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Session: 2022/23
Last modified: 10/01/2022 11:34:17
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Title of Module: Marketing, Events and Tourism Dissertation |
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Code: MARK11024 |
SCQF Level: 11
(Scottish Credit and Qualifications Framework) |
Credit Points: 60 |
ECTS: 30
(European Credit Transfer Scheme) |
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| School: | School of Business & Creative Industries |
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| Module Co-ordinator: | Xiuli
Guo |
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| Summary of Module |
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This module aims to provide students with an opportunity to undertake a sustained, rigorous and independent investigation of a topic relevant to the fields of marketing, events and/or tourism. The dissertation should consist of original work. It should be informed by the theoretical and practical knowledge and expertise which the participant has developed through other modules. It should focus on a theme, topic or problem which is relevant to the interests of the student and the subject of their degree.
The resulting dissertation should not only present and interpret research findings but also critically evaluate the research design and methodology employed, and identify the outcomes of the research in terms of possible developments and changes.
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| Module Delivery Method |
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| Face-To-Face | Blended | Fully Online | HybridC | HybridO | Work-based Learning |
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Face-To-Face
Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.
Blended
A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations
Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.
HybridC
Online with mandatory face-to-face learning on Campus
HybridO
Online with optional face-to-face learning on Campus
Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.
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| Term(s) for Module Delivery |
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(Provided viable student numbers permit).
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| Term 1 | | Term 2 | | Term 3 | |
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| Learning Outcomes: (maximum of 5 statements) |
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On successful completion of this module the student will be able to:
L1.
Evidence competence related to issues pertinent to the production of a masters dissertation
L2.
Demonstrate the ability to undertake a critical literature review
L3.
Exhibit an advanced level of understanding of the application of research philosophy
L4.
Show competence in the selection and use and analysis of data
L5.
Plan and produce a substantial piece of advanced independent work related to the theories, concepts and practical issues addressed in the taught course modules: |
| Employability Skills and Personal Development Planning (PDP) Skills |
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| SCQF Headings |
During completion of this module, there will be an opportunity to achieve
core skills in:
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| Knowledge and Understanding (K and U) |
SCQF Level 11.
Review the theoretical perspectives on a selected topic related to marketing, events and/or tourism.
Demonstrate knowledge and understanding of this topic.
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| Practice: Applied Knowledge and Understanding |
SCQF Level 11.
Evaluate challenges and opportunities in the selected project topic.
Retrieving, interpreting and manipulating primary and secondary information from a variety of sources including electronic sources
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| Generic Cognitive skills |
SCQF Level 11.
Reflect critically on the selected topic relevant to marketing, events and/or tourism and within differing organizational contexts.
Giving in-depth reasoned analysis within a chosen organizational scenario, identifying challenges and ways of addressing this.
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| Communication, ICT and Numeracy Skills |
SCQF Level 11.
Communicating effectively and appropriately in speech and writing
Interpreting complex secondary materials
Making effective use of information retrieval systems and use information technology applications.
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| Autonomy, Accountability and Working with others |
SCQF Level 11.
Working effectively with others in order to secure data and insights into the selected business and management topic. In addition, the student will work on own for larger periods setting personal goals and targets. |
| Pre-requisites: |
Before undertaking this module the student should have
undertaken the following:
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Module Code:
| Module Title:
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| Other: | |
| Co-requisites | Module Code:
| Module Title:
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* Indicates that module descriptor is not published.
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| Learning and Teaching |
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| This module is primarily completed via independent study, supported by regular supervision meetings with an academic advisor. |
Learning Activities
During completion of this module, the learning activities undertaken to
achieve the module learning outcomes are stated below:
| Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities) |
| Tutorial/Synchronous Support Activity | 20 |
| Independent Study | 580 |
| 600
Hours Total
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**Indicative Resources: (eg. Core text, journals, internet
access)
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The following materials form essential underpinning for the module content
and ultimately for the learning outcomes:
Saunders, M.N.K., Lewis, P. and Thornhill, A. (2019) Research methods for business students. 8th Edn. Harlow: Pearson Education.
Details of further resources, including textbooks, journals and online resources will be identified at the beginning of each delivery in the Module Handbook and on the VLE.
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(**N.B. Although reading lists should include current publications,
students are advised (particularly for material marked with an asterisk*) to
wait until the start of session for confirmation of the most up-to-date
material)
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| Engagement Requirements |
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In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure |
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Supplemental Information
| Programme Board | Marketing, Innovation, Tourism & Events |
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| Assessment Results (Pass/Fail) |
No
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| Subject Panel | Marketing, Innovation, Tourism & Events |
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| Moderator | Briony Sharp |
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| External Examiner | Diane Morrad |
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| Accreditation Details | N/A |
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| Version Number | 1.06 |
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| Assessment: (also refer to Assessment Outcomes Grids below) |
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| Dissertation - 100% |
(N.B. (i) Assessment Outcomes Grids for the module
(one for each component) can be found below which clearly demonstrate how the learning outcomes of the module
will be assessed.
(ii) An indicative schedule listing approximate times
within the academic calendar when assessment is likely to feature will be
provided within the Student Handbook.)
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Assessment Outcome Grids (Footnote A.)
Footnotes
A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above
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Note(s):
- More than one assessment method can be used to assess individual learning outcomes.
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Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.
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| Equality and Diversity |
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UWS is committed to advancing and promoting equality and diversity in all of its activities and aims to establish an inclusive culture free from discrimination and based upon the values of fairness, dignity and respect.
UWS Equality and Diversity Policy |
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(N.B. Every effort
will be made by the University to accommodate any equality and diversity issues
brought to the attention of the School)
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