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Session: 2022/23

Last modified: 26/04/2021 16:02:46

Title of Module: Innovation, Entrepreneurship and the Market

Code: BUSN11081 SCQF Level: 11
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Nicholas  Telford

Summary of Module

This module considers how creativity and innovation lead to sustainable business. Students will develop an appreciation of the culture, behaviour structures, systems, procedures and policies that develop and sustain innovation in both the context of  corporate entrepreneruship and new ventures.

The module will explore the history and conceptualisation of creativity and innovation with an emphasis on the role of knowledge, strategy and the potential future development of entrepreneurship using evidence from the current theory and practice.  Entrepreneurship and the mechanisms of value creation in past, present and future societal contexts will be examined and assessed.

Students will become familiar with the concepts, models and processes that will enable them to understand how value is created, sustained and understood in not only the for-profit context but also in the the neoliberal form of social value. There is an expectation that students will work in groups during class sessions but ulitmately produce works of creative, original and individual research in order to address the learning outcomes.

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:




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Term(s) for Module Delivery
(Provided viable student numbers permit).
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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Critically evaluate the development of creativity and innovation and its impact on sustainable organisations

L2. Develop extensive and critical knowledge of the criteria for creating an innovative organisation

L3. Critically review the structures needed to create an organisational environment that facilitates creative work practices in order to enhance business effectiveness

L4. Develop an in-depth knowledge of the contribution of other business functions in enhancing organisational innovation and creativity

L5. Develop rigorous yet creative and original research skills that can inform future business practice

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 11.

Knowledge and understanding of creativity, innovation, entrepreneurship, and their impact on corporate culture and organisation

A broad and integrated knowledge of the main areas of business functions and their impact on an organisation’s creativity, innovation and entrepreneurial capacity

A critical understanding of innovation and entrepreneurship. Students should be able to demonstrate a critical understanding of the principal theories and concepts and be critically aware of current issues within these subject areas

Extensive and critical knowledge of how to structure a company for business creativity and innovation

Practice: Applied Knowledge and Understanding SCQF Level 11.

Develop skills in managing others in a way that enhances a creativity, innovation and entrepreneurial initiatives

Appreciate different business models and their impact on creativity, innovation and entrepreneurship

Appreciate the value of these concepts and applications in terms of effectiveness in the marketplace

Generic Cognitive skills SCQF Level 11.

Applying critical analysis and evaluation to organisational culture and its implications for business effectiveness

Identifying, abstracting, and responding creatively to theoretical and practical issues in the workplace

Critically reviewing and extending knowledge; and making informed judgements when information is inconsistent or incomplete

Communication, ICT and Numeracy Skills SCQF Level 11.

Develop academic writing and analytical skills

Communicating effectively to a range of audiences, including peers and tutors

Using a wide range of software packages to support and enhance learning

Autonomy, Accountability and Working with others SCQF Level 11.

Exercising substantial autonomy and initiative in studies

Taking responsibility for own work and group work in class discussions and exercises

Use initiative to cooperate and share learning with fellow students and, where appropriate, make a positive contribution to group work.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery12
Tutorial/Synchronous Support Activity24
Asynchronous Class Activity12
Independent Study152
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Bessant, J. and Tidd, J. (2011) Innovation and Entrepreneurship, 2nd Ed. Chichester: Wiley

Additional Recommended Reading:

Davila, T., Epstein M. and Shelton R. (2012) Making Innovation Work: How to manage it, measure it, and Profit from it, Updated Version, Upper Saddle River, New Jersey: Pearson Education

De Bono, E. (2009) Think! Before it’s Too late, London: Blackwell

Tidd, J. and Bessant, J. (2009) Managing innovation: Integrating technological, market and organizational change, 4th edition, Chichester: Wiley

Von Stamm, B. (2008) Managing Innovation, Design & Creativity, Chichester: Wiley

Dawson, P, and Andriopoulos, C, (2008), Managing Change, Creativity and Innovation, London: Sage

Students will have access to UWS library facilities so that core texts will be supplemented by case studies, academic journal articles and bespoke on-line resources.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorKatie Mcquade
External ExaminerDr Isla Kapasi
Accreditation DetailsN/A
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Mid term e-examination: 20%
Individual research essay: 80%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Learning Outcome (5) Weighting (%) of Assessment ElementTimetabled Contact Hours
Seen open bookcheck markcheck markcheck markcheck mark 200

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Learning Outcome (5) Weighting (%) of Assessment ElementTimetabled Contact Hours
Essaycheck markcheck markcheck markcheck markcheck mark800
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
This module is appropriate for all students irrespective of ethnic status, disability, age, gender, religious and sexual orientation. The University provides facilities and resources for all students through the Enabling Support Team.
UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.