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Session: 2022/23

Last modified: 27/05/2021 09:22:24

Title of Module: Business Creativity

Code: BUSN11075 SCQF Level: 11
(Scottish Credit and Qualifications Framework)
Credit Points: 10 ECTS: 5
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Nicholas   Telford

Summary of Module

This module is designed to enable the student to explore the role of creativity, both as an individual skill and within the organisational context. As well as developing knowledge and understanding of the importance of creativity in the organisational process, the module introduces students to a number of creativity tools and practical techniques to enhance individual and group creativity which can be applied in a number of business settings.

Using examples from the business environment, the module will introduce the students to approaches adopted and develop their ability to think creatively in problem solving and innovation relevant to product and business development.

The class is highly practical, offering a range of opportunities for students to apply the skills and techniques learned in a range of business situations.   Using current live examples, students will undertake a variety of practical exercises which enable them to develop and practice the skills developed within class and present their solutions to the relevant organisations.

A reflective log, which students will present as part of the assessment process will critically evaluate their personal development of the skills and techniques learned.

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:




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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2check markTerm 3check mark

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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Demonstrate a critical understanding of the role of creativity in business and its function in determining business success

L2. Critically evaluate approaches to innovation and problem solving in a business context

L3. Develop original and creative responses to identified business problems

L4. Demonstrate practical knowledge and experience in identifying and applying creativity and problem solving techniques

L5. Critically reflect on own development in identifying and applying a range of creativity and problem solving techniques in a range of business situations

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 11.

Demonstrating a critical integrated understanding of creativity and problem solving in business

Understanding the role and importance of creativity for business success

Demonstrating an in-depth knowledge and understanding of
creativity and problem solving and how this contributes to business development and growth at the national and global level

Practice: Applied Knowledge and Understanding SCQF Level 11.

Using a range of specialist skills, techniques and practices
associated with creativity and problem solving in a business

Applying relevant knowledge and understanding to a range of
complex situations

Applying a range of skills, knowledge and understanding of
creativity and problem solving to key issues in the changing
global marketplace

Identify, conceptualise, define and make informed judgements on
problems and issues often in the absence of pertinent information

Developing personal capabilities in creativity and problem solving,

Generic Cognitive skills SCQF Level 11.

Developing original and creative responses to the analysis,
evaluation and synthesis of data and other material

Analysing new and abstract problems and issues related to the
business environment

Analysing complex business situations, often limited information

Diagnosing complex organisational problems generating potential approaches to dealing with these.

Communication, ICT and Numeracy Skills SCQF Level 11.

Using a range of advanced skills including academic writing and
referencing skills, analysis and interpretation of complex
information and the use of appropriate ICT skills to aid dissemination of information.

Communicating fluently and engaging in discourse with tutors and
fellow students and external stakeholders e.g. business
representatives, etc to convey complex ideas and concepts.

Effectively use communication and team skills through
presentations, role play and group exercises

Autonomy, Accountability and Working with others SCQF Level 11.

Exercising substantial autonomy and initiative in professional and
equivalent activities

Becoming self-directed by taking responsibility for own study and
using own initiative

Develop time management skills to schedule and manage own and others activities

Using initiative to cooperate and share learning with fellow

Working and leading teams, taking responsibility for own and
others work.
Reflecting on personal development and identification of development needs.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
The class will be interactive combining the development of knowledge and understanding with opportunities to practice skills and reflect on personal creativity. Students will work within groups to develop solutions to identified business problems and present their findings to relevant external guests from the business community.

The module will also place considerable emphasis on the development of personal skills and attributes necessary to identify and apply creativity and problem solving techniques.

Lecture/Core Content Delivery includes 16 hours allocated for summative assessments

For students undertaking this module by distance learning. Subject matter will delivered on-line with the support of the module tutor. Activities related to the topic will be presented and e-activities will be utilized, such as video exercises, case study work, synchronous and a-synchronous discussion groups.

E- learning student learning hours
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:

E- Learning – 30 hours
Self directed study – 42 hours
Reflective log – 4 hours
Group tasks and Assessment – 24 hours
100 hours Total
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery6
Tutorial/Synchronous Support Activity12
Independent Study82
100 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Osterwalder, A. and Pignuer Y. (2010) Business Model Generation. New Jersey: Wiley.

Kaplan and Warren (2013) Patterns of Entrepreneurship Management, Fourth Edition, Hoboken, Wiley

Henry, J. (2013) Creative Management and Development, Third Edition, Sage.

Bygrave and Zacharakis (2011)Entrepreneurship, Second Edition, Hoboken, Wiley

Stamm, B. (2008) Managing Innovation, Design and Creativity, Second Edition, Wiley.

Bessant, J. and Tidd, J. (2011) Innovation and Creativity. Wiley Publishing. Chichester

Lumsdaine, E., and Binks, M., (2007) Entrepreneurship from Creativity to Innovation. Trafford Publishing. Oxford.

De Bono, E (2009) Lateral Thinking: A Textbook of Creativity, Penguin.

De Bono, E (2009) Six Thinking Hats, Penguin.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorDina Nziku
External ExaminerDr Isla Kapasi
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Individual Assignment(40%)
Presentation (60%)
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Learning Outcome (5) Weighting (%) of Assessment ElementTimetabled Contact Hours
Essaycheck markcheck markcheck mark  400

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Learning Outcome (5) Weighting (%) of Assessment ElementTimetabled Contact Hours
Presentationcheck markcheck mark check markcheck mark600
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
This module is appropriate for all students irrespective of ethnic status, disability, age, gender, religious and sexual orientation. Facilities and resources for special needs students through University provision are available and flexible to students’ needs.
UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.