Module Descriptors

This module aims to produce creative, confident, enterprising and reflective learners capable of planning a successful event which will achieve its stated objectives.  The module enables students to explore events management academic and professional practice, providing the opportunity to identify skills and attributes required for their future career.  Students will form into groups for the practical activities of planning, staging and evaluating an event of their choice.  This collaborative working experience provides the opportunity to evaluate their individual contributions and the group dynamics of the team, and to reflect on their professional development plans for the future.

The module examines the event planning process in detail, the need for short, medium and long term planning is also discussed as are event planning techniques, the need for accurate information, resource identification, record keeping and research. The importance of writing event plans and proposals is emphasised.  This module builds on the topics covered in the Event Design and Safety module where students investigate, identify and examine event risk and health and safety issues by reference to existing live events.

The module investigates the following topics.

• Event planning approaches required to stage a live event. The planning process seeks to enhance and encourage the use of enterprise and creativity in identifying potential events.


• Management of resources for event production: including finance, people, marketing, and logistics.


• Risk management and safety of staging live events


• Evaluation of event: including stakeholder experiences and achievement of objectives.


• Appraisal of Professional Skills and Attributes of event managers, evaluation of individual contributions and group dynamics, reflection on future skills development needs.

On successful completion of this module the student will be able to:

L1. Develop a personal development plan of professional events management skills and attributes identifying short, medium and long term goals.

L2. Use appropriate event planning and market research techniques to demonstrate demand for a specific event

L3. Apply appropriate operational and evaluation procedures to a specific planned event

L4. Evaluate personal contribution to the group project of staging an event, reflecting on professional development plans for the future.

Understand the principles of professional development planning and setting of personal goals.

Exhibit an outline knowledge and understanding of event planning techniques
Understand the role and importance of event facility design and logistics for successful event management.
Recognising appropriate issues and techniques in event operations. Awareness of ethical business practice and operational challenges in the industry context.

Undertake routine lines of enquiry into planning issues in specific events
Use a range of standard skills and techniques to review of a given event venue.
Interpersonal communication required in the event service sector through team and individual activities. They will have the opportunity to prepare solutions to identified operational challenges in a professional manner through practical application by organizing an event.

Use a range of approaches to identify a variety of customer and business event needs and formulate evidence based solutions
Simple problem-solving techniques to identify a variety of customer and business operational needs

Use a range of standard software applications (Word, Excel and PowerPoint) to process and present event planning and budgeting
A range of communications methods and information technology for events and other business applications and will make formal presentations on mainstream topics in the subject area to a range of audiences.

Work using current event management practice under guidance
Exercise autonomy and initiative in a number of event facility design and planning activities in a professional manner.
Working with others to develop the fundamental skills associated with the analysis of operations. The collaborative working activities will produce scenarios to help them identify opportunities for personal and career development and they will develop and practice individual and collective responsibility for effective performance within a team environment.

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

Where a module has Professional, Statutory or Regulatory Body requirements these will be listed here:
In line with the Academic Engagement and Attendance Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on Moodle, and complete assessments and submit these on time. Please refer to the Academic Engagement and Attendance Procedure at the following link: Academic engagement and attendance procedure

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1. More than one assessment method can be used to assess individual learning outcomes.
2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
   This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.