This page displays the selected Module Descriptor.
Printer friendly version
Session: 2022/23
Last modified: 07/04/2021 16:06:50
|
Title of Module: Practical Issues in Events |
|---|
|
Code: TOUR11007 |
SCQF Level: 11
(Scottish Credit and Qualifications Framework) |
Credit Points: 20 |
ECTS: 10
(European Credit Transfer Scheme) |
|---|
| School: | School of Business & Creative Industries |
|---|
| Module Co-ordinator: | Jenny
Flinn |
|---|
| Summary of Module |
|---|
This module focusses on the key practical issues in event operations and management. It covers planning; design; product and service development and management; implementation and delivery; scheduling and time management; the understanding of functional management roles and responsibilities in the context of events and the operational challenges faced in contemporary event management. Project planning for events and operational plans are developed.
- Developing and assessing event concepts and feasibility
- Practicalities of planning and staging of events
- Management of key functions relevant to event management and delivery
|
| Module Delivery Method |
|---|
| Face-To-Face | Blended | Fully Online | HybridC | HybridO | Work-based Learning |
|  | | | | |
Face-To-Face
Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.
Blended
A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations
Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.
HybridC
Online with mandatory face-to-face learning on Campus
HybridO
Online with optional face-to-face learning on Campus
Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.
|
| Term(s) for Module Delivery |
|---|
|
(Provided viable student numbers permit).
|
| Term 1 | | Term 2 | | Term 3 | |
[Top of Page]
| Learning Outcomes: (maximum of 5 statements) |
|---|
On successful completion of this module the student will be able to:
L1.
Critically assess practical management functions in the planning of events’ operations
L2.
Design and justify an implementation plan for the delivery of an event experience.
L3.
Interpret and evaluate practices in response to a range of events’ operational challenges |
| Employability Skills and Personal Development Planning (PDP) Skills |
|---|
| SCQF Headings |
During completion of this module, there will be an opportunity to achieve
core skills in:
|
|---|
| Knowledge and Understanding (K and U) |
SCQF Level 11.
Demonstrate a critical understanding of the key roles and management responsibilities in the events industry.
Demonstrate critical awareness of the key management functions and their implications in relation to the Events industry
|
| Practice: Applied Knowledge and Understanding |
SCQF Level 11.
Apply knowledge and use the necessary skills to identify and plan the implementation of a specific event experience demonstrating creativity in design and detailing the main operational stages. |
| Generic Cognitive skills |
SCQF Level 11.
Apply critical analysis, evaluation and syntheses related to a range of practical challenges faced by the Events Industry and developing original and creative responses |
| Communication, ICT and Numeracy Skills |
SCQF Level 11.
Collect, interpret, use and report complex data regarding a specific event that would inform an implementation plan |
| Autonomy, Accountability and Working with others |
SCQF Level 11.
Exercise substantial autonomy and initiative towards own work, develop deep critical reflection regarding own roles and responsibilities in Event Management. |
| Pre-requisites: |
Before undertaking this module the student should have
undertaken the following:
|
|---|
Module Code:
| Module Title:
|
| Other: | |
| Co-requisites | Module Code:
| Module Title:
|
|---|
* Indicates that module descriptor is not published.
[Top of Page]
| Learning and Teaching |
|---|
The emphasis of learning activities at Level 11 is on encouraging a high level of learner autonomy supported by appropriate directed learning resulting in critical analysis, synthesis and evaluation.
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
|
Learning Activities
During completion of this module, the learning activities undertaken to
achieve the module learning outcomes are stated below:
| Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities) |
| Lecture/Core Content Delivery | 24 |
| Tutorial/Synchronous Support Activity | 24 |
| Asynchronous Class Activity | 38 |
| Independent Study | 114 |
| 200
Hours Total
|
|
**Indicative Resources: (eg. Core text, journals, internet
access)
|
|---|
The following materials form essential underpinning for the module content
and ultimately for the learning outcomes:
Dowson R. and Bassett D.(2015) Event Planning and Management: A Practical Handbook for PR and Events Professionals. Kogan Page, ISBN-10: 0749471395
|
|
(**N.B. Although reading lists should include current publications,
students are advised (particularly for material marked with an asterisk*) to
wait until the start of session for confirmation of the most up-to-date
material)
|
| Engagement Requirements |
|---|
In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure |
[Top of Page]
Supplemental Information
| Programme Board | Marketing, Innovation, Tourism & Events |
|---|
| Assessment Results (Pass/Fail) |
No
|
|---|
| Subject Panel | Marketing, Innovation, Tourism & Events |
|---|
| Moderator | Sandro Carnicelli |
|---|
| External Examiner | Chantal Dickson |
|---|
| Accreditation Details | |
|---|
| Version Number | 1.05 |
|---|
[Top of Page]
| Assessment: (also refer to Assessment Outcomes Grids below) |
|---|
| Individual Design and Operational Management Plan for an event experience worth 50% of the total module mark |
| Individual Presentation of scenario contingency planning for event management worth 50% of the total module mark; |
(N.B. (i) Assessment Outcomes Grids for the module
(one for each component) can be found below which clearly demonstrate how the learning outcomes of the module
will be assessed.
(ii) An indicative schedule listing approximate times
within the academic calendar when assessment is likely to feature will be
provided within the Student Handbook.)
|
Assessment Outcome Grids (Footnote A.)
Footnotes
A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above
[Top of Page]
Note(s):
- More than one assessment method can be used to assess individual learning outcomes.
-
Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.
|
| Equality and Diversity |
|---|
In accordance with the University’s Single Equality Scheme every effort will be made to accommodate any equality and diversity issues brought to the attention of the school. The learning activities in this module include a spoken presentation for which appropriate support can be provided as required.
UWS Equality and Diversity Policy |
|
(N.B. Every effort
will be made by the University to accommodate any equality and diversity issues
brought to the attention of the School)
|