Session: 2022/23
Last modified: 23/07/2022 17:16:13
| Named Award Title: | BA (Hons) Business & Marketing Single |
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Award Title for Each Award:
| BA (Hons)
Business & Marketing
BA
Business & Marketing
Dip HE
Business
Cert HE
Business
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| Awarding Institution/Body: | University of the West of Scotland |
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| Language of Instruction & Examination: | English
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| Award Accredited By: | Chartered Institute of Marketing |
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| Maximum Period of Registration: | |
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| Mode of Study: | Full Time
Part Time
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| Campus: | Distance/Online Learning
Paisley
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| School: | School of Business & Creative Industries |
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| Programme Leader: | Eileen Conlan |
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Admission Criteria
Candidates must be able to satisfy the general admission requirements of the University of the West of Scotland as specified in Chapter 2 of the University Regulatory Framework
together with the following programme requirements:
SQA National QualificationsGrades B, B, B, C @ Higher including English. Mathematics at least at standard grade
or GCEGrades C,C,C @ A level plus 3 GCSEs including English and Mathematics
or SQA National Qualifications/Edexcel FoundationAn appropriate HNC/HND award in a suitable subject area commensurate with the programme being followed, with the level of entry and/or credit being awarded being subject to the content of the HN programme
Applicants may also be considered with other academic, vocational or professional qualifications deemed to be equivalent
Direct Entry is possible to the business & Marketing programme at SCQF Levels 8 and 9, with the necessary qualifications or pre-requisites. Support arrangements are in place to assist the integration of those students joining the programme in this way.
Other Required Qualifications/Experience
Further desirable skills pre-applicationUniversity Admissions criteria apply |
General OverviewStudents studying for a single title in Business & Marketing are expected to achieve all of the learning outcomes in this programme specification.
The programme is one of four pathways that students can follow:
BA (Hons) Business
BA (Hons) Business & Finance
BA (Hons) Business & HRM
BA (Hons) Business & Marketing
Each pathway will be developed around the core BA (Hons) Business, but each pathway will offer its own distinct core modules which will differentiate them from each other. A key component of the programmes and their Unique Selling Point (USP) is that each will offer professional Institute exemptions or recognition. Every degree within the pathway will allow students either to gain an institute qualification whilst studying or on completion of their degree opportunities to claim exemption(s) from key institute examinations.
The degrees have been designed to deliver up to date practical and professional skills, underpinned by appropriate academic theory which will produce 21st century graduates who are ready for the workplace; or who, where appropriate can expand their education into post graduate studies.
Each programme develops the students' intellectual and imaginative understanding and judgement, the ability to resolve problems effectively and the ability to recognise the relevance of a wide variety of approaches fundamental to business. Each programme will engender an analytical and creative approach, encourage independent judgement and critical self-awareness all directed towards continual improvement in the business and/or pathway sector. In addition each programme provides students with opportunities to acquire and develop generic and specialist transferable skills relevant to their chosen career paths.
On completion of an Honours degree, graduates may follow a variety of routes at post-graduate level both within the University and elsewhere. Many may pursue professional qualifications in their chosen specialist area of study.
Students taking a Degree in any of the pathways, will follow a common framework with pathway specialist modules. In agreement with their PL students will have the opportunity at levels 8, 9 and 10 opportunities to select any available modules at the University of the West of Scotland. Individual modules will normally offer a blend of lecture, tutorial, presentations, practical session, workshops and/or site visit. Lectures are used to introduce and develop the principles of the subject areas, while tutorial and practical sessions are used to confirm and enhance the understanding of the material presented in lectures. The classes are divided into smaller groups for tutorial and practical work to allow greater interaction between students and tutors. Assessment methods include formal examination, academic essays, formal reports, seminar discussion, participation and presentation of papers and preparation of business and project plans. Specific assessment methods are detailed in the module descriptors. Skills are developed through practical workshops, seminar discussions, industry visits, interactive group exercises, case study analysis and feedback. Professional Practice Skills are achieved through case study analysis, scenario development, role play and practical demonstration, guided practice of relevant techniques and behaviour. Achievement of such skills is assessed through a variety of means including but not limited to coursework, tutorial participation and presentations. Transferable skills are developed through; for example, group working interaction and team leadership exercises. Ability to the use of IT is developed through tutorial and seminar work and directed self-study. Assessment techniques used to gauge attainment of transferable skills include personal projects, individual and group assessments, presentations and interaction in class.
