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Session: 2022/23

Last modified: 23/04/2020 14:28:04

Title of Module: Motion Graphics - Film & TV

Code: FILM10003 SCQF Level: 10
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Blane  Savage

Summary of Module

This module is designed to develop the student’s ability to apply critical analysis, concept development and the production of creative title sequence solutions within a Motion Graphics environment.

Through a series of practical exercises, students will demonstrate an understanding of linear, sequential and non-linear visual narrative.

This will include the development of solutions to live, or negotiated Motion Graphics briefs, demonstrating an understanding of concept development, while engaging with a practice based process, using appropriate tools, technologies and methodologies.

These will include the use of ‘conventional’ art and design media and will also employ new media applications and post-production tools within a Time Based Media environment.

The use of convergent media types will be encouraged, as will the possibility of engaging in collaborative working practice, (where appropriate).

Research, based on the student’s practice will be required to be undertaken, in the form of a critical review of the complete design and production process undertaken. This will be by both a peer presentation and an illustrated written assignment of a minimum of 2000 words. Within this process, by critical analysis and a practical application of skills, students will develop a knowledge and understanding of Time- Based Media from both an historical and contemporary practice perspective.


  • Creative title sequences

  • Post production techniques

  • Development of convergent media

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:


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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1


Term 2check markTerm 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Demonstrate detailed knowledge and understanding of tools, methodologies and post production techniques in motion graphics

L2. Apply knowledge, skills and understanding in using a wide range of the principal professional skills associated with motion graphics production

L3. Autonomously critically identify, define, conceptualise and analyse complex professional problems and issues through the creative process of a motion graphics media type

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 10.

Demonstrate and/or work with:

a critical overview of historical and contemporary motion graphics, including critical understanding of the Principal theories and concepts

a critical, detailed and often leading knowledge and understanding at the forefront of one or more specialisms in motion graphics

a knowledge and understanding that is generated through personal research or equivalent work which makes a significant contribution to the development of the subject/ discipline of motion graphics

Practice: Applied Knowledge and Understanding SCQF Level 10.

Use a significant range of the principal skills, techniques, practices and materials associated with motion graphics

Use and enhance a range of complex skills, Techniques, practices and materials at the forefront of one or more specialisms.

Apply a range of standard and specialized research/ equivalent instruments and techniques of enquiry.

Design and execute research, investigative or development projects to deal with new problems and issues

Demonstrate originality and creativity in the development and application of new knowledge, understanding and practices.

Practice in the context of new problems and circumstances.

Generic Cognitive skills SCQF Level 10.

Apply a constant and integrated approach to critical analysis, evaluation and synthesis of new and complex ideas, information and issues.

Identify, conceptualise and offer original and creative insights into new, complex and abstract ideas, information and issues.

Communication, ICT and Numeracy Skills SCQF Level 10.

Use a significant range of advanced and specialised skills as appropriate to motion graphics – for example:

communicate at an appropriate level to a range of audiences and adapt communication to the context and purpose

communicate at the standard of published academic work and/or critical dialogue and review with peers and experts in other specialisms

use a range of software to support and enhance work at this level and specify software requirements to enhance work

critically evaluate numerical and graphical data

Autonomy, Accountability and Working with others SCQF Level 10.

Exercise a high level of autonomy and initiative in professional and equivalent activities.

Take full responsibility for own work and/ or significant responsibility for the work of others.

Demonstrate leadership and/ or originality in tackling and solving problems and issues.

Work in ways which are reflective, self- critical and based on research/ evidence.

Deal with complex ethical and professional issues.

Make informed judgements on new and emerging issues not addressed by current professional and/ or ethical codes or practices.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery30
Tutorial/Synchronous Support Activity10
Laboratory/Practical Demonstration/Workshop10
Independent Study150
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Drate Spencer & Robbins, David, (2006) Motion by Design, London: Laurence King.

Gallagher, Rebecca & Paldy, Andrea (2006) Exploring Motion Graphics (Design Exploration) New York: Delmar.

Hason, Matt & Walter, Shane Onedotzero (2007) Motion Blur 2: Multidimensional Moving Imagemakers London: Laurence King.

Krasener, Jon (2008) Motion Graphic Design: Applied History and Aesthetics, Oxford: Focal Press.

Krasner, Jon (2004) Motion Graphic Design and Fine Art Animation: Principles and Practice, Oxford: Focal Press.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardArts & Media
Assessment Results (Pass/Fail) No
Subject PanelArts & Media
ModeratorTony Grace
External ExaminerDr. Jonathan Murray
Accreditation DetailsScreenSkills
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Assessment 1: Execute the production of a motion graphics sequence using appropriate tools, methodologies and post-production techniques. (30%)
Assessment 2: Develop a brief, then design and produce a piece of Motion Graphics for the screen utilizing a range of techniques and materials. (60%)
Assessment 3: Develop a written critique of practice recording the creative process underpinning a motion graphics solution in an appropriate media type (approximately 750 words) (10%)
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Creative output/ Audiotapes/ Videotapes/ Games/ Simulationscheck markcheck mark 300

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Creative output/ Audiotapes/ Videotapes/ Games/ Simulationscheck markcheck mark 600

Component 3
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Portfolio of written work  check mark100
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
Aligned with the overall commitment to equality and diversity stated in the Programme Specifications, the module supports equality of opportunity for students from all backgrounds and with different learning needs. Using Moodle, learning materials will be presented electronically in formats that allow flexible access and manipulation of content. The module complies with University regulations and guidance on inclusive learning and teaching practice. Specialist assistive equipment, support provision and adjustment to assessment practice will be made in accordance with UWS policy and regulations. The University’s Equality, Diversity and Human Rights Policy can be accessed at the following link:

Our partners are fully committed to the principles and practice of inclusiveness and our modules are designed to be accessible to all. Where this module is delivered overseas, local equivalent support for students and appropriate legislation applies.

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.