Page Navigation

Module Descriptors

This page displays the selected Module Descriptor.

Printer friendly version Printer friendly version

Session: 2022/23

Last modified: 23/04/2021 14:37:02

Title of Module: Event Strategy and Policy

Code: TOUR10013 SCQF Level: 10
(Scottish Credit and Qualifications Framework)
Credit Points: 30 ECTS: 15
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Briony  Sharp

Summary of Module

This module examines the political and strategic environment in which the events industry exists. Students will be asked to consider the growing importance of events to national and civic development and the legacy of event led regeneration strategies.

Students will explore the role of events in destination branding and give consideration to how such strategies are employed across the globe.

Students will be expected to develop a full understanding of the role of stakeholders in event led development strategies and to consider how sustainable event strategies are managed.

  • Gain critical understanding of the historic rationale for the development of contemporary event policy/strategy

  • Acquire critical understanding of the impacts of events on contemporary event policies

  • Develop critical understanding of the legacies of events policies and strategy

  • Develop critical understanding of global applications of event policy and strategy formations

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
check mark

Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
check mark







Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2


Term 3


[Top of Page]

Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Critically examine the historic rationale underpinning the development of contemporary event policy and strategy.

L2. Critically discuss the impacts of contemporary event policies and strategy.

L3. Critically discuss the legacies of event policies and strategy

L4. Demonstrate a critical appreciation of global applications of event policy and strategy formations.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 10.

Demonstrate a critical understanding of the principal theories, concepts and principles in relation to event impacts and legacies.

Develop a critical understanding of the stakeholders and strategic frameworks influencing the events sector.

Demonstrate a critical understanding of the role of events in destination development.

Practice: Applied Knowledge and Understanding SCQF Level 10.

Identify and critically review the application a selection of principal strategies related to event led development.

Critically examine related event legacy issues in past and upcoming events.

Investigate event legacy and development policies of several event related organisations.

Generic Cognitive skills SCQF Level 10.

Critically identify, define, conceptualise and analyse complex/professional problems and issues in relation to event led development strategy.

Critically review and consolidate knowledge, skills, practices and thinking in relation to event led development strategies.

Communication, ICT and Numeracy Skills SCQF Level 10.

Present or convey, formally and informally, information about specialised topics to informed audiences.

Communicate with peers, senior colleagues and specialists on a professional level.

Use a range of ICT applications to support and enhance work

Autonomy, Accountability and Working with others SCQF Level 10.

Exercise autonomy and initiative in class and module study activities in so far as they relate to event impact/legacy analysis.

Work both individually and in groups in practical tutorial based activities

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

[Top of Page]

Learning and Teaching
Students are introduced to the core concepts via lectures which examine a range of international events to contextualise theories and ideas in practical settings.

Student led tutorials enable learners to take responsibility for deepening their own learning with actives centred around appropriate directed reading.
Students will be able to further develop their understanding via interactive case studies on the Moodle VLE and engagement with practitioners through the annual USEC conference and/or guest speakers.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery12
Tutorial/Synchronous Support Activity24
Asynchronous Class Activity84
Independent Study180
300 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Foley, M., McGillivray, D. and McPherson, G. (2012) Event Policy: From a Theory to Strategy, London: Routledge

Richards, G. and Palmer, R. (2011) Eventful Cities, Oxford: Butterworth-Heinemann

Smith, A (2013) Events and Urban Regeneration, London: Routledge

Details of further resources, including textbooks, journals and online resources will be identified at the beginning of each delivery in the module handbook and made available via Moodle.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

[Top of Page]

Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorSandro Carnicelli
External ExaminerChantal Dickson
Accreditation Details
Version Number


[Top of Page]

Assessment: (also refer to Assessment Outcomes Grids below)
Assessment 1: Online Presentation (Group/pairs) Worth 20% of the final mark
Assessment 2: Written Assessment worth 80% of the final mark
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Presentationcheck mark   200

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Case study check markcheck markcheck mark800
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

[Top of Page]

  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
he Equality, Diversity and Human Rights policy underpins student engagement. We aim to make UWS a fair and equal place to study an institution which addresses specific issues covering all aspects of equality, diversity and human rights. Where required module assessment will be adapted to meet student requirements.

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.