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Undergraduate Programme Specifications

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Session: 2021/22

Last modified: 25/05/2021 10:02:04

Named Award Title:BA (Hons) Business & Marketing Single

Award Title for Each Award: BA (Hons)  Business & Marketing
BA  Business & Marketing
Dip HE  Business
Cert HE  Business

Awarding Institution/Body: University of the West of Scotland
Language of Instruction & Examination: English
Award Accredited By:Chartered Institute of Marketing
Maximum Period of Registration:
Mode of Study:Full Time
Part Time
Campus:Distance/Online Learning
Paisley

School:School of Business & Creative Industries
Programme Leader:Eileen Conlan

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Admission Criteria

Candidates must be able to satisfy the general admission requirements of the University of the West of Scotland as specified in Chapter 2 of the University Regulatory Framework together with the following programme requirements:

SQA National Qualifications

Grades B, B, B, C @ Higher including English. Mathematics at least at standard grade


or GCE

Grades C,C,C @ A level plus 3 GCSEs including English and Mathematics


or SQA National Qualifications/Edexcel Foundation

An appropriate HNC/HND award in a suitable subject area commensurate with the programme being followed, with the level of entry and/or credit being awarded being subject to the content of the HN programme

Applicants may also be considered with other academic, vocational or professional qualifications deemed to be equivalent

Direct Entry is possible to the business & Marketing programme at SCQF Levels 8 and 9, with the necessary qualifications or pre-requisites. Support arrangements are in place to assist the integration of those students joining the programme in this way.


Other Required Qualifications/Experience


Further desirable skills pre-application

University Admissions criteria apply

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General Overview

Students studying for a single title in Business & Marketing are expected to achieve all of the learning outcomes in this programme specification. 

The programme is one of four pathways that students can follow:

BA (Hons) Business

BA (Hons) Business & Finance

BA (Hons) Business & HRM

BA (Hons) Business & Marketing

Each pathway will be developed around the core BA (Hons) Business, but each pathway will offer its own distinct core modules which will differentiate them from each other. A key component of the programmes and their Unique Selling Point (USP) is that each will offer professional Institute exemptions or recognition. Every degree within the pathway will allow students either to gain an institute qualification whilst studying or on completion of their degree opportunities to claim exemption(s) from key institute examinations. 

The degrees have been designed to deliver up to date practical and professional skills, underpinned by appropriate academic theory which will produce 21st century graduates who are ready for the workplace; or who, where appropriate can expand their education into post graduate studies.

Each programme develops the students' intellectual and imaginative understanding and judgement, the ability to resolve problems effectively and the ability to recognise the relevance of a wide variety of approaches fundamental to business. Each programme will engender an analytical and creative approach, encourage independent judgement and critical self-awareness all directed towards continual improvement in the business and/or pathway sector. In addition each programme provides students with opportunities to acquire and develop generic and specialist transferable skills relevant to their chosen career paths.

On completion of an Honours degree, graduates may follow a variety of routes at post-graduate level both within the University and elsewhere. Many may pursue professional qualifications in their chosen specialist area of study.

Students taking a Degree in any of the pathways, will follow a common framework with pathway specialist modules. In agreement with their PL students will have the opportunity at levels 8, 9 and 10 opportunities to select any available modules at the University of the West of Scotland. Individual modules will normally offer a blend of lecture, tutorial, presentations, practical session, workshops and/or site visit. Lectures are used to introduce and develop the principles of the subject areas, while tutorial and practical sessions are used to confirm and enhance the understanding of the material presented in lectures. The classes are divided into smaller groups for tutorial and practical work to allow greater interaction between students and tutors. Assessment methods include formal examination, academic essays, formal reports, seminar discussion, participation and presentation of papers and preparation of business and project plans. Specific assessment methods are detailed in the module descriptors. Skills are developed through practical workshops, seminar discussions, industry visits, interactive group exercises, case study analysis and feedback. Professional Practice Skills are achieved through case study analysis, scenario development, role play and practical demonstration, guided practice of relevant techniques and behaviour. Achievement of such skills is assessed through a variety of means including but not limited to coursework, tutorial participation and presentations. Transferable skills are developed through; for example, group working interaction and team leadership exercises. Ability to the use of IT is developed through tutorial and seminar work and directed self-study. Assessment techniques used to gauge attainment of transferable skills include personal projects, individual and group assessments, presentations and interaction in class.