The programme will be structured over the 4 academic years each of which will follow a common conceptual approach:
1st year – Introductory Year, 2nd year - Operational Year, 3rd year – Managerial Year & 4th year – Strategic Year
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Graduate Attributes, Employability & Personal Development Planning |
Learning outcomes throughout the programme have been designed to ensure that, in addition to the development of knowledge and understanding of the business and its components, students will have the opportunity to develop these skills and attributes that are most valued by employers. The programmes have employability embedded into the core curriculum, thereby ensuring that all students are exposed to the development of their key skills and have the opportunity to reflect on their own personal development. Employability skills development is continually reinforced throughout the programme.
Although the general policy is that PDP should be embedded into the curriculum, it is also proposed that Personal Development Planning should be supported by students reflection on key points within the programme. A diagnostic on-line toolkit will be used to enable students to self diagnose abilities in areas such as numeracy, languages, study skills, writing skills, time management skills etc.
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Work Based Learning/Placement Details |
N/A
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Engagement |
In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. |
Programme structures and requirements, SCQF level, term, module name and code, credits and awards
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Chapter 1, Regulatory Framework
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A. Learning Outcomes (Maximum of 5 per heading)
Outcomes should incorporate those applicable in the relevant QAA Benchmark statements
Knowledge and Understanding |
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A1 | Develop and demonstrate knowledge and understanding of concepts, theories and skills appropriate for business |
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A2 | Demonstrate learning skills appropriate for business. |
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A3 | Understand the multidisciplinary nature of business including, accounting and finance, marketing, human resource management and business management in a global context |
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A4 | Recognise the evolving nature of business in a globalised society |
Practice - Applied Knowledge and Understanding |
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B1 | Use Information and communications technology as appropriate to business |
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B2 | Apply and practice relevant business and management information to a range of business situations |
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B3 | Apply knowledge to a range of concepts, values and principles of business |
Communication, ICT and Numeracy Skills |
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C1 | Use appropriate communication, information technology and numeracy skills |
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C2 | Develop professional presentation and reporting techniques for working in industry |
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C3 | Utilise a wide range of skills for the gathering, basic analysis and presentation of routine information, ideas and concepts |
Generic Cognitive Skills - Problem Solving, Analysis, Evaluation |
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D1 | List and use problem-solving approaches relevant to the pathway sector. |
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D2 | Implement basic evaluation techniques relevant to the pathway sector. |
Autonomy, Accountability and Working With Others |
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E1 | Exercise some initiative and independence in carrying out defined activities independently or as part of a team under guidance |
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E2 | Work with others to support development of active learning, reflective practice and personal development planning |
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E3 | Accept responsibility for learning and engage in self and peer reflection |
Core Modules
* Indicates that module descriptor is not published.
Footnotes
Optional Modules
* Indicates that module descriptor is not published.
Footnotes
Subject to change - timetable dependent.
Language options studied outwith The School of Business and Creative Industries. Discuss personal implications with year lead / personal tutor.
Criteria for Progression and Award
Students obtaining 120 credits of which 120 are at SCQF7 or above from any programme are eligible for the exit award of the Certificate of Higher Education in Business.
