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Session: 2022/23

Last modified: 19/07/2022 12:27:47

Title of Module: Sports' Events and Tourism

Code: SPOR08044 SCQF Level: 8
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Health and Life Sciences
Module Co-ordinator:Raleigh  Gowrie

Summary of Module

This module explores the core concepts and theories associated with sport tourism and sporting events. Students investigate drivers, motivations and the tourist sporting event market alongside the bidding, planning and staging processes associated with large scale sporting events and the sport tourism industry.  

Three themes permeate the module: 

Sports event tourism: explores the rationale for utilising sports events as a strategic driver of tourism at local, national and international levels. Considers the planning, design and marketing of planned sports events as visitor attractions and assesses their impact upon host destinations. Drawing upon case studies, students develop an understanding of the competitive bidding environment, reflecting upon the processes to secure major events. This theme also considers the future of major events within sustainable tourism strategies. 

Strategic planning for sports events: addresses the planning, developing and marketing of planned sports events. Examines management of sports events for social, economic, environmental and tourism benefit. 

Operational delivery of sports events: considers the event planning process, principles of event management and event organisation of a sport event. Covers application of theory in event teambuilding, event planning, administration, marketing, finance, health and safety/risk, event monitoring and control techniques regarding the organisation of a sport event.

This module will assist the student in the development of key 'I am UWS Graduate Attributes' to allow those that complete this module to be:


· Critical Thinker 

· Emotionally Intelligent 

· Collaborative 

Work Ready: 

· Problem-solver 

· Motivated 

· Potential Leader 


· Innovative 

· Resilient 

· Transformational

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:




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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2


Term 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Engage critically in global debates about the technological, social, environmental and ethical dimensions of sports tourism and events.

L2. Review and assess the factors that have contributed to the development of sport events as a distinct niche within the broader events industry.

L3. Utilise case studies and examples of good practice to contextualise theories and concepts.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 8.

Demonstrating and working with:
• A knowledge of the scope, defining features, and main areas of sports tourism and event management.
• Specialist knowledge in the strategic planning processes associated with managing sports events.
• A discerning understanding of a defined range of core theories, concepts, principles and terminology.
• Awareness and understanding of some major current issues and specialisms.
• Awareness and understanding of research and equivalent scholarly/academic processes related to sports tourism and event management.

Practice: Applied Knowledge and Understanding SCQF Level 8.

Applying knowledge, skills and understanding:
• In using a range of professional skills, techniques, practices and/or materials associated with managing sports events, a few of which
are advanced and/or complex.
• In carrying out routine lines of enquiry, development or investigation into professional level problems and issues.
• To adapt routine practices within accepted standards.

Generic Cognitive skills SCQF Level 8.

Undertaking critical analysis of concepts, information and issues related to sports tourism and events.
Using a range of approaches to formulate and critically evaluate evidence-based solutions/responses to define and/or routine problems and issues.

Communication, ICT and Numeracy Skills SCQF Level 8.

Using a wide range of routine skills and some advanced and specialised skills associated with managing sports tourism and events, for example:
Conveying complex information to a range of audiences and for a range of purposes.
Using a range of standard ICT applications to process and obtain data.
Using and evaluating numerical and graphical data to measure progress and achieve goals/targets.

Autonomy, Accountability and Working with others SCQF Level 8.

Exercising autonomy and initiative in some activities at a professional level in sports tourism and event management.
Exercising some responsibility for the work of others within a defined structure.
Taking the lead on planning in familiar or defined contexts.
Practicing in ways that show awareness of own and others’ roles, responsibilities and contributions when carrying out and evaluating tasks.
Working, under guidance, with others to acquire an understanding of current professional practice.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
The teaching and learning approach will utilise a combination of flexible synchronous and asynchronous activities delivered online and face to face delivery. Core theoretical content will be predominantly delivered through a series of online materials hosted on the VLE, including activities and required reading in preparation for taught sessions. Face to face sessions will comprise interactive seminars, and practical sessions. Much of the learning will be achieved through directed independent study tasks, recorded material, group work and/or class discussion, applied practical sessions and creative problem solving.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Tutorial/Synchronous Support Activity18
Asynchronous Class Activity18
Independent Study164
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Archer, T., Paule-Koba, A., & Newland, B. (2015) Sports Facility & Event Management, Jones & Barlett Learning.

Greenwell, C., Danzey-Buseell, L., & Shank, D. (2014) Managing Sports Events, Human Kinetics.

Mallen, C. & Adams, L. (2013) Event Management in Sport, Recreation & Tourism: Theoretical & Practical Dimensions, Routledge.

Masterman, G (2013) Strategic Sports Event Management (3rd edition). Routledge.

Supovitz, F. (2014) The Sports Event Management & Marketing Playbook, Wiley & Sons.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardSport and Exercise
Assessment Results (Pass/Fail) No
Subject PanelSport & Exercise L7-11
ModeratorRebecca O'Hanlon
External ExaminerS Robson
Accreditation DetailsN/A
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Two forms of assessment are related to this module:

Assessment 1. Case study (Weighting 50%)
Assessment 2. Presentation (Weighting 50%, LO2 and 3)
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Case studycheck mark  500

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Presentation check markcheck mark500
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
In line with current legislation (Equality Act, 2010) and the UWS Equality, Diversity, and Human Rights Code, our modules are accessible and inclusive, with reasonable adjustment for different needs where appropriate. Module materials comply with University guidance on inclusive learning and teaching, and specialist assistive equipment, support provision and adjustment to assessment practice will be made in accordance with UWS policy and regulations. Where modules require practical learning or assessment, alternative formats and/or roles will be provided for students with physical disabilities which impact participation.

Please refer to the UWS Equality and Diversity Policy at the following link:

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.