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Session: 2022/23

Last modified: 11/04/2022 10:32:24

Title of Module: Creative Business Project

Code: BUSN08032 SCQF Level: 8
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Karen  Gilmore

Summary of Module

The focus of this module is the creativity and innovation required by students to enhance their role and contribution to a modern innovative business sector. 

More and more businesses are having to be creative in how they interact both internally with their employees and externally with their suppliers and customers.  In addition, businesses are increasingly utilizing technology to help achieve their organizational goals.

With the development of new technologies, open sharing (Google), virtual environments, Augmented Reality, Cloud storage and the introduction of smartphones, tablets and handheld devices businesses, employees and consumers now access and use these technologies on a 24 hour basis, and this has changed how business practices operate.

To keep up with these developments, the 21st century business undergraduate should be able to integrate and manage this new technology into their working practices. This module goes some way towards achieving this integration.

This module will introduce the student to some of this technology, and how it can be utilized within a business sector.  The students will be encouraged to be innovative and creative in its use by means of case studies, highlighting good practice amongst existing innovative organisations.

Finally, students will will develop their employability skills by using industry-standard project management software to plan, control and monitor their activities throughout the completion of this module. 

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Use project management software in the planning, allocation and monitoring of resources

L2. Demonstrate an understanding of current and evolving technologies.

L3. Discuss the use of current and evolving technologies within a specified context.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 8.

Demonstrate a broad knowledge of the scope, defining features, and main areas of new technologies with respect to business and management.

Practice: Applied Knowledge and Understanding SCQF Level 8.

Use a range of routine skills, techniques and practices associated with software.

Generic Cognitive skills SCQF Level 8.

Undertake evaluation and synthesis of ideas concepts, information and issues which are within the common understanding of technologies and business and management.

Communication, ICT and Numeracy Skills SCQF Level 8.

Use a range of routine skills and some advanced and specialised skills associated with new technologies. Use a variety of data and electronic and library resources for research purposes.

Autonomy, Accountability and Working with others SCQF Level 8.

Exercise autonomy and initiative in some activities at a professional level. Take continuing account of own and others’ roles, responsibilities and contributions in carrying out and evaluating tasks.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Teaching and learning will take place within an environment of structured formal tuition (using traditional and modernist methods) and set independent study. Formal assessed work are used to enhance learning opportunities. Overall however, there is a deliberate attempt to expose students to the wide range of teaching, learning and assessment methods in order to assist the development of a wide range of skills within the students and to achieve the wide range of learning outcomes, thereby further developing their employability skills.

Assessment would ideally be integrated with other level 8 modules, tutorials facilitated and supported by Business School academic tutors (personal tutors). With a focus on enabling students to achieve success, this module supports other level 8 modules in the development of the 21st century graduate.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery3
Tutorial/Synchronous Support Activity0
Laboratory/Practical Demonstration/Workshop33
Asynchronous Class Activity30
Independent Study134
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Fuchs, C. (2021) Social Media: A Critical Introduction. Los Angeles: Sage

Holloman, C. (2012) The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery. United Kingdom: John Wiley and Sons.

Details of further resources, including textbooks, journals and online resources will be identified at the beginning of each delivery in the module handbook and made available via Aula.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardManagement, Organisations & People
Assessment Results (Pass/Fail) No
Subject PanelManagement, Organisations & People
ModeratorRichard Jefferies
External ExaminerI Gilhespy
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Microsoft Project File 30%. (LO1) Practical skills - assessment category
Social Media Page and Technology Presentation 50%. (LO2) Creative output - assessment category
Report 20% (LO3) Report of practical work - assessment category
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Clinical/ Fieldwork/ Practical skills assessment/ Debate/ Interview/ Viva voce/ Oralcheck mark  3012

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Creative output/ Audiotapes/ Videotapes/ Games/ Simulations check mark 5012

Component 3
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Report of practical/ field/ clinical work  check mark206
Combined Total For All Components100% 30 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity

The Equality, Diversity and Human Rights policy underpins student engagement. We aim to make UWS a fair and equal place to study an institution which addresses specific issues covering all aspects of equality, diversity and human rights. Where required module assessment will be adapted to meet student requirements.

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.