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Session: 2022/23

Last modified: 14/04/2021 15:41:34

Title of Module: Honours Dissertation (MET)

Code: MARK10013 SCQF Level: 10
(Scottish Credit and Qualifications Framework)
Credit Points: 40 ECTS: 20
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Jacqui  Greener

Summary of Module

The Dissertation (MET) module is where students plan, conduct and write up an independent piece of research on a topic relevant to their degree title in the Business School.

A number of practical workshops are included as part of the learning experience for this module, but the emphasis is on students’ self-directed learning/independent working (in conjunction with an assigned academic supervisor) in order to satisfy the module’s Learning Outcomes.

  • The Dissertation (MET) module is where students plan, conduct and write up an independent piece of research on a topic relevant to their degree title in the School of Business & Creative Industries

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2check markTerm 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Demonstrate research problem identification and devise a programme of research appropriate to the student’s degree programme and area of interest.

L2. Conduct an academic literature review in relation to the selected topic area and present in an appropriately critical manner.

L3. Gather data using the previously identified research methods, and adopt a critical approach to analysing and reporting the data.

L4. Communicate and present academic research-related material/results in a coherent manner, using both a logical structure and a sustained and critical discussion/argument.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 10.

Developing specialist knowledge and understanding

Demonstrate knowledge and understanding of the relationship between the theory and practice relevant to the chosen topic area

Practice: Applied Knowledge and Understanding SCQF Level 10.

Applying research skills

Plan, conduct and write up a significant research project.

Retrieve, interpret and critically analyse secondary information from a variety of sources including electronic sources.

Apply a range of appropriate research tools and techniques to the inquiry.

Critically evaluate research findings.

Generic Cognitive skills SCQF Level 10.

Researching, analyzing, evaluating and problem solving.

Analyse, evaluate and synthesise data relevant to the research project.

Communication, ICT and Numeracy Skills SCQF Level 10.

Writing skills and ICT and numeracy skills dependent on the topic being researched.

Communicate effectively through an extended piece of writing

Make effective use of information retrieval systems to gather data.
Use software applications (where appropriate) to conduct data collection and analysis and to present documents in an appropriate manner and format.

Autonomy, Accountability and Working with others SCQF Level 10.

Work independently on an extended project and take responsibility for own work

Build an effective and supportive research relationship with the dissertation supervisor

Deal with ethical issues in research

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Researching Marketing, Tourism and Events
Other:or equivalent
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
As the Dissertation (MET) is an independent piece of research, the student is responsible for planning, directing and executing their own work in discussion with their supervisor.

In order to support students’ development and progress, workshops will be offered at appropriate points in the Dissertation (MET) calendar and students will be expected to meet regularly with their supervisor
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery10
Tutorial/Synchronous Support Activity24
Independent Study366
400 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Creswell, J.W. (2013) Research design: Qualitative, quantitative, and mixed methods approaches. 4th edn. Thousand Oaks: SAGE Publications: SAGE Publications.

Greetham, B. (2014) How to write your undergraduate Dissertation. Basingstoke, United Kingdom: Palgrave Macmillan.

Lomas, R. (2011) Mastering your business dissertation: How to conceive, research, and write a good business dissertation. London, United Kingdom: Taylor & Francis.

Saunders, M.N.K., Lewis, P. and Thornhill, A. (2015) Research methods for business students. Harlow, United Kingdom: Pearson Education.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorValerie Will
External ExaminerChantal Dickson and J White
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Individual Dissertation 100%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Dissertation/ Project report/ Thesischeck markcheck markcheck markcheck mark10030
Combined Total For All Components100% 30 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
The Equality, Diversity and Human Rights policy underpins student engagement. We aim to make UWS a fair and equal place to study an institution which addresses specific issues covering all aspects of equality, diversity and human rights. Where required module assessment will be adapted to meet student requirements.

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.