors that need to be addressed and managed. 

International Marketing is an interdisciplinary subject area, and aims to provide students with a solid theoretical and practical basis in the key areas related to the efficient management of International Marketing. This programme is designed to provide graduates of any discipline with a rigorous education in general management skills and in the many complex issues associated with marketing in an international context. The suite of modules contain a blend of general and specialist marketing modules. The teaching & learning strategy adopted for the programme is a blend of traditional methods and innovative teaching practices.  There is also an emphasis on active learning techniques to encourage students to take responsibility for their own learning.  This combines practical learning and problem solving using academic expertise, peer group input, and independent learning. A Virtual Learning Environment (VLE) is used within the programme to aid flexible learning assesed through a range of methods. 


Graduate Attributes, Employability & Personal Development Planning

Upon completion of the course, students will have attained SCQF level 11 skills in relation to employment and PDP. In knowledge and understanding and practice, cognitive skills, communication, ICT and numeracy, and in autonomy, accountability and working with others.

The processes of reflection and independent learning are strongly emphasised with the marketing discipline and this programme will endeavour to support student develop these skills.

As a graduate from UWS you will be:

  • Universal - globally relevant with comprehensively applicable abilities, skills and behaviours
  • Work ready - dynamic and prepared for employment in complex, ever-changing environments which require lifelong learning and resilience
  • Successful - as a UWS graduate with a solid foundation on which to continue succeeding and realising your potential, across various contexts

Through studying and graduating from UWS, you will develop attributes across three dimensions:

  • Academic – knowledge, skills and abilities related to high-level academic study
  • Personal – qualities and characteristics of well-rounded, developed, responsible individuals
  • Professional – skills, aptitudes and attitudes required for professional working life in the 21st Century

The underpinning attributes are developed through the key skills and competencies you will learn as part of your postgraduate degree programme.

Work Based Learning/Placement Details

The MSc International Marketing offers a 'Developing Professional Practice' route as an alternative to the traditional MSc dissertation route. Students will be required to agree a project of suitable size and scope in partnership with their academic mentor and an organisation. Students will complete a practically or strategically orientated task appropriate to their typical employment, underpinned by relevant theoretical knowledge and a reflective element examining their own performance and personal development planning needs upon completion.

Engagement and Attendance

In line with the Academic Engagement and Attendance Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on Moodle, and complete assessments and submit these on time.

Equality and Diversity


The University's Equality, Diversity and Human Rights Procedure can be accessed at the following link: UWS Equality and Diversity Policy


Programme structures and requirements, SCQF level, term, module name and code, credits and awards ( Chapter 1, Regulatory Framework )

A. PG Cert
Learning Outcomes (Maximum of 5 per heading)

Knowledge and Understanding

A1

Practice - Applied Knowledge and Understanding

B1

Communication, ICT and Numeracy Skills

C1

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1

Autonomy, Accountability and Working With Others

E1

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
               

* Indicates that module descriptor is not published.

Footnotes

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
               

* Indicates that module descriptor is not published.

Footnotes


.

Criteria for Progression and Award

Where a student has met the credit requirements for an award in line with SCQF credit minima (see Regulation 1.21), but cannot continue on the named award, the School Board of Examiners is empowered to make an exit award of PgC/PgD in Combined Studies.

Students will be awarded the PG Cert in International Marketing when they have successfully completed two core modules from a combination of either Branding People Places and Spaces, Creative Research, Integrated Marketing Communications or Managing Consumer Behaviour. In addition to two core modules representing 40 credits student need to accrue 20 credits from the optional module selection giving the student a total of 60 credits of which a minimum of 40 are at least SCQF 11.


B. PG Dip
Learning Outcomes (Maximum of 5 per heading)

Knowledge and Understanding

A1

Practice - Applied Knowledge and Understanding

B1

Communication, ICT and Numeracy Skills

C1

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1

Autonomy, Accountability and Working With Others

E1

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
               

* Indicates that module descriptor is not published.

