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Session: 2022/23

Last modified: 02/12/2021 20:06:45

Title of Module: Eventful Places

Code: TOUR09034 SCQF Level: 9
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Briony  Sharp

Summary of Module

This module introduces students to the notion of eventful destinations and spaces. First, the module examines the way in which events play a key role in the development of destination marketing strategies across many sectors including business, marketing, and tourism. The students will then gain awareness of how places (physical, virtual and hybrid) are utilised for events by examining the scope and possibilities that resonate with current trends in contemporary culture. By the end of this module students will have gained a critical understanding of strategic elements employed within eventful places to meet the needs of stakeholders, they will appreciate the role events play in destination branding and development and be able to identify the wide range of industries involved in creating and maintaining eventful places.

  • Demonstrate an understanding of the need for an integrated approach to the planning, development, and marketing of a destination

  • Identify the role of eventful places in economic, social, and cultural development

  • Analyse the use of events across the public, private and third sector in creating places and spaces

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2


Term 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Understanding and appreciate the key elements involved in developing and managing an event destination

L2. Critically evaluate and analyse the role events play for destinations economically, socially and culturally

L3. Apply knowledge to demonstrate how academic theory can support industry trends in producing contemporary event destinations and venues

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 9.

Demonstrate a broad knowledge of the scope, main areas and boundaries of event destination development, management, marketing and sustainability.

Demonstrate a critical understanding of the theory and practice relating to managing eventful places.

Practice: Applied Knowledge and Understanding SCQF Level 9.

Identify and review the application of a range of destination management techniques in an eventful places context

Formulate a course of action based on information gathered and analysed/interpreted

Generic Cognitive skills SCQF Level 9.

Demonstrate critical analysis and interpretation of event destinations, places and spaces.

Investigate academic and applied event management and destination management research material.

Communication, ICT and Numeracy Skills SCQF Level 9.

Use a variety of electronic and other sources of information to gather research material on event destinations, venues, spaces and places.

Convey research information, findings and proposed courses of action to an audience in a clear and accessible manner.

Autonomy, Accountability and Working with others SCQF Level 9.

Working both individually and in groups in order to prepare research information and coursework – thus the individual is accountable to the group for work undertaken.

Taking a leadership/managerial role as appropriate.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
The emphasis of the learning activities at Level 9 is on enquiry based learning, employing small group teaching with lecturers becoming facilitators providing encouragement and support to enable the students to take more responsibility for what and how they learn.

Material and learning will be delivered through lecture, tutorial, hybrid learning environments and access to internet sources. Lectures in particular rely heavily on multimedia presentations to illustrate experiences.

Independent study consists of; individual reading preparation for class contact hours, preparation for coursework assignments and independent reading and research for subject area.

Asynchronous activity consists of unsupervised group student led group seminar work meetings and online activities.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery18
Tutorial/Synchronous Support Activity24
Asynchronous Class Activity24
Independent Study134
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Morrison, A.M., 2013. Marketing and managing tourism destinations. Routledge.

Getz, D., 2013. Event tourism: concepts, international case studies, and research. Cognizant Communication Corporation.

Smith, A., 2012. Events and urban regeneration: The strategic use of events to revitalise cities. Routledge

Richards, G. and Palmer, R., 2012. Eventful cities. Routledge

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorJacqui Greener
External Examiner
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Group Presentation 30%
Individual essay 70%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Presentationcheck mark  300

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Essay check markcheck mark700
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
The Equality, Diversity and Human Rights policy underpins student engagement. We aim to make UWS a fair and equal place to study an institution which addresses specific issues covering all aspects of equality, diversity and human rights. Where required module assessment will be adapted to meet student requirements.

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.