For information on progression with credit deficit please refer to University Regulation 7.3.4
For information on Grade Point Average please refer to University Regulation 7.4.2
B. Learning Outcomes (Maximum of 5 per heading)
Outcomes should incorporate those applicable in the relevant QAA Benchmark statements
Knowledge and Understanding |
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A1 | Understand the contribution of government policies and initiatives on business, which may include legal framework and financial controls. |
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A2 | Demonstrate knowledge and understanding of types of business and their objectives, the impact on environmental factors on business, organisation structures and key business functions including marketing research techniques |
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A3 | Understand the main areas and features of study in related business disciplines which may include project planning, risk assessment, consumer behaviour, health and safety and contract management |
Practice - Applied Knowledge and Understanding |
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B1 | Determine and apply the appropriate market structures relevant to a business based upon the demand patterns, competition and barriers |
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B2 | Demonstrate understanding of the various organisational cultures appropriate for organisational sector and structure. |
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B3 | Demonstrate an ability to apply business & marketing concepts/functions which impact organisational success |
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B4 | Practice operational skills required in the business & marketing environment which may include business management, budgeting, marketing and HRM. |
Communication, ICT and Numeracy Skills |
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C1 | Use a range of communication skills and some advanced and specialised skills to convey complex information to a range of audiences and for a range of purposes |
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C2 | Use a range of routine skills and techniques in more complex situations |
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C3 | Use interpersonal skills of effective listening, persuasion and presentation |
Generic Cognitive Skills - Problem Solving, Analysis, Evaluation |
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D1 | Develop an outline knowledge and understanding of management research and academic processes. |
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D2 | Undertake analysis, evaluation and synthesis of basic business concepts, information and arguments relevant to the pathway studied |
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D3 | Select and use problem-solving techniques to critically investigate and evaluate the operation of a business |
Autonomy, Accountability and Working With Others |
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E1 | Exercise autonomy and initiative in some activities with appropriate guidance |
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E2 | Take continuing account of own and others’ roles, responsibilities and contributions in carrying out and evaluating tasks |
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E3 | Systematically identify and address own learning needs in current areas, associated with the research and critical analysis of the pathway studied. |
Core Modules
* Indicates that module descriptor is not published.
Footnotes
Optional Modules
* Indicates that module descriptor is not published.
Footnotes
Subject to change - timetable dependent.
Language options studied outwith The School of Business and Creative Industries. Discuss personal implications with year lead / personal tutor.
Criteria for Progression and Award
Students obtaining 240 credits of which 100 are at SCQF8 or above from any programme are eligible for the exit award of the Diploma of Higher Education in Business.
For information on progression with credit deficit please refer to University Regulation 7.3.4
For information on Grade Point Average please refer to University Regulation 7.4.2
C. Learning Outcomes (Maximum of 5 per heading)
Outcomes should incorporate those applicable in the relevant QAA Benchmark statements
Knowledge and Understanding |
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A1 | Demonstrate knowledge of a substantial range of major concepts, values and principles relating to business & marketing. |
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A2 | Demonstrate knowledge and understanding of a broad range of business & marketing activities. |
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A3 | Demonstrate knowledge and understanding of personal development within the business context |
Practice - Applied Knowledge and Understanding |
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B1 | Apply knowledge and understanding of relevant and up-to-date theories and apply practice to undertake independent research. |
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B2 | Reflect critically on own learning |
Communication, ICT and Numeracy Skills |
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C1 | Effectively interpret, use and evaluate numerical and graphical data |
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C2 | Use a range of IT applications to support and enhance work |
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C3 | Use a range of communication skills and some advanced and specialised skilled to convey complex information to a range of audiences for a range of purposes |
Generic Cognitive Skills - Problem Solving, Analysis, Evaluation |
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D1 | Use knowledge, understanding and skills to critically evaluate and formulate evidence-based arguments and identify solutions to clearly define problems of a generally routine nature |
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D2 | Identify and address own learning needs within defined contexts and to undertake independent learning with limited guidance |
Autonomy, Accountability and Working With Others |
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E1 | Exercise a degree of independence and initiative in carrying out more complex activities which are sometimes set in challenging contexts |
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E2 | Identify learning needs through reflection based on tutor, self and peer evaluation of performance in the more complex activities set in challenging contexts |
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E3 | Develop coping strategies of operating effectively within a team on complex activities in challenging contexts |
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E4 | Be aware of and deal with ethical issues of relevance to Business & Marketing professions |
Core Modules
* Indicates that module descriptor is not published.
Footnotes
Optional Modules
* Indicates that module descriptor is not published.
Footnotes
Subject to change - timetable dependent.
Language options studied outwith The School of Business and Creative Industries. Discuss personal implications with year lead / personal tutor.
