University of the West of Scotland

Undergraduate Programme Specification

Session: 2022/23

Last modified: 23/07/2022 17:07:50

Named Award Title:BA (Hons) Events Management Single

Award Title for Each Award: BA (Hons)  Events Management
BA  Events Management
Dip HE  Business
Cert HE  Business

Awarding Institution/Body: University of the West of Scotland
Language of Instruction & Examination: English
Award Accredited By:N/A
Maximum Period of Registration:
Mode of Study:Full Time
Part Time
Campus:Paisley

School:School of Business & Creative Industries
Programme Leader:Jacqui Greener

Admission Criteria

Candidates must be able to satisfy the general admission requirements of the University of the West of Scotland as specified in Chapter 2 of the University Regulatory Framework together with the following programme requirements:

SQA National Qualifications

Grades B, B, B, C @ Higher including English. Mathematics at least at standard grade


or GCE

Grades C,C,C @ A level plus 3 GCSEs including English and Mathematics


or SQA National Qualifications/Edexcel Foundation

An appropriate HNC/HND award in either Events, Hospitality, Tourism and Business Management with the level of entry and/or credit being awarded being subject to the content of the HN programme

Applicants may also be considered with other academic, vocational or professional qualifications deemed to be equivalent

Direct Entry is possible to the Events Management programme at SCQF Levels 8 and 9, with the necessary qualifications or pre-requisites. Support arrangements are in place to assist the integration of those students joining the programme in this way. For advanced entry at L9 it is essential that students have had experience of staging at least one live event.


Other Required Qualifications/Experience

N/A


Further desirable skills pre-application

University Admissions criteria apply


General Overview

Students studying for a Single title in Events Management are expected to achieve all of the learning outcomes in this programme specification. The overall aim of the programme is to produce high quality Events practitioners and professionals able to make an effective contribution to a variety of organisations in the Events Management and related sectors of the economy.

This programme develops students' intellectual and imaginative powers, their understanding and judgement, their abilities to resolve problems effectively and see the relevance of a wide variety of approaches fundamental to Events related businesses. It should stimulate an analytical and creative approach, encouraging independent judgement and critical self-awareness directed to continual improvement in the Events sector. The UWS Graduate Attributes of Universal, Work Ready and Universal are skill sets designed to provide students with generic and specialist transferable skills relevant to their chosen career paths. 

On completion of their Honours degree, graduates may follow a variety of routes at post-graduate level both within the University and at other Higher Education Institutions. They may also pursue professional qualifications in their chosen specialist area of study.

The innovative Festival Curriculum combines a range of specialist modules with others drawn from across the wider School of Business and Management framework.  The emphasis is on live projects and workshop based learning which seeks to achieve vertical integration and collaborative working across the different levels of the programme.  Beyond this, individual modules are normally a blend of lecture, tutorial, presentations, practical session and site visits.  Lectures introduce and develop the principles of the subject areas, with tutorial and practical sessions to confirm and enhance understanding.   Skills are developed through practical workshops, seminar discussions, industry visits, interactive group exercises, case study analysis and feedback.   Achievement of such skills is assessed through a variety of means including but not limited to coursework, tutorial participation and presentations. Transferable skills are developed through; for example, group working interaction and team leadership exercises.

The programme will be divided in 4 years each of them with a conceptual approach:

1st years – Introductory Year

2nd year - Operational Year

3rd year – Managerial Year

4th year – Strategic Year


Graduate Attributes, Employability & Personal Development Planning

Learning outcomes throughout the programme have been designed to ensure that, in addition to the development of knowledge and understanding of the business and its components, students will have the opportunity to develop those skills and attributes valued by employers. The programme has embedded employability into the core curriculum, ensuring that all students are exposed to the development of key skills and have the opportunity to reflect on their own personal development. Employability skills development is continually reinforced throughout the programme.

Although the general policy is that PDP should be embedded into the curriculum, it is also proposed that Personal Development Planning should be supported by students being involved in reflection on key points or critical incidences in the programme. A diagnostic on-line toolkit is available to enable students to diagnose abilities in areas such as numeracy, languages, study skills, writing skills, time management skills etc.

