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Session: 2022/23

Last modified: 30/03/2021 16:11:39

Title of Module: Managing People in Events and Tourism

Code: TOUR09029 SCQF Level: 9
(Scottish Credit and Qualifications Framework)
Credit Points: 10 ECTS: 5
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Briony  Sharp

Summary of Module

The event and tourism working environment: Analysis of the people factor in service, product and project development and evaluation of operational needs regarding human resources in Events and Tourism. Events and Tourism service culture - work patterns in Events and Tourism services. Resource utilisation : Job analysis and design, recruitment and selection, communication and motivation for customer and skills development, deployment of personnel, mentoring, assessing performance.Contractor and supplier relationships and management.

Volunteer management: Recruitment and selection, mentoring, training, assessing performance. Management of the operational team. Managing volunteers and hourly paid staff, the particular needs of service operations staff. Management of operational teams – leadership, communication and motivation and customer interaction. Team building, recognition and rewards, empowerment.

  • Human resource planning and management in events and tourism

  • Volunteer recruitment, management and training in events and tourism

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1


Term 2check markTerm 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Critically appraise volunteer management plans for events or tourism operations

L2. Review and evaluate people management approaches in a specific events or tourism context

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 9.

The functions and responsibilities of people management in Events and Tourism. The theory and practice relating to resource utilisation in the events and tourism working environment.

Practice: Applied Knowledge and Understanding SCQF Level 9.

The use of a variety of electronic and other sources of information to gather research material on people management and events and tourism related topics. Identify opportunities for continuous improvement in events and tourism business practice.

Generic Cognitive skills SCQF Level 9.

Critical evaluation of human resource performance in an Events or Tourism related setting. Formulation of critical and problem-solving skills to make informed judgements on issues at the forefront of Events and Tourism industry development

Communication, ICT and Numeracy Skills SCQF Level 9.

Use of standard ICT applications to analyse, present and display data, appropriate to the study of people management in Events and Tourism. Use and evaluation of numerical information in a range of Events and Tourism related contexts.

Autonomy, Accountability and Working with others SCQF Level 9.

Working both individually and in groups in order to prepare research information. Taking leadership/managerial roles as appropriate.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
The emphasis of the learning activities at Level 9 is on enquiry based learning, employing small group teaching with lecturers becoming facilitators providing encouragement and support to enable the students to take more responsibility for what and how they learn.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery6
Tutorial/Synchronous Support Activity12
Independent Study82
100 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

BAUM, T. (2006) Human Resource Management for Tourism, Hospitality and Leisure – an international perspective, Thomson Business Press

Van Der Wagen, L and White, L (2015) Human Resource Management for the Event Industry, Routledge

Nickson, D., (2013) Human resource management for hospitality, tourism and events. Routledge.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorJenny Flinn
External ExaminerC Carruthers
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Individual Written Report 100%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Weighting (%) of Assessment ElementTimetabled Contact Hours
Report of practical/ field/ clinical workcheck markcheck mark10040
Combined Total For All Components100% 40 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
The Equality, Diversity and Human Rights policy underpins student engagement. We aim to make UWS a fair and equal place to study an institution which addresses specific issues covering all aspects of equality, diversity and human rights. Where required module assessment will be adapted to meet student requirements.

UWS Equality and Diversity Policy
UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.