Criteria for Progression and Award
Students obtaining 360 credits with 200 in the subject area, of which a minimum of 100 credits are at SCQF9, are eligible for the exit award of BA Business & Marketing.
The award of distinction can be made to a student obtaining a pass degree as stated in the University Regulations 7.5.2. For information on the award of distinction please refer to University Regulation 7.5.2
For information on Grade Point Average please refer to University Regulation 7.4.2
D. Learning Outcomes (Maximum of 5 per heading)
Outcomes should incorporate those applicable in the relevant QAA Benchmark statements
Knowledge and Understanding |
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A1 | Demonstrate critical understanding of the principle areas, features and boundaries, terminology and conventions of the Business and Marketing disciplines |
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A2 | Demonstrate critical understanding of a defined business & marketing related research project or investigation. |
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A3 | Systematically identify and address their own learning needs both in current and new areas, making use of research, development and professional materials, including those related to the forefront of Human Resource Management developments |
Practice - Applied Knowledge and Understanding |
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B1 | Analyse problems in terms of business & marketing related concepts and apply appropriate principles to propose solutions |
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B2 | Interpret and explain complex business & marketing related concepts |
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B3 | Retrieve, interpret and manipulate primary and secondary information from a variety of sources including electronic sources |
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B4 | Identify accurately the issues which require researching |
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B5 | Maintain the skills of enquiry, investigation, analysis, evaluation and judgement necessary to undertake a sustained piece of individual research on a chosen topic with minimal guidance |
Communication, ICT and Numeracy Skills |
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C1 | Communicate effectively and appropriately orally and in writing |
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C2 | Make use of and evaluate numerical and statistical information |
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C3 | Distinguish between alternative opinions on the basis of evidence presented in coherent and logical arguments |
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C4 | Make effective use of information retrieval systems and use information technology applications to present documents in an appropriate form |
Generic Cognitive Skills - Problem Solving, Analysis, Evaluation |
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D1 | Maintain expertise in the skills of enquiry, investigation, analysis, evaluation and judgement necessary to undertake a sustained piece of individual research on a chosen topic |
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D2 | Engage in discourse in relation to business related studies and associated ethical issues |
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D3 | Give reasons for opinions and identify flaws in arguments in relation to a business related discipline |
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D4 | Adopt an evaluative approach to the study of business subjects |
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D5 | Bring together information from a variety of sources, including research publications |
Autonomy, Accountability and Working With Others |
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E1 | Work effectively together with others in groups or teams, taking a leadership role where appropriate |
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E2 | Systematically identify and address own learning needs both in current and in new areas, making use of research primary source materials as appropriate |
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E3 | Demonstrate the ability to learn independently with minimum guidance |
Core Modules
* Indicates that module descriptor is not published.
Footnotes
Optional Modules
* Indicates that module descriptor is not published.
Footnotes
Subject to change - timetable dependent.
Criteria for Award
Students obtaining 480 credits, with a minimum of 200 in the subject at SCQF 9 and SCQF 10, of which a minimum of at least 100 are at SCQF level 10, are eligible for the exit award of BA (Hons) Business & Marketing.
For information on the award of Honours classification please refer to University Regulation 7.5.1
For information on Grade Point Average please refer to University Regulation 7.4.2
Regulations of Assessment |
Candidates will be bound by the general assessment regulations of the
University as specified in the
University Regulatory Framework.
An overview of the assessment details is provided in the Student Handbook and
the assessment criteria for each module is provided in the module
descriptor which forms part of the module pack issued to students. For further
details on assessment please refer to Chapter 3 of the Regulatory Framework.
To qualify for an award of the University, students must complete all the
programme requirements and must meet the credit minima detailed in Chapter 1
of the Regulatory Framework.
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Combined Studies |
There may be instances where a student has been unsuccessful in meeting the award criteria for the named award and for other more generic named awards existing within the School.
Provided that they have met the credit requirements in line with the SCQF credit minima (please see Regulation 1.21),
they will be eligible for an exit award of
CertHE / DipHE or BA / BSc in Combined Studies.
For students studying BA, BAcc, or BD awards the award will be BA Combined Studies.
For students studying BEng or BSc awards, the award will be BSc Combined Studies.
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Version Number: 1.04