Work Based Learning/Placement Details

Optional module in third year: PDE2 provides work based learning opportunities.

Engagement

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time.

Equality and Diversity


The University's Equality, Diversity and Human Rights Procedure can be accessed at the following link: UWS Equality and Diversity Policy


Programme structures and requirements, SCQF level, term, module name and code, credits and awards ( Chapter 1, Regulatory Framework )

A. Learning Outcomes (Maximum of 5 per heading)

Outcomes should incorporate those applicable in the relevant QAA Benchmark statements

Knowledge and Understanding

A1Develop and demonstrate learning skills appropriate for business study.
A2Demonstrate knowledge and understanding of Events Management concepts.
A3Understand the multidisciplinary nature of Events Management including marketing, finance, human resource management and business in a global context
A4Recognise the evolving nature of Event Management in a national and global context

Practice - Applied Knowledge and Understanding

B1Apply knowledge of a range of concepts, values and principles of Events Management in the context of the subject at this level
B2Practice and apply relevant business and management information to a range of situations to enhance employment in the Events industry
B3Use information and communications technology as appropriate to Events Management

Communication, ICT and Numeracy Skills

C1Use appropriate communication, information technology and numeracy skills
C2Develop professional presentation and reporting techniques for working in industry
C3Utilise a wide range of skills for the gathering, basic analysis and presentation of routine information, ideas and concepts

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1List and use problem-solving approaches relevant to business management and the Events sector.
D2Analyse the operational requirements of a range of Events.
D3Implement basic evaluation techniques relevant to Events.

Autonomy, Accountability and Working With Others

E1Work with others to support development of active learning, reflective practice and personal development planning
E2Exercise some initiative and independence in carrying out defined activities independently or as part of a team under guidance
E3Accept responsibility for learning and engage in self and peer reflection

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
7APPD07001ASPIRE20check markcheck mark 
7ACCT07016Business Finance20 check mark 
7TOUR07006Discovering Live Events20check markcheck mark 
7HURM07001Introducing People Management20check mark  
7MARK07006Introduction to Marketing20check mark  

* Indicates that module descriptor is not published.

Footnotes

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
7BUSN07050Entrepreneurial Opportunity20   
7FREN07005Introduction to French 110   
7FREN07006Introduction to French 210   
7GERM07007Introduction to German 110   
7GERM07008Introduction to German 210   
7MAND07005INTRODUCTION TO MANDARIN 110   
7MAND07006INTRODUCTION TO MANDARIN 210   
7SPAN07007INTRODUCTION TO SPANISH 110   
7SPAN07008INTRODUCTION TO SPANISH 210   
7TOUR07007Tourism & The Experience Economy20   

* Indicates that module descriptor is not published.

Footnotes

Criteria for Progression and Award

Students obtaining 120 credits of which 120 are at SCQF7 or above from the programme are eligible for the exit award of the Certificate of Higher Education in Business.

For information on progression with credit deficit please refer to University Regulation 3.13


B. Learning Outcomes (Maximum of 5 per heading)

Outcomes should incorporate those applicable in the relevant QAA Benchmark statements

Knowledge and Understanding

A1Demonstrate a deeper knowledge of the Events Management process from pre-event planning, staging to evaluation
A2Define the main areas and features of study in Events Management and related business disciplines including project planning, risk assessments and contract management
A3Recognise the contribution of national and international government initiatives in Events Management including statutory legal frameworks and financial controls

Practice - Applied Knowledge and Understanding

B1Practice operational skills required in the Events industry including project management, budgeting, event staging and evaluation
B2Employ knowledge and understanding of Events Management skills in an ethical and legal manner
B3Illustrate an understanding of topical issues in the Event industry including the impact of developments in ICT

Communication, ICT and Numeracy Skills

C1Present information using appropriate skills and processes to a range of audiences
C2Use interpersonal skills of effective listening, persuasion and presentation
C3Prepare budget reports as applicable for the Events industry

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1Select and use problem-solving techniques to critically investigate and evaluate the operation of Events.
D2Plan and use a range of approaches to formulate evidence-based solutions in contexts where the scope of the task and the criteria for decisions are generally well-defined
D3Evaluate Event planning processes.

