University of the West of Scotland

Postgraduate Programme Specification

Session: 2020/21

Last modified: 05/03/2020 14:41:58

Named Award Title:MA Creative Media Practice

Award Title for Each Award: MA  Creative Media Practice
PG Dip  Creative Media Practice
PG Cert  Creative Media Practice

Awarding Institution/Body: University of the West of Scotland
Language of Instruction & Examination: English
Award Accredited By:
Maximum Period of Registration:
Mode of Study:Full Time
Part Time
Campus:Ayr

School:School of Business & Creative Industries
Programme Leader:Tony Grace

Admission Criteria

Candidates must be able to satisfy the general admission requirements of the University of the West of Scotland as specified in Chapter 2 of the University Regulatory Framework together with the following programme requirements:

Appropriate Undergraduate Qualification
Applicants to postgraduate programmes in the School of Media, Culture & Society will normally be expected to have at least a 2nd class Honours degree, or equivalent practical/ professional experience. Your preferred programme may also require you to undertake an interview, audition or other relevant selection exercise.
Other Required Qualifications/Experience

Candidates must be able to satisfy the general admission requirements of the University of the West of Scotland as specified by Regulation 6 of the Regulatory Framework together with the following programme requirements: Honours degree (minimum 2:2 classification or a bachelor’s degree with significant and relevant work experience. Where candidates do not meet the standard entry requirement, they must demonstrate that they have sufficient relevant professional or practice-based experience to undertake their chosen programme of study. They may be admitted to the programme at the discretion of the programme Admissions Officer/Programme Leader.

English language proficiency is also a requirement, with candidates expected to achieve IELTs average standard of 6.0.

Admission based on Recognition of Prior Learning (RPL) will comply with the University’s Regulatory Framework (Section 6), as well as University regulations on postgraduate study and guidance on RPL. Credit transferred into the programme through Accreditation of Prior Learning (APL) must have been subject to reliable and valid methods of assessment at a recognised HEI. Accredited Prior Experiential Learning (APEL) entry is also permitted. The amount of credit transferred though RPL (APL and APEL) will comply with the maxima set out in the Regulatory Framework. Candidates should note that transferred credit does not carry a grade, therefore, award with distinction cannot be granted for awards where credit is transferred in at level 11.


Further desirable skills pre-application


General Overview

The PG CERT/PGDip/MA in Creative Media Practice is an innovative suite of post-graduate programmes designed for practitioners and new entrants to the Creative Industries.  The programme provides an exciting creative space within which to develop creative skills, knowledge and experience and build up a strong portfolio of high-quality creative work in and across selected creative areas.

These career-focused programmes blend focused creative development, leading-edge critical research, and applied creative industries practice. Designed for media and arts graduates, and graduates from a wider range of disciplines with a demonstrable interest in creative media seeking to establish their creative identities and their careers in the Creative Media Industries, the programme also provides an effective pathway for existing industry professionals seeking to enhance, update or diversify their skill sets. Students gain the necessary critical awareness, creative focus and contemporary production skills to advance their career paths.  A significant feature of the programme is the exposure to experienced Creative Media practitioners and Creative Industries professionals both from within the staff of the School of Media, Culture and Society as well as external guest lecturers and industry mentors.

The course deploys inquiry-based learning throughout, allowing each student to gain a personally tailored skill set, a detailed awareness of the fusion of creative, cultural, technological, social and political forces within the Creative Industries, and a deep understanding of the theories which underpin these areas. Learning and teaching is organised in a variety of ways across different modules, the course emphasises independent learning through exploration and enquiry and cross-media collaborative projects mirroring industry practice. There are flexible blended modes of delivery including intensive workshops and masterclasses, and work-related learning allowing students the opportunity to continue developing their professional practice while studying.  In keeping with the university’s wider policies on internationalization there is also a strong emphasis on maintaining a global perspective and opening up opportunities to engage with and learn from international exchange, case studies and creative contexts.

Depending on their requirements, students can exit with the PG Cert, which provides a focused set of modules, tailored to individual requirements.

