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Session: 2022/23

Last modified: 17/03/2021 10:44:54

Title of Module: Creative Journalism Project

Code: JOUR11005 SCQF Level: 11
(Scottish Credit and Qualifications Framework)
Credit Points: 60 ECTS: 30
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Elizabeth  McLaughlin

Summary of Module

The module provides students with the opportunity to develop a significant creative journalism practice output, which will be the result of a strong industry and production focus over a concerted period of time. Students will undertake a substantial project encompassing an extended piece of professional practice/practice-led research on their own, and the production of a 5,000 word written contextualization essay. The precise nature of the project will vary with individual student interests but will usually involve a 30 minute television or radio documentary or equivalent portfolio. The project should demonstrate application of advanced standards of scholarship and research methodology, and be in line with high professional standards of theory and practice.

Under the guidance of an allocated supervisor from the programme team, students will be given the freedom to pursue their project in depth while consolidating the wide range of learning and practice to which they have already been exposed. The design and implementation of the project serves to allow students to demonstrate to examiners, to peers and to potential employers, their command of their chosen journalism practice and associated critical theory, as well as their analytical skills and an awareness of both the principles and practice of research more generally. The Masters level reflects the significant demands of post-graduate study and as such it requires a considerable amount of planning, time-management and independent study.  Projects should be pitched at a level suitable for professional broadcast.

  • Documentary – for radio and television

  • Commissioning processes

  • Critical evaluation of long-form journalism output

  • Working autonomously to deadline; project management; time management

  • Effective use of relevant recording devices and editing software

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:


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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1


Term 2


Term 3check mark

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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Design a project proposal that demonstrates a critical understanding of the principal theories, concepts and principles underpinning journalism practice and practice-led research and methodological approaches as appropriate to intended research study.

L2. Undertake a clearly defined programme of independent professional practice/practice-led research whilst managing and accounting for the practical and ethical issues which arise in the process.

L3. Implement and take responsibility for the project management of the production of a complex and high-quality creative media output using a significant range of the principal skills, techniques, practices and/or materials and a range of specialised skills, techniques, and practices which are at the forefront or informed by forefront developments associated with journalism projects.

L4. Demonstrate an awareness of the (sometimes conflicting) relationship, that exists between journalism theory and practice, through a coherent contextual review that covers and integrates the principal areas, features, boundaries, terminology and conventions of professional journalism practice.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 11.

A critical understanding of the principal theories, concepts and principles underpinning journalism practice

A critical understanding of a range of specialized theories, principles and concepts applying to journalism.

? extensive, detailed and critical knowledge and
understanding in journalism practice, much of which is at or informed by leading edge developments

Practice: Applied Knowledge and Understanding SCQF Level 11.

Use a significant range of the principal skills, techniques, practices and/or materials which are associated with creative media practice

Use a range of specialised skills, techniques, practices
and/or materials which are at the forefront or
informed by forefront developments associated with journalism.

Plan and execute a significant project of practice-led research

Demonstrate originality or creativity in the
application of knowledge, understanding and/or
practices associated with creative media projects

Practise in a wide and often unpredictable
variety of professional level contexts associated with
creative media.

Generic Cognitive skills SCQF Level 11.

Apply critical analysis, evaluation and synthesis to issues
which are at the forefront or informed by developments at
the forefront of journalism studies.

Identify, conceptualise and define new and abstract problems and issues.

Develop original and creative responses to
problems and issues relating to journalism practice.

Critically review, consolidate and extend knowledge skills practices and thinking in journalism practice.

Deal with complex issues and make informed judgements in situations in the absence of complete
or consistent data/information.

Offer professional level insights, interpretations and solutions to problems and issues.

Communication, ICT and Numeracy Skills SCQF Level 11.

? communicate, using appropriate methods,
to a range of audiences with different levels of
? communicate with peers, more senior
colleagues and specialists

? use a wide range of software to support and enhance work at this level

Autonomy, Accountability and Working with others SCQF Level 11.

Exercise substantial autonomy and initiative in professional and equivalent activities

Take responsibility for own work and/or significant
responsibility for the work of others

Take responsibility for a significant range of

Demonstrate leadership and/or initiative and make an identifiable contribution to change and development

organise and manage supervised, self-directed creative media projects to a professional level
deliver work to a given length, format, brief and deadline, properly referencing sources and ideas and making use, as appropriate, of a problem-solving approach;

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Journalism & Public Affairs
Journalism Law & Regulation
Other:Or equivalent
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery15
Tutorial/Synchronous Support Activity55
Independent Study530
600 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Conboy, M. (2012) Journalism Studies: The Basics, Routledge.

Franklin, B. (2005) Key Concepts in Journalism Studies, Sage Publications, Ltd

Rabiger, M. (2015), Directing the Documentary (6th ed.) Oxford, Focal Press.

Weynand, D. (2015) Apple Pro Training Series: Final Cut Pro X (2nd Edition), California, Peachpit Press

Spinelli, M. and Dann, L., 2019. Podcasting: The Audio Media Revolution. London: Bloomsbury.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardArts & Media
Assessment Results (Pass/Fail) No
Subject PanelArts & Media
ModeratorJames Mahon
External ExaminerDeborah Wilson-David
Accreditation DetailsBJTC
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
A 30 minute documentary or equivalent - 70%
a critical essay - 30%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Dissertation/ Project report/ Thesischeck markcheck markcheck mark 700

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Essay   check mark300
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
Aligned with the overall commitment to equality and diversity stated in the Programme Specifications, the module supports equality of opportunity for students from all backgrounds and with different learning needs. Using Moodle, learning materials will be presented electronically in formats that allow flexible access and manipulation of content. The module complies with University regulations and guidance on inclusive learning and teaching practice. Specialist assistive equipment, support provision and adjustment to assessment practice will be made in accordance with UWS policy and regulations. The University’s Equality, Diversity and Human Rights Policy can be accessed at the following link:

Our partners are fully committed to the principles and practice of inclusiveness and our modules are designed to be accessible to all. Where this module is delivered overseas, local equivalent support for students and appropriate legislation applies.

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.