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Session: 2022/23

Last modified: 07/04/2021 15:22:48

Title of Module: Global Trends in Events

Code: TOUR10014 SCQF Level: 10
(Scottish Credit and Qualifications Framework)
Credit Points: 30 ECTS: 15
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Jenny  Flinn

Summary of Module

This module provides an opportunity to critically review current trends in the events sector including a consideration of trend and impact analysis. Students will examine the contemporary issues and trends across different events sectors such as: commercial business, arts and entertainment, sports and leisure.

The module will examine research and analytical models to assess the actual and potential challenges presented by the key trends in events. Trends are considered in terms of design, operation, impact analysis, audiences, venues, communications media, technology and strategic management. Case study analysis will be used to explore the changing nature of recurring events and development opportunities for event production.

  • Analysis of current trends in the events industry

  • Review of events industry responses to current trends

  • Appraisal of contemporary issues that may affect events

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Critically analyse the nature of current trends in the events industry in a given context.

L2. Evaluate the events industry responses to the challenges presented by current trends.

L3. Critically assess contemporary issues that may affect the events industry in the future.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 10.

Exhibit an understanding of current trends in events.
Demonstrate a critical understanding of the responses made by the events sector in response to emerging trends. Demonstrate critical awareness of contemporary issues that may impact the Events industry.

Practice: Applied Knowledge and Understanding SCQF Level 10.

Apply knowledge and use the necessary skills to identify the current trends in the Events industry.
Use analysis techniques to examine related event issues in past and upcoming events.

Generic Cognitive skills SCQF Level 10.

Identify and analyse event management trends and impact analysis problems and issues
Draw on a range of sources to help identify solutions to event management challenges posed by current trends.
Critically evaluate and synthesise ideas, concepts, information and issues, drawing on a range of sources in coming to particular conclusions regarding international events.

Communication, ICT and Numeracy Skills SCQF Level 10.

Collect, interpret, use and report complex data regarding the Events industry.Communicate effectively and appropriately in interpretation of complex primary materials and make effective use of information technology applications to present documents in an appropriate form.

Autonomy, Accountability and Working with others SCQF Level 10.

Exercise autonomy and initiative in module study activities in so far as they relate to current trends and contemporary issues in events.
Work both individually and in groups in practical tutorial based activities
Reflect on the relationship with other modules and develop and practice individual and collective responsibility for learning.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Students are introduced to the core concepts via lectures which examine a range of international events to contextualise theories and ideas in practical settings.

Supported by both lecture and tutorials the emphasis of this module's learning activities at Level 10 is still on encouraging a high level of learner autonomy supported by appropriate directed learning resulting in critical analysis, synthesis and evaluation. Student led tutorials enable learners to take responsibility for deepening their own learning with actives centred around appropriate directed reading.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery12
Tutorial/Synchronous Support Activity24
Asynchronous Class Activity64
Independent Study200
300 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

FERDINAND N and KITCHEN P (2012), Events Management: An International Approach, Sage Publications, ISBN-10: 0857022415

Friedmann F. (2013), IAEE White Paper: Future Trends Impacting the Exhibitions and Events Industry, IAEE

Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., Smith, K. (2014) The Future of Events & Festivals. Routledge.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorBriony Sharp
External ExaminerChantal Dickson
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Individual Written Report 60%
Individual Written Discussion Paper 40%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Report of practical/ field/ clinical workcheck markcheck mark 6015

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Review/ Article/ Critique/ Paper  check mark4010
Combined Total For All Components100% 25 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
The Equality, Diversity and Human Rights policy underpins student engagement. We aim to make UWS a fair and equal place to study an institution which addresses specific issues covering all aspects of equality, diversity and human rights. Where required module assessment will be adapted to meet student requirements.

UWS Equality and Diversity Policy

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.