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Session: 2022/23

Last modified: 18/03/2022 17:06:54

Title of Module: American TV

Code: BROA10002 SCQF Level: 10
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Daniel  Twist

Summary of Module

This module examines the historical and cultural impact of TV and digital broadcasting within modern America. Students critically analyse and evaluate the political, economic and cultural contexts which underpin much of programming output by the American TV industry; from the TV Network Era to the Post-Network Digital Era and Digital Revolution. With consideration of America’s global impact on international broadcast media and influence on wider culture and society.

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:


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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2


Term 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Research popular forms and genres of television programming in the US, giving consideration to the national, historical, political and cultural context in which they were produced and consumed.

L2. Identify and critically evaluate major theoretical debates and paradigms in relation to specific texts and genres

L3. Demonstrate a critical understanding of the American television industry within the wider international cultural context

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 10.

A critical understanding of a selection of the principal theories, concepts and principles.

A critical awareness of current issues in a subject discipline/and one or more specialisms.

An understanding of how media, cultural and creative organisations operate and are managed.

Engage critically with major thinkers, debates and intellectual paradigms within the field and put them to productive use.

Practice: Applied Knowledge and Understanding SCQF Level 10.

Use a range of the principal skills, practices and/or materials associated with a subject/discipline.

Execute a defined project of research, development or investigation and identify and implement the relevant outcome.

Generic Cognitive skills SCQF Level 10.

Critically review and consolidate knowledge, skills and practices and thinking in a subject/discipline.

Make judgements where data/information is limited or comes from a range of sources.

Communication, ICT and Numeracy Skills SCQF Level 10.

Make formal presentations about specialised topics to informed audiences.

Communicate with professional-level peers, senior colleagues and specialists.

Autonomy, Accountability and Working with others SCQF Level 10.

Exercise autonomy and initiative in professional/equivalent activities.

Exercising autonomy and initiative in assessment production, developing the capacity for independent work.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Independent inquiry-based learning is the method adopted within this Honours Degree Level 10 module. Teaching and learning will be facilitated via weekly lecture/workshops which are further complemented by visual aids, books, journals, online resources and VLE based activities.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery36
Independent Study164
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Akass, K. & McCabe, J. (2007) Quality TV: Contemporary American Television Beyond. London: IB Tauris

Edgerton, G. (2007) The Columbia History of American Television. New York: Columbia University Press

Lavery. D (1995) Full Secrets: Critical Approaches to Twin Peaks. WSU Press

Lavery. D (2002) This Thing of Ours: Investigating The Sopranos. Wallflower Press

Lotz, A. D (2009) Beyond Prime Time Programming in the Post-Network Era. London: Routledge

Lotz, A (2014) The Television Will Be Revolutionized. New York University Press

Mittel J. (2015) Complex Television: The Poetics of Contemporary Television Storytelling. NYU Press

Roman, J (2005) From Daytime to Primetime the history of American television programmes. Greenwood Press

Turnbull, Sue (2014) The TV Crime Drama. Edinburgh UP

Watson, M. A. (2008) Defining Visions: TV & the American experience in the 20th century. Maiden, MA: Blackwell Publishers

In addition, students are directed to the following academic peer reviewed journals for relevant articles and commentary on the most recent debates within the industry.
Journal of American Cultural Studies
Screen International
Critical Studies in Television
Journal articles can be researched via UWS Library.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

Where a module has Professional, Statutory or Regulatory Body requirements these will be listed here:
75% attendance

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Supplemental Information

Programme BoardArts & Media
Assessment Results (Pass/Fail) No
Subject PanelArts & Media
ModeratorChris Gilgallon
External ExaminerWilfred Darlington
Accreditation DetailsScreenSkills
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Presentation - 30%
Essay (3000 words) - 70%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Presentationcheck markcheck markcheck mark300

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Essaycheck markcheck markcheck mark700
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
Aligned with the overall commitment to equality and diversity stated in the Programme Specifications, the module supports equality of opportunity for students from all backgrounds and with different learning needs. Using Moodle, learning materials will be presented electronically in formats that allow flexible access and manipulation of content. The module complies with University regulations and guidance on inclusive learning and teaching practice. Specialist assistive equipment, support provision and adjustment to assessment practice will be made in accordance with UWS policy and regulations. The University’s Equality, Diversity and Human Rights Policy can be accessed at the following link:

Our partners are fully committed to the principles and practice of inclusiveness and our modules are designed to be accessible to all. Where this module is delivered overseas, local equivalent support for students and appropriate legislation applies.

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.