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Session: 2022/23
Last modified: 21/02/2020 12:36:53
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Title of Module: Contemporary Strategy Development |
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Code: BUSN09071 |
SCQF Level: 9
(Scottish Credit and Qualifications Framework) |
Credit Points: 20 |
ECTS: 10
(European Credit Transfer Scheme) |
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| School: | School of Business & Creative Industries |
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| Module Co-ordinator: | Bobby
Mackie |
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| Summary of Module |
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This module critically explores the area of organisational strategy and strategy development for contemporary organisations. The module introduces the core concepts of strategic management with critical exploration of the internal organisational and external market factors which influence strategic decision making in organisations.
The topics covered range across a number of areas -the role and tasks of top management, the nature of strategic management, strategic change and decisions. Students will learn to evaluate and apply a range of strategic management tools and models in order to inform strategic decision making within organisations. The role of specific business functions, including marketing, operations, logistics and human resource management, in relation to strategy development will be evaluated.
The module will enable students to analyse the business environment and suggest how organisations might manage the strategy process. This includes structure, processes, systems culture, segmentation, targeting, pricing and communications needed to create and maintain competitive advantage. Students will develop an appreciation of the global challenges facing organisations and the role and impact of technological developments on contemporary organisational strategy. Students will develop knowledge of the strategic options open to organisations and a critical understanding of environmental, competitive and internal issues and will appreciate the need to manage strategic change.
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| Module Delivery Method |
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| Face-To-Face | Blended | Fully Online | HybridC | HybridO | Work-based Learning |
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Face-To-Face
Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.
Blended
A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations
Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.
HybridC
Online with mandatory face-to-face learning on Campus
HybridO
Online with optional face-to-face learning on Campus
Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.
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| Term(s) for Module Delivery |
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(Provided viable student numbers permit).
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| Term 1 | | Term 2 | | Term 3 | |
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| Learning Outcomes: (maximum of 5 statements) |
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On successful completion of this module the student will be able to:
L1.
Demonstrate critical knowledge and understanding of strategy development in contemporary management contexts
L2.
Apply a range of strategic management tools and models to business and management
L3.
Deploy critical evaluation techniques in organisational strategy contexts
L4.
Contribute responsibly and reflexively to collaborative activities |
| Employability Skills and Personal Development Planning (PDP) Skills |
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| SCQF Headings |
During completion of this module, there will be an opportunity to achieve
core skills in:
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| Knowledge and Understanding (K and U) |
SCQF Level 9.
In depth understanding of organisational strategy |
| Practice: Applied Knowledge and Understanding |
SCQF Level 9.
Identify necessary concepts and practices and apply them to an organisation in varying contexts
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| Generic Cognitive skills |
SCQF Level 9.
Critically analyse strategic issues and problems
Develop effective strategies for given solutions
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| Communication, ICT and Numeracy Skills |
SCQF Level 9.
Communicate effectively to a target audience using both speech and writing.
Interpret, use and evaluate complex data, ideas and concepts
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| Autonomy, Accountability and Working with others |
SCQF Level 9.
Take responsibility for own work and the work of others within a group / team environment and for assessments |
| Pre-requisites: |
Before undertaking this module the student should have
undertaken the following:
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Module Code:
| Module Title:
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| Other: | |
| Co-requisites | Module Code:
| Module Title:
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* Indicates that module descriptor is not published.
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| Learning and Teaching |
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| All modules on the BA (Hons) Management programme will be delivered in a blended learning or fully online mode. Core content delivery will be made available via the virtual learning environment and will include online lectures, videos, podcasts, recommended reading and signposting to additional content and resources. In addition online activities will include discussion groups, live chat, contribution to collaborative documents and webinars. Face to face workshop sessions on campus will also be delivered to provide students with the opportunity to engage with their peers and university academic and support staff. |
Learning Activities
During completion of this module, the learning activities undertaken to
achieve the module learning outcomes are stated below:
| Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities) |
| Lecture/Core Content Delivery | 18 |
| Laboratory/Practical Demonstration/Workshop | 10 |
| Asynchronous Class Activity | 48 |
| Independent Study | 124 |
| 200
Hours Total
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**Indicative Resources: (eg. Core text, journals, internet
access)
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The following materials form essential underpinning for the module content
and ultimately for the learning outcomes:
Robbins, Stephen P. (2019). Management: Global Edition. Pearson Education Ltd.:London
Lynch, R., (2018) Strategic Management 8th edn: Harlow Pearson
Details of further resources, including textbooks, journals and online resources will be identified at the beginning of each delivery in the module handbook and made available via Moodle
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(**N.B. Although reading lists should include current publications,
students are advised (particularly for material marked with an asterisk*) to
wait until the start of session for confirmation of the most up-to-date
material)
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| Engagement Requirements |
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In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure
Where a module has Professional, Statutory or Regulatory Body requirements these will be listed here:
attending taught classes, engaging with online activities, collaborating on classwork and assessments, engaging in independent study. |
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Supplemental Information
| Programme Board | Management, Organisations & People |
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| Assessment Results (Pass/Fail) |
No
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| Subject Panel | Management, Organisations & People |
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| Moderator | TBC |
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| External Examiner | G Cantafio |
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| Accreditation Details | |
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| Version Number | 1.01 |
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| Assessment: (also refer to Assessment Outcomes Grids below) |
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| A strategic management report will account for 60% of marks for this module |
| An individual essay will account for 40% of the marks for this module |
(N.B. (i) Assessment Outcomes Grids for the module
(one for each component) can be found below which clearly demonstrate how the learning outcomes of the module
will be assessed.
(ii) An indicative schedule listing approximate times
within the academic calendar when assessment is likely to feature will be
provided within the Student Handbook.)
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Assessment Outcome Grids (Footnote A.)
Footnotes
A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above
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Note(s):
- More than one assessment method can be used to assess individual learning outcomes.
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Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.
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| Equality and Diversity |
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UWS Equality and Diversity Policy |
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(N.B. Every effort
will be made by the University to accommodate any equality and diversity issues
brought to the attention of the School)
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