The programme will be structured over the 4 academic years each of which will follow a common conceptual approach:


1st year – Introductory Year, 2nd year - Operational Year, 3rd year – Managerial Year & 4th year – Strategic Year

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Graduate Attributes, Employability & Personal Development Planning

Learning outcomes throughout the programme have been designed to ensure that, in addition to the development of knowledge and understanding of the business and its components, students will have the opportunity to develop these skills and attributes that are most valued by employers. The programmes have employability embedded into the core curriculum, thereby ensuring that all students are exposed to the development of their key skills and have the opportunity to reflect on their own personal development. Employability skills development is continually reinforced throughout the programme.

Although the general policy is that PDP should be embedded into the curriculum, it is also proposed that Personal Development Planning should be supported by students reflection on key points within the programme. A diagnostic on-line toolkit will be used to enable students to self diagnose abilities in areas such as numeracy, languages, study skills, writing skills, time management skills etc.

 

Work Based Learning/Placement Details

N/A

Engagement and Attendance

In line with the Academic Engagement and Attendance Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on Moodle, and complete assessments and submit these on time.

Equality and Diversity


The University's Equality, Diversity and Human Rights Procedure can be accessed at the following link: UWS Equality and Diversity Policy

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Programme structures and requirements, SCQF level, term, module name and code, credits and awards ( Chapter 1, Regulatory Framework )

A. Learning Outcomes (Maximum of 5 per heading)

Outcomes should incorporate those applicable in the relevant QAA Benchmark statements

Knowledge and Understanding

A1Develop and demonstrate knowledge and understanding of concepts, theories and skills appropriate for business
A2Demonstrate learning skills appropriate for business.
A3Understand the multidisciplinary nature of business including, accounting and finance, marketing, human resource management and business management in a global context
A4Recognise the evolving nature of business in a globalised society

Practice - Applied Knowledge and Understanding

B1Use Information and communications technology as appropriate to business
B2Apply and practice relevant business and management information to a range of business situations
B3Apply knowledge to a range of concepts, values and principles of business

Communication, ICT and Numeracy Skills

C1Use appropriate communication, information technology and numeracy skills
C2Develop professional presentation and reporting techniques for working in industry
C3Utilise a wide range of skills for the gathering, basic analysis and presentation of routine information, ideas and concepts

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1List and use problem-solving approaches relevant to the pathway sector.
D2Implement basic evaluation techniques relevant to the pathway sector.

Autonomy, Accountability and Working With Others

E1Exercise some initiative and independence in carrying out defined activities independently or as part of a team under guidance
E2Work with others to support development of active learning, reflective practice and personal development planning
E3Accept responsibility for learning and engage in self and peer reflection

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
7MARK07006Introduction to Marketing20check mark  
7MARK07009Marketing & Academic Skills10check mark  
7ACCT07014Exploring Finance10check mark  
7HURM07001Introducing People Management20   
7MARK07010Global Marketing Environment20 check mark 
7ACCT07015Exploring Management Accounting10 check mark 
7ECON07006Global Economics20 check mark 

* Indicates that module descriptor is not published.

Footnotes

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
7LAWW07012Contract Law10check mark  
7TOUR07004Discovering Events10check mark  
7BUSN07029Leadership & Management Skills10 check mark 
7ARAB07003Introduction to Arabic 110   
7FREN07005Introduction to French 110   
7GERM07007Introduction to German 110   
7MAND07005INTRODUCTION TO MANDARIN 110   
7SPAN07007INTRODUCTION TO SPANISH 110   
7ARAB07004Introduction to Arabic 210   
7FREN07006Introduction to French 210   
7GERM07008Introduction to German 210   
7MAND07006INTRODUCTION TO MANDARIN 210   
7SPAN07008INTRODUCTION TO SPANISH 210   

* Indicates that module descriptor is not published.

Footnotes
Subject to change - timetable dependent.
Language options studied outwith The School of Business and Creative Industries. Discuss personal implications with year lead / personal tutor.

Criteria for Progression and Award

Students obtaining 120 credits of which 120 are at SCQF7 or above from any programme are eligible for the exit award of the Certificate of Higher Education in Business.

For information on progression with credit deficit please refer to University Regulation 7.3.4

For information on Grade Point Average please refer to University Regulation 7.4.2


B. Learning Outcomes (Maximum of 5 per heading)

Outcomes should incorporate those applicable in the relevant QAA Benchmark statements

Knowledge and Understanding

A1Understand the contribution of government policies and initiatives on business, which may include legal framework and financial controls.
A2Demonstrate knowledge and understanding of types of business and their objectives, the impact on environmental factors on business, organisation structures and key business functions including marketing research techniques
A3Understand the main areas and features of study in related business disciplines which may include project planning, risk assessment, consumer behaviour, health and safety and contract management

Practice - Applied Knowledge and Understanding

B1Determine and apply the appropriate market structures relevant to a business based upon the demand patterns, competition and barriers
B2Demonstrate understanding of the various organisational cultures appropriate for organisational sector and structure.
B3Demonstrate an ability to apply business & marketing concepts/functions which impact organisational success
B4Practice operational skills required in the business & marketing environment which may include business management, budgeting, marketing and HRM.

