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Session: 2022/23

Last modified: 21/04/2022 16:58:59

Title of Module: Strategy and Strategists

Code: BUSN09057 SCQF Level: 9
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:James  B  Johnston

Summary of Module

This module explores strategic management and strategists in organisations. The module introduces the core concepts of strategic management so that students are able to fully understand the process and content of strategic management. The topics covered range across a number of areas and will include analysis selected from the following topics. The role and tasks of top management, the nature of strategic management, strategic change and decisions. Business policy, organizational analysis, competitive position, SWOT analysis, value chain analysis, comparative analysis, resource led strategy examining the role of people, technology and information management on resource based strategy. Social and political influence, organizational objectives, power. Strategic choice, generic strategies, strategy development, techniques and approaches to strategy evaluation. Strategy implementation, planning and resource allocation. Role of organization structure, people, systems and culture. Managing strategic change.The module will enable students to analyse the business environment and suggest how organisations might manage the strategy process. This includes structure, processes, systems and culture needed to be successful. Students will develop an appreciation of the global challenges facing organisations. Students will develop knowledge of the strategic options open to organisations and this will include strategic alliances, mergers and acquisitions.

The knowledge will be grounded in a 'critical' approach to learning and teaching that is valued as graduate level attributes appropriate for graduate employment and further study.

  • The learning materials for the lectures, tutorials and self directed study will draw on the materials from an internationally best selling textbook with a global focus, recent research from professional management organisations and MOOC materials from different countries

  • The students are assessed group interactive vivas and individual management reports and is designed to reinforce the skills needed to feel confident in arguing a strategic position based on well researched evidence and their ability to practically apply taught theory.

  • The emphasis in the tutorials is on participation encouraged by the use of critical thinking, case studies and presentations.

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2check markTerm 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Explain the principles of strategic management and how strategists apply them to organisations

L2. Apply strategic concepts to analyse environment of organisations

L3. Critically evaluate strategic options with detailed defense of recommendations

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 9.

Understand the principles of Strategic management and the reality of strategists

Practice: Applied Knowledge and Understanding SCQF Level 9.

Identify necessary concepts and practices and apply them appropriately in reports and vivas

Generic Cognitive skills SCQF Level 9.

Critically analyse strategic issues, problems and behaviours

Communication, ICT and Numeracy Skills SCQF Level 9.

Communicate effectively to a target audience using both speech and writing
Interpret, use and evaluate complex data, ideas and concepts

Autonomy, Accountability and Working with others SCQF Level 9.

Take responsibility for own work and the work of others within a group / team environment

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery24
Tutorial/Synchronous Support Activity12
Independent Study164
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Strategic Management 9th Edition Richard Lynch (2021) Sage Publishing

Open Learn MOOC course on Critical Reflection from Open University

The latest media including blogs, social media, books and journal material will be provided via the VLE and UWS Library

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardManagement, Organisations & People
Assessment Results (Pass/Fail) No
Subject PanelManagement, Organisations & People
ModeratorRichard Jeffries
External ExaminerSteve Gibbs
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Group Interactive Vivas
Individual Management Reports
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Clinical/ Fieldwork/ Practical skills assessment/ Debate/ Interview/ Viva voce/ Oralcheck markcheck markcheck mark3512

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Dissertation/ Project report/ Thesischeck markcheck markcheck mark6524
Combined Total For All Components100% 36 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.