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Session: 2022/23

Last modified: 30/03/2021 17:03:39

Title of Module: Tourism and Events Service Learning

Code: TOUR09022 SCQF Level: 9
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Heather  Anderson

Summary of Module

This module provides the opportunity for students to engage with a practical project that is relevant to Events and/or Tourism Service Learning. Learning through Tourism and Events operations takes place in a range of tourism and events service projects. There may be some students who undertake to use interview or survey methods to gather information, these would be subject to the University Ethical Approval processes. The numbers of students taking this module may be limited. This is achieved through an application and selection process designed to ensure effective matching of student learning goals with project requirements in events and tourism. Students will engage with the project supervisor on average for 30 minutes per student per week over Term 1 and Term 2. Most of the learning will be independent study. The students will be expected to reflect on their own and organisational learning.

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2check markTerm 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Develop a service learning plan to ensure development of personal skills and operational expertise.

L2. Analyse and evaluate practices in events and tourism service operations by the application of academic learning.

L3. Create a reflective analysis of specific events management and tourism service learning.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 9.

Demonstrate a broad knowledge of the scope, main areas and boundaries of service learning
Exhibit an understanding of service learning within the context of tourism and events operations
Develop a critical understanding of the practical issues in a number of specific tourism and events services

Practice: Applied Knowledge and Understanding SCQF Level 9.

Demonstrate an understanding of the link between theory and applied settings
Examine a range of practices in tourism and events service operations.
Investigate practical applications of theoretical frameworks in a workplace environment

Generic Cognitive skills SCQF Level 9.

Identify and analyse routine service problems and issues
Draw on a range of sources to help identify solutions to tourism and events service challenges

Communication, ICT and Numeracy Skills SCQF Level 9.

Apply a range of communications methods and information technology in support of tourism and events service operations

Autonomy, Accountability and Working with others SCQF Level 9.

Exercise autonomy and initiative in a working environment and in module study activities in relation to tourism and events service.
Work both individually and in groups in practical activities

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
(6 contact hours per term, per student)
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Independent Study188
Tutorial/Synchronous Support Activity12
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

A range of tailored materials will be developed for the Moodle site and will include a variety of articles on reflective learning, service learning and specific tourism and event operations. In addition the students will be expected to gather their own resources throughout the module.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

Where a module has Professional, Statutory or Regulatory Body requirements these will be listed here:
Attending scheduled class and individual meetings, engaging with module processes, providing evidence of project progress, effective communication with the module tutor and external partners as required.

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorSandro Carnicelli
External ExaminerClare Carruthers
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Tourism and Events Service Learning Plan 20%
Progress Report 20%
Project Report and Reflective Analysis Report 60%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Report of practical/ field/ clinical workcheck mark  204

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Report of practical/ field/ clinical work check mark 204

Component 3
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Report of practical/ field/ clinical work  check mark6030
Combined Total For All Components100% 38 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
In order for the student to complete this module an element of practical, physical work may be undertaken and there is a selection process involved in ascertaining the best match for student's ability and the operational requirements of the service environment.
UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.