Communication, ICT and Numeracy Skills

C1Use a range of communication skills and some advanced and specialised skills to convey complex information to a range of audiences and for a range of purposes
C2Use a range of routine skills and techniques in more complex situations
C3Use interpersonal skills of effective listening, persuasion and presentation

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1Develop an outline knowledge and understanding of management research and academic processes.
D2Undertake analysis, evaluation and synthesis of basic business concepts, information and arguments relevant to the pathway studied
D3Select and use problem-solving techniques to critically investigate and evaluate the operation of a business

Autonomy, Accountability and Working With Others

E1Exercise autonomy and initiative in some activities with appropriate guidance
E2Take continuing account of own and others’ roles, responsibilities and contributions in carrying out and evaluating tasks
E3Systematically identify and address own learning needs in current areas, associated with the research and critical analysis of the pathway studied.

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
8MARK08008Marketing Research Practice (MRP)20check mark  
8MARK08011Online Interactions10check mark  
8MARK08009Contemporary Consumer Behaviour20 check mark 
8MARK08014Customer Service Skills20   

* Indicates that module descriptor is not published.

Footnotes

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
8BUSN08058Business Accelerator20   
8BUSN08059Business Ethics in a Global Context20   
8BUSN08035Business Intelligence10   
8LAWW08017Consumer Law10   
8HURM08001Organisational Behaviour20   
8BUSN08032Creative Business Project20 check mark 
8HURM08003Talent Management20   

* Indicates that module descriptor is not published.

Footnotes
Subject to change - timetable dependent.
Language options studied outwith The School of Business and Creative Industries. Discuss personal implications with year lead / personal tutor.

Criteria for Progression and Award

Students obtaining 240 credits of which 100 are at SCQF8 or above from any programme are eligible for the exit award of the Diploma of Higher Education in Business.

For information on progression with credit deficit please refer to University Regulation 7.3.4

For information on Grade Point Average please refer to University Regulation 7.4.2


C. Learning Outcomes (Maximum of 5 per heading)

Outcomes should incorporate those applicable in the relevant QAA Benchmark statements

Knowledge and Understanding

A1Demonstrate knowledge of a substantial range of major concepts, values and principles relating to business & marketing.
A2Demonstrate knowledge and understanding of a broad range of business & marketing activities.
A3Demonstrate knowledge and understanding of personal development within the business context

Practice - Applied Knowledge and Understanding

B1Apply knowledge and understanding of relevant and up-to-date theories and apply practice to undertake independent research.
B2Reflect critically on own learning

Communication, ICT and Numeracy Skills

C1Effectively interpret, use and evaluate numerical and graphical data
C2Use a range of IT applications to support and enhance work
C3Use a range of communication skills and some advanced and specialised skilled to convey complex information to a range of audiences for a range of purposes

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1Use knowledge, understanding and skills to critically evaluate and formulate evidence-based arguments and identify solutions to clearly define problems of a generally routine nature
D2Identify and address own learning needs within defined contexts and to undertake independent learning with limited guidance

Autonomy, Accountability and Working With Others

E1Exercise a degree of independence and initiative in carrying out more complex activities which are sometimes set in challenging contexts
E2Identify learning needs through reflection based on tutor, self and peer evaluation of performance in the more complex activities set in challenging contexts
E3Develop coping strategies of operating effectively within a team on complex activities in challenging contexts
E4Be aware of and deal with ethical issues of relevance to Business & Marketing professions

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
9MARK09016Marketing Communications Mix20check mark  
9MARK09017Marketing Experiences10check mark  
9MARK09019Digital Project20 check mark 
9TOUR09023Researching Marketing, Tourism and Events20 check mark 

* Indicates that module descriptor is not published.

Footnotes

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
9HURM09002Managing Performance & Reward20check mark  
9TOUR09024Business Events & Tourism10check mark  
9HURM09005Critical Employment Relations20 check mark 
9LAWW09015Law of Employment20 check mark 
9TOUR09026Tourism and Sustainability10 check mark 

* Indicates that module descriptor is not published.

Footnotes
Subject to change - timetable dependent.
Language options studied outwith The School of Business and Creative Industries. Discuss personal implications with year lead / personal tutor.

