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Session: 2022/23

Last modified: 11/01/2022 08:29:46

Title of Module: Event Design and Safety

Code: TOUR08013 SCQF Level: 8
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Jenny  Flinn

Summary of Module

This module will introduce students to the concepts of event design and safety. The module will first examine the increasing importance of experiences within contemporary society, exploring the ways in which events and experiences are utilised as a means to deliver specific outcomes for a range of stakeholders. During this part of the module, students will be introduced to the concepts of event and experience design, gaining an understanding as to how to design, manage and evaluate experiences in a range of settings. The module will then examine how events and experiences can be designed and managed in such a way as to ensure that they are safe. Students will be introduced to the core concepts of risk management, risk assessment, crowd management, crisis management and emergency planning, as well as the legislative and legal aspects pertinent to managing events safely. By the end of this module students will be able to design events and experiences that are creative, meet the needs of their stakeholders and can be delivered in a safe and secure manner.

  • Exhibit an understanding of the nature of event experiences and growing importance of experiential event consumption

  • Demonstrate an understanding of the importance of creativity and experience design and be able to apply this in a range of business settings

  • Develop an appreciation of the practicalities of managing experiences successfully

  • Evaluate and analyse the success of event and experience design

  • Understand the concept of risk and demonstrate an understanding of the principles of risk management for events

  • Identify and understand key legislation relating to the management of risk for events

  • Understand the process of risk assessment in a variety of event settings

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2


Term 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. 1) Understand and appreciate the concepts of creativity, event design and experience design and their role in creating unique environments, products and services

L2. 2) Evaluate the implementation of event and experience design in a range of relevant settings

L3. 3) Demonstrate an in-depth understanding of the key elements of risk management for events and principles of assessing risk

L4. 4) Appraise crisis management responses relating to previous event related incidents and make recommendations as to how such occurrences could have been avoided

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 8.

Demonstrate understanding of the key principles of event and experience design.

Demonstrate understanding of the principles of risk management for events.

Practice: Applied Knowledge and Understanding SCQF Level 8.

Apply the theory of experiential event design to practical event case studies.

Use a range of skills, tools and techniques to understand and appraise risk in a variety of event related settings.

Generic Cognitive skills SCQF Level 8.

Reflect upon and appraise the application of experiential event design techniques in relevant event related settings.

Draw upon case studies and practical examples to evaluate event incidents, issues and problems.

Communication, ICT and Numeracy Skills SCQF Level 8.

Apply a range of communications methods and information technology in support of event design and safety.

Autonomy, Accountability and Working with others SCQF Level 8.

Work both individually and in groups in practical tutorial based activities.

Take responsibility for completion of own work.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Teaching will comprise of traditional lecture delivery to provide students with an understanding of the key principles and theories relating to event design and safety. This knowledge will then be further embedded and deepened via a series of workshop based tutorials where students will engage in practical collaborative tasks and activities.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery18
Tutorial/Synchronous Support Activity18
Asynchronous Class Activity24
Independent Study134
194 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Berridge, G. (2007) Events Design and Experience. Oxford: Butterworth: Heinemann.

Silvers, J. (2008) Risk Management for Meetings and Events. Oxford: Elsevier.

Sundbo. J., & Sørensen, F. (Eds.). (2013) Handbook of the Experience Economy. Cheltenham: Edward Elgar Publishing Limited.

Details of further resources, including textbooks, journals and online resources will be identified at the beginning of each delivery in the module handbook and made available via the VLE.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

Where a module has Professional, Statutory or Regulatory Body requirements these will be listed here:
In line with the Academic Engagement and Attendance Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on Moodle, and complete assessments and submit these on time. Please refer to the Academic Engagement and Attendance Procedure.

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism and Events
ModeratorJacqui Greener
External ExaminerChantal Dickson
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Individual Report (60%)
Group Presentation (40%)
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Report of practical/ field/ clinical workcheck markcheck mark  600

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Presentation  check markcheck mark400

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
The Equality, Diversity and Human Rights policy underpins student engagement. We aim to make UWS a fair and equal place to study an institution which addresses specific issues covering all aspects of equality, diversity and human rights. Where required module assessment will be adapted to meet student requirements.
UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.