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Session: 2022/23

Last modified: 15/04/2021 16:32:50

Title of Module: Contemporary and Cultural Issues in Marketing

Code: MARK10007 SCQF Level: 10
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:James  Watt

Summary of Module

In terms of structure and delivery, the module will  consist of a variety of specialist topics delivered by a range of people, including internal UWS staff and also a selection of external guest speakers. The selected topics, including current cultural issues, may not have been covered in great depth in other marketing modules delivered to date. This may include topics such as fashion marketing, green and sustainable marketing, sports marketing, relationship marketing, etc.I

The objective of the module is to offer students topics of current and cultural interest while building upon prior study. The educational approach seeks to introduce a synthesis of activities in order to encourage participation and interaction and expand the means by which students engage and enhance both personal and group-based learning.

Students will have the opportunity to participate in interactive workshops, and to engage with fellow students and guest experts, producing both an individual report and a group presentation.

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1


Term 2check markTerm 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Reflect, evaluate and dissemintate key topics as they apply to a range of current marketing issues

L2. Critically assess current applied marketing practices in respect of a specific business environment

L3. Evaluate and disseminate therotical developments in respect of contemporary marketing in a specific business environment

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 10.

Applying knowledge of specialist and contemporary aspects of marketing

Producing a critical understanding of marketing theories presented in academic publications

Practice: Applied Knowledge and Understanding SCQF Level 10.

Applying knowledge gained from internal and external speakers to disseminate to other students

Applying knowledge gained from personal research and disseminating this to other students via oral presentation

Generic Cognitive skills SCQF Level 10.

Providing solutions to specific problems being experienced in the field of marketing

Making judgements and evaluations from sources where information is incomplete or unclear

Demonstrating originality in the dissemination of information gathered during study

Communication, ICT and Numeracy Skills SCQF Level 10.

Engaging in formal and informal discussions and debates with internal and external presenters

Making formal presentations to staff and peers

Using a range of online facitlities to ehnance personal research, learning and presentation

Autonomy, Accountability and Working with others SCQF Level 10.

Working effectively as a part of a team to develop learning resources for other students

Taking responsibility for individual actions within a team

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Contemporary Consumer Behaviour
Marketing Communications Mix
Digital Project
Other:Or an equivalent first level module in Marketing (level 7) plus an equivalent level 8 Communications module
Co-requisitesModule Code:
Module Title:
Brands and Branding
Marketing Strategy Theory (MST)

* Indicates that module descriptor is not published.

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Learning and Teaching
The teaching for this module be will be delivered by a number of internal and external guest speakers. Students will be given the opportunity to prepare in advance for classes to enable participation in complementary interactive workshops. As an integral element of the module, the students will also prepare and deliver (marked) group presentations based on analysis of contemporary/cultural topics.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Laboratory/Practical Demonstration/Workshop24
Tutorial/Synchronous Support Activity12
Asynchronous Class Activity72
Independent Study92
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Due to the diversity of the syllabus and contemporary nature of the module, no besposke core text is recommened for purchase. Details of further resources, including textbooks, journals and online resources will be identified at the beginning of each delivery in the module handbook and made available via Moodle

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorPravin Balaraman
External ExaminerS Forbes
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Presentationcheck mark  300

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Portfolio of written work check markcheck mark700
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School. The module has been designed to reflect increases in the diversity of the student body and in this respect, the approach is ‘learner centred’. Staff are expected to work alongside students and learning support staff to personalise the delivery of the module. This module offers students the opportunity to celebrate difference in personal, academic and employability skills. Through problem based activities, students are encouraged to explore and share diverse experience of learning and skills development.

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.