Moving on from this, the PG Dip provides a broader and more detailed set of modules including potential involvement in an interdisciplinary 'Collaborative Project' or a reflexive engagement with biographical studies and creative development in the module ‘Creative Lives’ and a highly focused and individualized programme of professional development in a range of relevant areas within the module ‘Creative Industries: Professional’ Practice.

Most students will go on to complete the masters project, gaining the opportunity to complete a sustained piece of professional creative work such as a feature-length screenplay or documentary, a piece of creative writing, a  multimedia product, an exhibition or a performance or play

Core modules provide broad and detailed awareness and understanding of the Creative Industries, with embedded creativity and exposure to developing cultures of media convergence. Within the core modules and options students can select specific creative areas such as screenwriting, creative writing, motion graphics and digital filmmaking audio and radio production.  Throughout the programme, students select which aspects and areas of their creative identities and skill sets they wish to develop.

Core Content includes:

  • researching and developing creative projects;
  • the critical and commercial realities of the creative process;
  • writing and developing screen and broadcast and creative projects from proposals treatments and grant applications to screenplays and final projects
  • a strong critical perspective on current creative thinking and cross-media developments

Students select practice areas most relevant to them and can also tailor the research, development and project work in these and in related modules to reflect their interests and requirements.

Programme Strengths:

  • regular input from creative practitioners and industry experts.
  • “live” projects encouraged allowing students to develop their professional careers alongside their studies
  • Students build a strong creative portfolio and develop Masters Creative Projects of a professional standard which engage with external audiences and industry and provide a career enhancing springboard.

The programme has a strong track record of preparing students for further post-graduate study especially in practice-based research with several students gaining PhD Studentships and MFA programmes.

The programme sits at the heart of a wider framework of masters programmes with term two modules serving cohorts from MA Broadcast Journalism (Collaborative Project or Creative Lives and CIPP) and MA Music (Collaborative Project and CIPP). The Songwriting and Sound Production strands of MA Music also take Research: Critical Development and go on to take the Masters Creative Project.  This intersection of cohorts greatly enhances and enriches the student experience and allows students to broaden their creative horizons and establish a broad and effective peer network of creative and professional collaborators.


Graduate Attributes, Employability & Personal Development Planning

The programme is fully aligned with institutional priorities around the development of graduate attributes and with the institutional policy on personal development planning. The mapping of programme and module learning outcomes and employability-integrated assessment ensures the visibility of graduate attributes, employability and citizenship competencies. Personal development is embedded and explicitly signposted in the curriculum, with students provided with regular opportunities to capture and evaluate progression and development, stimulating reflection, self-regulation and a more constructive engagement with employability. It is recognised that personal development planning is an essential component of lifelong learning and continuing and professional development. To support this activity, all students are provided with access to personal development planning tools and enabled to develop a personal e-portfolio across the programme. 

The programme is fully aligned with institutional priorities around the development of graduate attributes focused on being “Universal, Work-ready and Successful “and with the institutional policy on personal development planning.  The mapping of programme and module learning outcomes and employability-integrated assessment ensures the visibility of graduate attributes, employability and citizenship competencies.  Personal development is embedded and explicitly signposted in the curriculum, with students provided with regular opportunities to capture and evaluate progression and development, stimulating reflection, self-regulation and a more constructive engagement with employability. It is recognised that personal development planning is an essential component of lifelong learning and continuing and professional development.  To support this activity, all students are provided with access to personal development planning tools and enabled to develop a personal e-portfolio across the programme.  The programme (and wider framework) is designed to maximise student employability at a high level and  modules such as Creative Industries:  Professional Practice focus on this, while the final Masters Creative Project  demands that students engage with audience at a  professional level and students are able conduct  live professional projects as their final submission.  The focus on Personal Development Planning (with a congruent impact on employability) also extends to the development of distinctive individual creative identity, creative voice and artistic style where relevant and a developed awareness of contemporary developments in the creative industries, arts and media and the expectations of  and demands placed upon those working within these areas are forefronted.  Skills in networking and presentation, career planning  and entrepreneurialism will be  emphasised in order to maximise the potential platform provided by the professional contacts and colleagues made by students  during the course of their studies.

