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Session: 2022/23

Last modified: 20/04/2021 12:11:29

Title of Module: Broadcasting: Concepts & Contexts

Code: BROA07006 SCQF Level: 7
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Kate  Cotter

Summary of Module

This module aims to provide an introduction to the development and different forms of programming within the UK broadcasting industry. The analysis and application of key theoretical paradigms, codes and conventions which govern specific genres will be considered within the cultural, political and historical context of broadcast output. Concepts pertaining to issues of ideology, representation, television aesthetics, public service broadcasting and the advent of digital/multi-platform delivery will also be examined within the framework of the production process, audience reception and global impact. Consideration will be given to the following:

  • Key historical developments within a UK context
  • Contemporary debates on public service broadcasting
  • Audiences and contemporary patterns of consumption
  • Globalization and impact of multi-platform delivery on processes of production
  • Genre and hybridity
  • Mediated representation

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:


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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2


Term 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Demonstrate knowledge and understanding of the development of specific programming forms within the UK broadcasting industry

L2. Explain and demonstrate understanding of key concepts and theoretical approaches to broadcasting

L3. Analyse and evaluate broadcast texts within a cultural, political and historical context

L4. Demonstrate knowledge of the contemporary multi-platform approaches to broadcasting and audiences

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 7.

Demonstrate and/or work with:
a broad knowledge of the subject/discipline in general

knowledge that is embedded in the main theories, concepts and principles

an awareness of the evolving/changing nature of knowledge and understanding
3.1.5 an understanding of particular media forms and genres and the way in which they organise understandings, meanings and affects

Practice: Applied Knowledge and Understanding SCQF Level 7.

use some of the basic and routine professional skills, techniques and practices and or materials associated with a subject/discipline

engage critically with major thinkers, debates and intellectual paradigms within the field and put them to productive use

understand forms of communication, media and culture as they have emerged historically and appreciate the processes through which they have come into being, with reference to social, cultural and technological change

Generic Cognitive skills SCQF Level 7.

present and evaluate arguments, information and ideas which are routine to the subject/discipline

analyse closely, interpret, and show the exercise of critical judgement in the understanding and, as appropriate, evaluation of these forms of broadcast output

Communication, ICT and Numeracy Skills SCQF Level 7.

convey complex ideas in well-structured and coherent form

carry out various forms of research for essays, projects, creative productions or dissertations involving sustained independent enquiry

evaluate and draw upon the range of sources and the conceptual frameworks appropriate to research in the chosen area

gather, organise or deploy ideas and information in order to formulate arguments cogently, and express them effectively in written, oral or other forms

retrieve and generate information, and evaluate sources, in carrying out independent research

deliver work to a given length, format, brief and deadline, properly referencing sources and ideas and making use, as appropriate, of a problem-solving approach

Autonomy, Accountability and Working with others SCQF Level 7.

exercise some initiative and independence in carrying out defined activities at a professional level

study independently, manage and organise own workloads and meet project deadlines

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery36
Tutorial/Synchronous Support Activity18
Personal Development Plan12
Asynchronous Class Activity50
Independent Study84
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Aldridge M. (2012) The Birth of British Television: London: Routledge

Bignell J. (2013) An Introduction to Television Studies (3rd ed.), London: Routledge

Kackman, M. (2011) Flow TV: television in the age of media convergence, London: Routledge

O’Donnell, V (2013) Television Criticism. London: Sage

Rudin R. (2011) Broadcasting in the 21st century, Basingstoke: Palgrave MacMillan

Digital Resources
Critical Studies in Television
Historical Journal of Film, Radio and Television
Media Culture and Society

Harrison, P.(2020) The Age of Static, How TV Explains Modern Britain, UK: Melville House

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardArts & Media
Assessment Results (Pass/Fail) No
Subject PanelArts & Media
ModeratorRachael Stark
External ExaminerTBC
Accreditation DetailsSkillset
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Written assignment:essay - 50%
Case Study - 50%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Essay check markcheck markcheck mark500

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Case studycheck mark   500
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
Aligned with the overall commitment to equality and diversity stated in the Programme Specifications, the module supports equality of opportunity for students from all backgrounds and with different learning needs. Using Moodle, learning materials will be presented electronically in formats that allow flexible access and manipulation of content. The module complies with University regulations and guidance on inclusive learning and teaching practice. Specialist assistive equipment, support provision and adjustment to assessment practice will be made in accordance with UWS policy and regulations. The University’s Equality, Diversity and Human Rights Policy can be accessed at the following link:

Our partners are fully committed to the principles and practice of inclusiveness and our modules are designed to be accessible to all. Where this module is delivered overseas, local equivalent support for students and appropriate legislation applies.

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.