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Session: 2022/23

Last modified: 11/03/2022 15:33:25

Title of Module: Creative Media Practice

Code: CMPG11006 SCQF Level: 11
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Tony  Grace

Summary of Module

Creative Media Practice aims to provide an overview of current developments in the creative industries and to allow students to develop specific areas of expertise in key areas relevant to the sector.

Students will attend a set of key lectures and seminars providing orientation and setting out the current rapidly changing landscape in which Creative Media Practice operates. They will then have the opportunity to attend intensive CPD workshops in the specific areas of professional and creative practice associated with the creative industries, for example :

  • Production Management
  • Screenwriting
  • Multiplatform Development
  • Creative Writing – Professional Contexts
  • Location and Post-Production Audio
  • Documentary
  • Photography
  • Post-Production 


Students will attend an intensive creative media practice/creative industries workshops of 2-4 days (they may attend more if space permits) and will then go on to develop a short industry focused project supported by tutors which will be assessed along with their portfolio of work arising from the workshops and a reflective contextualization.

  • Creative Media Practice aims to provide an overview of current developments in the creative industries and to allow students to develop specific areas of expertise in key areas relevant to the sector.

  • Students will attend a set of key lectures and seminars providing orientation and setting out the current rapidly changing landscape in which Creative Media Practice operates. They will then have the opportunity to attend intensive CPD workshops in the specific areas of professional and creative practice associated with the creative industries, for example : Production Management Screenwriting Multiplatform Development Creative Writing – Professional Contexts Location and Post-Production Audio Documentary Photography Post-Production

  • Students will attend an intensive creative media practice/creative industries workshop of 2-4 days (they may attend more if space permits) and will then go on to develop a short industry focused project supported by tutors which will be assessed along with their portfolio of work arising from the workshops and a reflective contextualization.


Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Face-To-Face
Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

Blended
A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

HybridC
Online with mandatory face-to-face learning on Campus

HybridO
Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.


Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:

 

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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1

 

Term 2check markTerm 3

 

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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Analyse contemporary professional practice in the creative industries critically examining contemporary developments and evaluating relevant issues

L2. In a project apply a significant range of the principal skills, techniques, practices and/or materials associated with professional practice in a given area of creative media practice and the creative industries

L3. Deploy extensive, detailed and critical knowledge and understanding of one or more creative media practice specialisms incorporating developments at the forefront of professional practice in the creative industries

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 11.

Students will demonstrate and/or work with:

Knowledge that covers and integrates most if not all of the principal areas, features, boundaries, terminology and conventions of creative media practice.

Extensive, detailed and critical knowledge and understanding in one or more creative media practice specialisms, much of which is at or informed by developments at the forefront of creative media practice.

Practice: Applied Knowledge and Understanding SCQF Level 11.

Students will gain experience of the following areas relevant to Creative Media Practice:

The use and application of a significant range of the principal skills, techniques, practices and/or materials which are associated with developing and working on creative media projects and functioning as a practitioner.

The use of a range of specialised skills, techniques, practices and/or materials which are at the forefront or informed by forefront developments in creative media practice and the creative industries

Generic Cognitive skills SCQF Level 11.

In the course of the development of their practice and work on Creative Media Projects and the assignments associated with the module students will:

Apply critical analysis, evaluation and synthesis to issues which are at the forefront or informed by developments at the forefront of creative media practice.

Develop original and creative responses to a range of problems and issues.

Communication, ICT and Numeracy Skills SCQF Level 11.

Use a range of advanced and specialised skills relevant to creative media practice – for
example:

Communicate, using appropriate methods, to a range of audiences with different levels of knowledge/expertise.

Communicate with peers, more senior colleagues and specialists.

Use a wide range of software such as Final Cut Pro, Protools and Final Draft to support and enhance work at this level as appropriate to creative sector.

Autonomy, Accountability and Working with others SCQF Level 11.

Participating in the module , in workshops and project exercises and assignments will require students to:

Exercise substantial autonomy and initiative at a professional and equivalent level in creative media activities.

Take responsibility for a significant range of equipment and resources.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Other:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Learning and teaching is focused on individual enquiry leading students into an exploration of specialist aspects of creative media practice and creative and working in the creative industries relevant to the development of their individual creative identities and their personal career path centres on the preparation of students for intensive skills workshop and the application of the skills and knowledge gained by participating in these focused activities.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery6
Tutorial/Synchronous Support Activity6
Laboratory/Practical Demonstration/Workshop24
Independent Study164
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Deuze, M. & Prenger, M.(2019) Making Media: Production, Practices, and Professions. Amsterdam; Amsterdam University Press

Godin,S. (2020) The Practice - shipping creative work. London: Penguin Business

Linares,D., Fox, N., Berry, R.(Eds.). Podcasting: new aural cultures and digital media. Cham: Palgrave McMillan

McRobbie,A. (|2015) Be Creative: making a living in the new culture industries. Cambridge: Polity Press

On-line Journals including : Visual Communication; Creative Industries Journal; Digital Creativity; Photography and Culture;

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

Where a module has Professional, Statutory or Regulatory Body requirements these will be listed here:
Students will be required to attend all core modules sessions and at least one relevant intensive workshop as well as engaging consistently on Aula

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Supplemental Information

Programme BoardArts & Media
Assessment Results (Pass/Fail) No
Subject PanelArts & Media
ModeratorDr Kathryn Burnett
External ExaminerTBC
Accreditation Details
Version Number

2.04

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Assessment: (also refer to Assessment Outcomes Grids below)
Creative Media Practice Portfolio – 80%
Reflective Assignment – 20%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Portfolio of practical workcheck markcheck mark 800

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Presentation  check mark200
Combined Total For All Components100% 0 hours

Footnotes
A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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Note(s):
  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
Aligned with the overall commitment to equality and diversity stated in the Programme Specifications, the module supports equality of opportunity for students from all backgrounds and with different learning needs. Using Moodle, learning materials will be presented electronically in formats that allow flexible access and manipulation of content. The module complies with University regulations and guidance on inclusive learning and teaching practice. Specialist assistive equipment, support provision and adjustment to assessment practice will be made in accordance with UWS policy and regulations. The University’s Equality, Diversity and Human Rights Policy can be accessed at the following link: http://www.uws.ac.uk/equality/

Our partners are fully committed to the principles and practice of inclusiveness and our modules are designed to be accessible to all. Where this module is delivered overseas, local equivalent support for students and appropriate legislation applies.

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.