Work Based Learning/Placement Details

The PG/Dip and masters programmes feature the Creative Industries: Professional Practice module as a core module at level 11 which features a significant component of employability focused CPD though intensive workshops and also offers the potential of additional Work Related Learning via placement, existing employment or professional practice projects. The module takes into account the University policy on Work-Related Learning and the QAA Code of Practice for the Assurance of Academic Quality and Standards in Higher Education Section 9: Work-based and Placement Learning 2007

All students on the PG Dip and Masters will undertake work related learning through the module Creative Industries: Professional Practice This can either take the form of a placement in the creative industries and/or work on a professional creative project, the aim will be to apply the specific skills further developed in the intensive CPD workshops programme of this module and in the first creative workshops or intensive courses of Creative Skills Development in a professional context.

This credit-bearing module offers the student several  ways to achieve credit for the additional assessed portfolio element:

Industry based work (external)

The student works in an environment that is relevant to their study. This will be organised by the student and or school in co-operation with partner institutions and organisations. 

Employment based work (external)

If the student is working part time in a relevant Creative Industries area they have the potential to gain credit for that experience through Creative Industries Practice
Supervised Special Project Work (internal &external)

The students apply to complete a University based or organised creative project either for an internal client or with an external agency. The supervision in this instance is normally shared between a member of School staff and the internal University client/ external agency.

Negotiated Professional practice project – students design their own programme of creative activity tailored to the development of their creative identity and professional development.

Students will be encouraged to maintain a blog / e-Portfolio of the experience, to take production stills as appropriate and collect visual evidence and written testimony relating to their experiences and performance which can be used to enhance the professional portfolios and showreels.

Engagement and Attendance

In line with the Academic Engagement and Attendance Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on Moodle, and complete assessments and submit these on time.


Programme structures and requirements, SCQF level, term, module name and code, credits and awards ( Chapter 1, Regulatory Framework )

A. PG Cert
Learning Outcomes (Maximum of 5 per heading)

Knowledge and Understanding

A1Demonstrate and/or work with:

Knowledge that covers and integrates most if not all of the principal areas, features, boundaries, terminology and conventions of creative media practice.


A2A critical understanding of the principal theories, concepts and principles associated with creative media practice.
A3Extensive, detailed and critical knowledge and understanding in one or more creative media practice specialisms, much of which is at or informed by leading-edge developments.

Practice - Applied Knowledge and Understanding

B1Use a significant range of the principal skills, techniques, practices and/or materials which are associate with creative media practice.
B2Use a range of specialised skills, techniques, practices and/or materials which are at the forefront or informed by forefront developments associated with Creative Media Practice.
B3Apply a range of standard and specialised research or equivalent instruments and techniques of enquiry.
B4Demonstrate originality or creativity in the application of knowledge, understanding and/or practice.
B5Practise in a wide and often unpredictable variety of professional level contexts.

Communication, ICT and Numeracy Skills

C1Use a range of advanced and specialised skills relevant to Creative Media Practice for example:

Communicate, using appropriate methods to a range of audiences with different levels of knowledge/experience.

Communicate with peers, more senior colleagues and specialists.
C2Use a wide range of software to support and enhance work at this level.

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1Apply critical analysis, evaluation and synthesis to issues which are at the forefront or informed by developments at the forefront of Creative Media Practice.
D2Develop original and creative response to problems and issues.

Autonomy, Accountability and Working With Others

E1Exercise substantial autonomy and initiative in professional and equivalent activities.
E2Take responsibility for own work and/or significant responsibility for work of others.
E3Take responsibility for a significant range of resources.
E4Demonstrate leadership and/or initiative and make an identifiable contribution to change and development.
E5Practice in ways which draw on critical reflection on own and others' roles and responsibilities.

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
               

* Indicates that module descriptor is not published.

Footnotes

There are no core modules for the Postgraduate Certificate. 60 credits to be taken from the following modules from the Diploma.