Autonomy, Accountability and Working With Others

E1Work with others to develop the skills at a professional level associated with the research and critical analysis of Events Management
E2Identifying opportunities for personal and career development
E3Account for own and others’ roles, responsibilities and contributions in carrying out and evaluating tasks

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
8TOUR08010Advanced Risk Management in Events10check mark  *
8BUSN08059Business Ethics in a Global Context20check mark  
8MARK08009Contemporary Consumer Behaviour20 check mark 
8MARK08014Customer Service Skills20 check mark 
8TOUR08009Live Event Production40check markcheck mark 

* Indicates that module descriptor is not published.

Footnotes
* Advanced Risk Management runs second half of T1

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
8MARK08011Online Interactions10check mark  

* Indicates that module descriptor is not published.

Footnotes
These options are listed as an indication only. Students may take 10 credits of Level 8 optional modules from the University subject to timetabling and any pre-requisite for that module. Level 7 modules are also available as options.

Criteria for Progression and Award

Students obtaining 240 credits of which 90 are at SCQF8 or above from the programme are eligible for the exit award of the Diploma of Higher Education in Business

For information on progression with credit deficit please refer to University Regulation 3.13


C. Learning Outcomes (Maximum of 5 per heading)

Outcomes should incorporate those applicable in the relevant QAA Benchmark statements

Knowledge and Understanding

A1Examine the contribution of Business Tourism and the Events Industry to local and international economies
A2Demonstrate knowledge of a range of resourcing issues and solutions as they apply to the management and marketing of events.
A3Express an integrated understanding of the concepts of creativity and design in the context of Events experiences.
A4Exhibit knowledge in sustainability and ethics in the events industry
A5Illustrate an understanding of the application of research methods, data collection and data analysis for decision-making in Events

Practice - Applied Knowledge and Understanding

B1Apply practical and critical understanding to a range of business situations in the Events sector
B2Formulate a detailed plan for a research project in an Events Management relevant topic
B3Apply a range of research techniques including the analysis of marketing research for Event planning purposes

Communication, ICT and Numeracy Skills

C1Communicate in a clear, systematic and concise way for a range of different purposes including formal and informal presentations
C2Effectively use communications and information technology for business purposes
C3Evaluate numerical information in a range of Event related contexts
C4Use a range of IT applications to support and enhance work

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1Demonstrate knowledge, understanding and skill to critically evaluate and formulate evidence based arguments
D2Identify solutions to clearly defined complex problems relevant to Events Management at a strategic and tactical level
D3Analyse and criticise Events Management sources of information effectively
D4Draw on a range of business and events management related sources in making judgements and decisions pertinent to effective events management

Autonomy, Accountability and Working With Others

E1Use justifiable academic and professional judgement both individually and within group settings
E2Identify and address learning needs within defined contexts and to undertake independent learning with limited guidance
E3Effectively self-manage study in terms of time planning, behaviour, motivation, self-starting, initiative and enterprise
E4Exercise autonomy and initiative in events management related activities at a professional level

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
9TOUR09024Business Events & Tourism10check mark  
9MARK09019Digital Project20 check mark 
9TOUR09027Event Sponsorship and Resources10check mark  
9TOUR09028Experiential Event Design10check mark  
9TOUR09029Managing People in Events and Tourism10 check mark 
9MARK09017Marketing Experiences10check mark  
9TOUR09023Researching Marketing, Tourism and Events20 check mark 
9TOUR09030Sustainability and Ethics in Events10 check mark 

* Indicates that module descriptor is not published.

Footnotes

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
9TOUR09033Heritage & Cultural Tourism20   
9TOUR09031Tourism, Transport and Mobility20   

* Indicates that module descriptor is not published.

