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Session: 2022/23

Last modified: 09/04/2021 13:24:45

Title of Module: Tourism Operations and Management

Code: TOUR08012 SCQF Level: 8
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Kalyan  Bhandari

Summary of Module

This module will provide insights into the management and operations of tourism in the contemporary context. It will provide introduction to the growth and development of tourism, and tourism’s engagement with associated sectors including transportation, accommodation, events & attractions, adventure & outdoor recreation, entertainment & food services, travel trade sector and other services. The module will also explore the management of tourism operations like HRM, Finance, and Marketing; and provides a critical appraisal of the role of government, DMOs, NGOs and INGOS in the planning and development of tourism. The module will help the students to develop critical understanding of the challenges associated with tourism management ranging from attracting investment in rural areas to handling safety and security and management of crisis on a national and international level.

  • Definition, evolution and growth of tourism

  • Tourism's association with transportation, accommodation, food services, attractions, events, adventure and outdoor recreation, entertainment, travel trade sector and tourism services

  • The role of governments, DMOs, NGOs and INGOs in tourism development

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
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Term 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Demonstrate an awareness of the nature of tourism and its operating systems.

L2. Appraise and critique the role of various stakeholders in the development and management of tourism destinations.

L3. Demonstrate an understanding of the key challenges in the operation and management of tourism in the domestic and international contexts.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 8.

Demonstrate a critical understanding of tourism from the perspectives of operations and management and key issues associated with tourism management.
Examine the role of government, NGOs and INGOS, destination management organisations and various ways in which destinations engage with them.

Practice: Applied Knowledge and Understanding SCQF Level 8.

Investigate a range of practices to identify the effects of tourism on development on a specific destination.
Identify the implications of these effects and suggest propositions for the future.

Generic Cognitive skills SCQF Level 8.

Critically evaluate and synthesise ideas, concepts, information and issues, drawing on a range of sources in coming to particular conclusions about the development of tourism.
Use problem-solving techniques to assess the ways in which destinations and tourism sectors across the globe might improve their performance.

Communication, ICT and Numeracy Skills SCQF Level 8.

Be able to access, understand and evaluate a range of tourism data sources.
Interpret complex primary materials and make effective use of information technology applications to present documents in an appropriate presentation format.

Autonomy, Accountability and Working with others SCQF Level 8.

Work individually and with others to prepare research information associated with the analysis of management issues in tourism.
Develop awareness of individual and collective responsibility for effective performance within a team.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
The module will be taught by a combination of classroom lectures and seminars. This module requires students to engage with on-line and traditional learning materials in an independent and individual way. This material will be supported by group tutorials with tutors becoming facilitators providing encouragement and support to enable the students to take more responsibility for what and how they learn.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery24
Tutorial/Synchronous Support Activity12
Asynchronous Class Activity36
Independent Study128
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Page S.J. (2019) Tourism Management (6th Edition). London: Routledge.

Fletcher, J., Fyall, A., Gilbert, D. & Wanhill, S. (2017).Tourism: Principles and Practice (6th edition). Pearson: Harlow.

Details of further resources, including textbooks, journals and online resources will be identified at the beginning of each delivery in the module handbook and made available via Moodle.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorMasood Khodadadi
External ExaminerC Carruthers
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Online Multiple Choice Test - Individual (40%)
Individual Essay (60%)
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Class test (practical) check mark 400

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Essaycheck mark check mark600
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
The Equality, Diversity and Human Rights policy underpins student engagement. We aim to make UWS a fair and equal place to study an institution which addresses specific issues covering all aspects of equality, diversity and human rights. Where required module assessment will be adapted to meet student requirements.
UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.