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
11CMPG11012Creative Lives20      
11CMPG11004Applied Creative Contexts20      
11CMPG11011Creative Skills Development40      
11CMPG11003Collaborative Project20      
11CMPG11006Creative Media Practice20      
11CMPG11002Creative Industries: Professional Practice20      
11CMPG11005Research: Critical Development20      

* Indicates that module descriptor is not published.

Footnotes

Criteria for Progression and Award

To progress to Diploma, students must meet the criteria outlined in University Regulations, Chapter 3 (3.13).

For information on progression with credit deficit please refer to University Regulations, Chapter 3 (3.13).

The Post-Graduate Certificate Creative Media Practice is typically offered as an exit award after successful completion of 60 credits of which a minimum or 40 are at SCQF 11 and none less than level 10.


B. PG Dip
Learning Outcomes (Maximum of 5 per heading)

Knowledge and Understanding

A1Demonstrate and/or work with:

Knowledge that covers and integrates most if not all of the principal areas, features, boundaries, terminology and conventions of Creative Media Practice and practice.
A2A critical understanding of the principal theories, concepts and principles underpinning contemporary screen and broadcast practice and production.
A3A critical understanding of a range of specialized theories, principles and concepts applying to Creative Media Practice.
A4Extensive, detailed and critical knowledge and understanding in one or more specialisms related to Creative Media Practice, much of which is at or informed by developments at the forefront.

Practice - Applied Knowledge and Understanding

B1Use a significant range of the principal skills, techniques, practices and/or materials which are associated with creative media practice.
B2Use a range of specialized skills, techniques, practices and/or materials which are at the forefront or informed by forefront developments associated with creative media practice.
B3Apply a range of standard and specialized research or equivalent instruments and techniques of enquiry.
B4Demonstrate originality or creativity in the application of knowledge, understanding and/or practices.
B5Practise in a wide and often unpredictable variety of professional level contexts.

Communication, ICT and Numeracy Skills

C1Use a range of advanced and specialised skills relevant to creative media practice – for example:

- communicate, using appropriate methods, to a range of audiences with different levels of knowledge/expertise
- communicate with peers, more senior colleagues and specialists
- use a wide range of software to support and enhance work at this level

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1Apply critical analysis, evaluation and synthesis to issues which are at the forefront or informed by developments at the forefront of creative media practice.
D2Develop original and creative responses to problems and issues relating to Creative Media Practice.
D3Deal with complex issues and make informed judgements in situations in the absence of complete or consistent data/information.
D4Offer professional level insights, interpretations and solutions to problems and issues.

Autonomy, Accountability and Working With Others

E1Exercise substantial autonomy and initiative in professional and equivalent activities.
E2Take responsibility for own work and/or significant responsibility for the work of others.
E3Take responsibility for a significant range of resources.
E4Demonstrate leadership and/or initiative and make an identifiable contribution to change and development.
E5Practise in ways which draw on critical reflection on own and others’ roles and responsibilities.

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
11CMPG11002Creative Industries: Professional Practice20      
11CMPG11005Research: Critical Development20      
11CMPG11011Creative Skills Development40      

* Indicates that module descriptor is not published.

Footnotes

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
11CMPG11006Creative Media Practice20       Indicative Option: Dublin Only
11CMPG11004Applied Creative Contexts20       Indicative Option - Ayr Campus
11CMPG11003Collaborative Project20      
11CMPG11012Creative Lives20       Ayr Campus Only
11CMPG11010International Creative Practice10       Dublin Only

* Indicates that module descriptor is not published.

Footnotes

Ayr campus students will take indicative options Applied Creative Contexts as their Indicative Option in Term 1, Dublin Business School Students will take Creative Media Practice as their Indicative Option.

Criteria for Progression and Award


For information on progression with credit deficit please refer to University Regulations, Chapter 3 (3.13).

The Post-graduate Diploma in Creative Media Practice is typically offered as an exit award after successful completion of 120 credits of which at least 90 are at Level 11 with no credit below Level 10.

For information on the criteria for the award of Distinction please refer to University Regulations, Chapter 3 (3.25).