Footnotes
Students may also take any Trimester 2 level 9 20 credit module from the University as an option subject to timetabling and any pre-requisite requirements of the module. Agreement with Programme Leader is recommended. *Tourism & Events Service Learning - places are limited - it is only available as an option after discussion with the module co-ordinator and you have been accepted onto the module.

Criteria for Progression and Award

Students obtaining 360 credits with with 200 credits in the subject area of which a minimum of 90 are at least SCQF 9, are eligible for the exit award of BA Events Management.

The award of distinction can be made to a student obtaining a pass degree as stated in the University Regulations. For information on the award of distinction please refer to regulation 3.25


D. Learning Outcomes (Maximum of 5 per heading)

Outcomes should incorporate those applicable in the relevant QAA Benchmark statements

Knowledge and Understanding

A1Exhibit an in depth knowledge of research theory as relevant to Events Management
A2Express and evaluate detailed knowledge of strategic concepts and theories relevant to the Events Industry.
A3Explain and critically appraise the contribution of the Events industry to a globalised society
A4Demonstrate knowledge regarding policies and strategies in Events Management

Practice - Applied Knowledge and Understanding

B1Retrieve, interpret and manipulate primary and secondary information from a variety of sources
B2Apply a range of techniques to demonstrate a deep understanding of the role of Events Management in a global context
B3Analyse, compare and contrast significant international events within a given context

Communication, ICT and Numeracy Skills

C1Communicate effectively and appropriately in speech and in writing
C2Organise and present research findings through a structure of sustained and critical arguement
C3Read, interpret and summarise a range of complex primary materials
C4Use information retrieval systems and information technology applications to undertake research and present documents in an appropriate form

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1Execute a defined research project using investigation and analytical skills
D2Critically evaluate and apply appropriate theoretical frameworks and perspectives
D3Identify and develop solutions to complex problems relevant to Events Management
D4Demonstrate some originality and creativity in dealing with professional level Events Management issues

Autonomy, Accountability and Working With Others

E1Work effectively within key Events industry networks to enhance professional practice and reflect on career development
E2Demonstrate an ability to learn independently with minimal guidance
E3Systematically reflect upon and evaluate personal learning needs both in current and in new areas relevant to Events Management, making use of research skills as appropriate
E4Use a range of sources together with reflective practice to develop transferable, leadership and management skills for graduate employment in the Events industry

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
10TOUR10013Event Strategy and Policy30check mark  
10TOUR10014Global Trends in Events30 check mark 
10MARK10013Honours Dissertation (MET)40check markcheck mark 

* Indicates that module descriptor is not published.

Footnotes

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
10MARK10010Brands and Branding20check mark  
10TOUR10010International Tourism Perspectives20 check mark 
10MARK10016Marketing Strategy Theory (MST)20check mark  

* Indicates that module descriptor is not published.

Footnotes

Criteria for Award

Students obtaining 480 credits with a minimum of 200 at SCQF9 and SCQF10, and a minimum of 90 at SCQF10, from the above programme, are eligible for the exit award of BA (Hons) Events Management.

For information on the award of Honours classification please refer to University Regulation 3.21


Regulations of Assessment

Candidates will be bound by the general assessment regulations of the University as specified in the University Regulatory Framework.

An overview of the assessment details is provided in the Student Handbook and the assessment criteria for each module is provided in the module descriptor which forms part of the module pack issued to students. For further details on assessment please refer to Chapter 3 of the Regulatory Framework.

To qualify for an award of the University, students must complete all the programme requirements and must meet the credit minima detailed in Chapter 1 of the Regulatory Framework.

Combined Studies

There may be instances where a student has been unsuccessful in meeting the award criteria for the named award and for other more generic named awards existing within the School. Provided that they have met the credit requirements in line with the SCQF credit minima (please see Regulation 1.21), they will be eligible for an exit award of CertHE / DipHE or BA / BSc in Combined Studies.

For students studying BA, BAcc, or BD awards the award will be BA Combined Studies.

For students studying BEng or BSc awards, the award will be BSc Combined Studies.



Version Number: 3.02