Page Navigation

Module Descriptors

This page displays the selected Module Descriptor.

Printer friendly version Printer friendly version

Session: 2022/23

Last modified: 06/04/2021 11:15:05

Title of Module: Influencing Organisational Strategy

Code: BUSN11082 SCQF Level: 11
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Ying  Yong  Ding

Summary of Module

This module will consider the role of managers in shaping and crafting strategy. Students will develop knowledge of strategy and strategic management. Students will explore the strategy development process and how organisations might respond to factors that influence their intended strategies.

Content – strategy, strategic management, factors influencing strategy development and implementation.   The topics covered range across a number of areas - the role and tasks of top management, the nature of strategic management, strategic change and decisions. Business policy, organisational analysis, competitive position, SWOT analysis, value chain analysis, comparative analysis, resource led strategy examining the role of people, technology and information management on strategy. Social and political influence, organisational objectives, power. Strategic choice, generic strategies, strategy development, techniques and approaches to strategy evaluation. Strategy implementation, planning and resource allocation. Role of organisation structure, systems and culture. Managing strategic change.

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
check markcheck mark

Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:




check markcheck markcheck markcheck mark
Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2check markTerm 3check mark

[Top of Page]

Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Develop a critical knowledge of strategy and strategic management

L2. Critically evaluate the influences on organisational strategy development

L3. Develop organisational strategies that take cognisance of internal and external influences and acknowledge the complexities and ambiguities surrounding such decisions

L4. Produce a written report to allow critical reflection in learning and personal/professional development

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 11.

A broad and integrated knowledge of the main areas of strategic management

A critical understanding of the theories and principles of strategic management

Extensive and critical knowledge of some specialised areas of strategic management

Practice: Applied Knowledge and Understanding SCQF Level 11.

Using a range of skills and techniques as appropriate to the discipline

Applying a range of techniques of enquiry and research

Planning and executing the analysis and presentation of the findings of a case study

Generic Cognitive skills SCQF Level 11.

Applying critical analysis and evaluation to some issues in strategic management

Identifying, abstracting, responding creatively to theoretical and practical issues in strategic management

Critically reviewing and extending knowledge; and making informed judgements when information is inconsistent or incomplete

Communication, ICT and Numeracy Skills SCQF Level 11.

Communicating effectively to a range of audiences, including peers and tutors

Using a wide range of software packages to support and enhance learning

Critically evaluating a wide range of numerical and graphical data as appropriate

Autonomy, Accountability and Working with others SCQF Level 11.

Exercising substantial autonomy and initiative in studies

Taking responsibility for own work and the work of others in group work

Dealing with complex ethical issues raised in strategic management

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

[Top of Page]

Learning and Teaching
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Laboratory/Practical Demonstration/Workshop24
Independent Study152
Tutorial/Synchronous Support Activity12
Asynchronous Class Activity12
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Grant, R., (2015). Contemporary Strategy Analysis, 9th ed; Chichester: Wiley

Additional Recommended Reading:

Volberda, W.H., Morgan, R.E., Reinmoeller, P., Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. (2011) Strategic Management : Competitiveness and Globalisation, Hampshire: Cengage Learning

Johnson, G., Scholes. K., Angwin, D., Regner, P. and Whittington. R. (2014). Exploring Corporate Strategy: Text and cases, 10th Ed, Harlow: Prentice Hall
Grant, R., and Jordan, J. (2015) Foundations of Strategy, 2nd ed; Chichester: Wiley

Ding, Y. Y., Kininmonth, K., & McKinstry, S. (2017). Cocooned: path dependence and the demise of Anderson & Robertson Ltd, Scotland’s last silk throwsters. Business History, 59(3-4): 382-407.

Wenzel, M., Stanske, S. and Lieberman, M.B. (2020). Strategic Responses to Crisis. Strategic Management Journal, 41: V7-V18.

Students will have access to UWS library facilities so that core texts will be supplemented by case studies, academic journal articles and bespoke on-line resources.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

[Top of Page]

Supplemental Information

Programme BoardManagement, Organisations & People
Assessment Results (Pass/Fail) No
Subject PanelManagement, Organisations & People
ModeratorTom Keegan (Home) / Ying Yong Ding (London and Overseas)
External ExaminerSeng Kok
Accreditation DetailsN/A
Version Number


[Top of Page]

Assessment: (also refer to Assessment Outcomes Grids below)
Case study, 90%
Individual Reflection , 10%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Case studycheck markcheck markcheck mark 900

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Report of practical/ field/ clinical workcheck mark  check mark100
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

[Top of Page]

  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
This module is appropriate for all students irrespective of ethnic status, disability, age, gender, religious and sexual orientation. The University provides facilities and resources for all students through the Enabling Support Team.
UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.