C. Masters
Learning Outcomes (Maximum of 5 per heading)

Knowledge and Understanding

A1Demonstrate and/or work with:

Knowledge that covers and integrates most if not all of the principal areas, features, boundaries, terminology and conventions of creative media practice.
A2A critical understanding of the principal theories, concepts and principles underpinning contemporary creative media practice.
A3A critical understanding of a range of specialized theories, principles and concepts applying to creative media practice.
A4Extensive, detailed and critical knowledge and understanding in one or more specialisms related to creative media practice, much of which is at or informed by developments at the forefront.

Practice - Applied Knowledge and Understanding

B1Use a range of specialised skills, techniques, practices and/or materials which are at the forefront or informed by forefront developments in creative media practice
B2Apply a range of standard and specialised research or equivalent instruments and techniques of enquiry.
B3Plan and execute a significant project of research, investigation or development.
B4Demonstrate originality or creativity in the application of knowledge, understanding and/or practices.
B5Practise in a wide and often unpredictable variety of professional level contexts.

Communication, ICT and Numeracy Skills

C1Use a range of advanced and specialised skills relevant to creative media practice – for example:
C2Communicate, using appropriate methods, to a range of audiences with different levels of knowledge/expertise.
C3Communicate with peers, more senior colleagues and specialists.
C4Use a wide range of software to support and enhance work at this level.
C5Undertake critical evaluations of a wide range of numerical and graphical data.

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1Apply critical analysis, evaluation and synthesis to issues which are at the forefront or informed by developments at the forefront of creative media practice.
D2Identify, conceptualise and define new and abstract problems and issues.
D3Develop original and creative responses to problems and issues.
D4Critically review, consolidate and extend knowledge skills practices and thinking in a subject/discipline.
D5Deal with complex issues and make informed judgements in situations in the absence of complete or consistent. data/information

Autonomy, Accountability and Working With Others

E1Exercise substantial autonomy and initiative in professional and equivalent activities.
E2Take responsibility for own work and/or significant responsibility for the work of others.
E3Take responsibility for a significant range of resources.
E4Demonstrate leadership and/or initiative and make an identifiable contribution to change and development.
E5Practise in ways which draw on critical reflection on own and others’ roles and responsibilities.

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
11CMPG11007Masters Creative Project60      

* Indicates that module descriptor is not published.

Footnotes
Details of Dissertation/Project Requirements. The Masters Creative Project will be a significant piece of practice-led research comprising of a major creative practice output in a specific creative area chosen by the student and building on their previous skills and experience and development and research carried out in earlier modules, in particular the core option Research: Critical Development. The project proposal will be developed in negotiation with the programme team and following approval an appropriate supervisory team will be designated.

The Masters Creative Project provides students with the opportunity to develop an industry, or production-orientated focus over a concerted period of time where they will undertake a substantial piece of professional practice/practice led research on their own, (for example a feature length screenplay) based on both substantial creative output and the production of a 5,000 word written contextualisation. Under the guidance of an allocated supervisor from the programme team, students are given the freedom to pursue their creative practice interest in some depth; consolidating the wide range of learning and practice to which they have been exposed in previous years.

The design and implementation of the project serves to allow students to demonstrate to examiners, to peers and to potential employers, their command of their chosen creative practice and associated critical theory, as well as their analytical skills and an awareness of both the principles and practice of research more generally.

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
               

* Indicates that module descriptor is not published.

Footnotes

Criteria for Award


The award of MA Creative Media Practice shall be awarded to students who have completed 180 credits with a minimum of 150 at SCQF11 and none less than SCQF10

For information on the award of Distinction, please refer to University Regulations, Chapter 3 (3.25).


Regulations of Assessment

Candidates will be bound by the general assessment regulations of the University as specified in the University Regulatory Framework .

An overview of the assessment details is provided in the Student Handbook and the assessment criteria for each module is provided in the module descriptor which forms part of the module pack issued to students. For further details on assessment please refer to Chapter 3 of the Regulatory Framework.

To qualify for an award of the University, students must complete all the programme requirements and must meet the credit minima detailed in Chapter 1 of the Regulatory Framework.



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