Footnotes

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
               

* Indicates that module descriptor is not published.

Footnotes

Criteria for Progression and Award


Where a student has met the credit requirements for an award in line with SCQF credit minima (see Regulation 1.21), but cannot continue on the named award, the School Board of Examiners is empowered to make an exit award of PgC/PgD in Combined Studies.

Students undertaking the PgDip in International Marketing must obtain 120 credits by undertaking the core modules (80 credits)and obtaining 40 credits from the specified options.

Students completing the required modules and who satisfy the above criteria are eligible for the exit award of the Postgraduate Diploma International Marketing.


C. Masters
Learning Outcomes (Maximum of 5 per heading)

Knowledge and Understanding

A1Demonstrate extensive, detailed and critical knowledge of the literature relevant to International Marketing
A2Display a critical understanding of a range of specialised theories, principles and concepts relevant to international marketing
A3Display a critical awareness of current issues relevant to the international marketing industry and related areas.

Practice - Applied Knowledge and Understanding

B1Apply a significant range of skills, techniques and practices associated with international marketing.
B2Critically evaluate research and a range of information and evidence
B3Apply an appropriate research strategy to the selection and distillation of relevant information from a wide range of sources and a large body of knowledge
B4Analyse, evaluate and interpret evidence and theory underpinning a specific international marketing project
B5Select and apply appropriate research techniques for data and information collection to enable the successful completion of a major piece of independent research

Communication, ICT and Numeracy Skills

C1Utilise a range of written skills to compare and contrast literature
C2Use appropriate software to analyse data
C3Undertake critical evaluations of a range of numerical and graphical material

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1Critically review, consolidate and extend knowledge through the production of a dissertation or report
D2Demonstrate analysis of complex issues and make informed judgements in the absence of complete or inconsistent data/information

Autonomy, Accountability and Working With Others

E1Demonstrate the ability to interact with supervisors in an effective manner
E2Demonstrate reflective practice
E3Deal with complex ethical and professional judgements on key issues
E4Demonstrate an ability to manage time and resources

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
11MARK11033Branding People, Places and Spaces20   
11MARK11019Creative Research20   
11BUSN11126Developing Professional Practice60check markcheck markcheck mark
11MARK11023Integrated Marketing Communications20   
11MARK11037Managing Consumer Behaviour20   
11MARK11024Marketing, Events and Tourism Dissertation60check markcheck markcheck mark

* Indicates that module descriptor is not published.

Footnotes
* the student will be able to take one only option at MSc level between the Marketing, Events and Tourism Dissertation or Developing Professional Practice module.

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
   
11MARK11034Content and Media Management20   
11MARK11020Digital Marketing Practice20   
11MARK11021Digital Marketing Theory20   
11MARK11044Future Marketing & Transformational Tech20   
11TOUR11007Practical Issues in Events20   

* Indicates that module descriptor is not published.

Footnotes

Criteria for Award

Where a student has met the credit requirements for an award in line with SCQF credit minima (see Regulation 1.21), but cannot continue on the named award, the School Board of Examiners is empowered to make an exit award of PgC/PgD in Combined Studies.

To successfully complete the Masters stage of the MSc International Marketing, a student must achieve a minimum grade of C in the dissertation and 180 credits of which a minimum of 160 are at least SCQF11.

A distinction will be awarded to students who meet the criteria set out in the University Regulations - 7.5.2 (d) – Award of Distinction


Regulations of Assessment

Candidates will be bound by the general assessment regulations of the University as specified in the University Regulatory Framework .

An overview of the assessment details is provided in the Student Handbook and the assessment criteria for each module is provided in the module descriptor which forms part of the module pack issued to students. For further details on assessment please refer to Chapter 3 of the Regulatory Framework.

To qualify for an award of the University, students must complete all the programme requirements and must meet the credit minima detailed in Chapter 1 of the Regulatory Framework.



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