Criteria for Progression and Award

Students obtaining 360 credits with 200 in the subject area, of which a minimum of 100 credits are at SCQF9, are eligible for the exit award of BA Business & Marketing.

The award of distinction can be made to a student obtaining a pass degree as stated in the University Regulations 7.5.2. For information on the award of distinction please refer to University Regulation 7.5.2

For information on Grade Point Average please refer to University Regulation 7.4.2


D. Learning Outcomes (Maximum of 5 per heading)

Outcomes should incorporate those applicable in the relevant QAA Benchmark statements

Knowledge and Understanding

A1Demonstrate critical understanding of the principle areas, features and boundaries, terminology and conventions of the Business and Marketing disciplines
A2Demonstrate critical understanding of a defined business & marketing related research project or investigation.
A3Systematically identify and address their own learning needs both in current and new areas, making use of research, development and professional materials, including those related to the forefront of Human Resource Management developments

Practice - Applied Knowledge and Understanding

B1Analyse problems in terms of business & marketing related concepts and apply appropriate principles to propose solutions
B2Interpret and explain complex business & marketing related concepts
B3Retrieve, interpret and manipulate primary and secondary information from a variety of sources including electronic sources
B4Identify accurately the issues which require researching
B5Maintain the skills of enquiry, investigation, analysis, evaluation and judgement necessary to undertake a sustained piece of individual research on a chosen topic with minimal guidance

Communication, ICT and Numeracy Skills

C1Communicate effectively and appropriately orally and in writing
C2Make use of and evaluate numerical and statistical information
C3Distinguish between alternative opinions on the basis of evidence presented in coherent and logical arguments
C4Make effective use of information retrieval systems and use information technology applications to present documents in an appropriate form

Generic Cognitive Skills - Problem Solving, Analysis, Evaluation

D1Maintain expertise in the skills of enquiry, investigation, analysis, evaluation and judgement necessary to undertake a sustained piece of individual research on a chosen topic
D2Engage in discourse in relation to business related studies and associated ethical issues
D3Give reasons for opinions and identify flaws in arguments in relation to a business related discipline
D4Adopt an evaluative approach to the study of business subjects
D5Bring together information from a variety of sources, including research publications

Autonomy, Accountability and Working With Others

E1Work effectively together with others in groups or teams, taking a leadership role where appropriate
E2Systematically identify and address own learning needs both in current and in new areas, making use of research primary source materials as appropriate
E3Demonstrate the ability to learn independently with minimum guidance

Core Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
10MARK10010Brands and Branding20check mark  
10MARK10016Marketing Strategy Theory (MST)20check mark  
10MARK10013Honours Dissertation (MET)40check markcheck mark 
10MARK10007Contemporary and Cultural Issues in Marketing20 check mark 

* Indicates that module descriptor is not published.

Footnotes

Optional Modules
SCQF Level Module CodeModule NameCreditTermFootnotes
123
10BUSN10076Enterprise with Creative Media20   
10LAWW10015Equality Law20   
10HURM10004Managing Equality & Diversity20 check mark 
10TOUR10010International Tourism Perspectives20 check mark 

* Indicates that module descriptor is not published.

Footnotes
Subject to change - timetable dependent.

Criteria for Award

Students obtaining 480 credits, with a minimum of 200 in the subject at SCQF 9 and SCQF 10, of which a minimum of at least 100 are at SCQF level 10, are eligible for the exit award of BA (Hons) Business & Marketing.

For information on the award of Honours classification please refer to University Regulation 7.5.1

For information on Grade Point Average please refer to University Regulation 7.4.2


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Regulations of Assessment

Candidates will be bound by the general assessment regulations of the University as specified in the University Regulatory Framework .

An overview of the assessment details is provided in the Student Handbook and the assessment criteria for each module is provided in the module descriptor which forms part of the module pack issued to students. For further details on assessment please refer to Chapter 3 of the Regulatory Framework.

To qualify for an award of the University, students must complete all the programme requirements and must meet the credit minima detailed in Chapter 1 of the Regulatory Framework.

Combined Studies

There may be instances where a student has been unsuccessful in meeting the award criteria for the named award and for other more generic named awards existing within the School. Provided that they have met the credit requirements in line with the SCQF credit minima (please see Regulation 1.21), they will be eligible for an exit award of CertHE / DipHE or BA / BSc in Combined Studies.

For students studying BA, BAcc, or BD awards the award will be BA Combined Studies.

For students studying BEng or BSc awards, the award will be BSc Combined Studies.

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