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Session: 2022/23

Last modified: 30/03/2021 15:58:21

Title of Module: Live Event Production

Code: TOUR08009 SCQF Level: 8
(Scottish Credit and Qualifications Framework)
Credit Points: 40 ECTS: 20
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Jacqui  Greener

Summary of Module

This module aims to produce creative, confident, enterprising and reflective learners capable of planning a successful event which will achieve its stated objectives.

The module examines the context in which events take place and develop, e.g. place / venue, private, public and voluntary sector, government policy, motivation for events, opportunities for and barriers to event development, funding, support and sponsorship, the role of the media and political aspects.

Students will investigate, identify and examine event risk and health and safety issues by reference to existing live events.

The module then investigates the event planning process, and includes an outline of a project management approach to events. The need for short, medium and long term planning is also discussed as are event planning techniques, the need for accurate information, resource identification, record keeping and research. The importance of writing event plans and proposals is emphasised and the preparation of bids and competitive bidding processes introduced.  

The students will form into groups in order to focus on practical application and the delivery and evaluation of an event of their choice.


  • Events environment including relevant authorities, agencies and other partners, including charitable / 3rd sector organisations.

  • Event planning approaches required to stage a live event. The planning process seeks to enhance and encourage the use of enterprise and creativity in identifying potential events.

  • Management of resources for event production: including finance, people, marketing, and logistics.

  • Risk management and safety of staging live events

  • Evaluation of event: including stakeholder experiences, achievement of objectives and group dynamics.

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2check markTerm 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Analyse the environment within which events occur

L2. Use appropriate event planning and market research techniques to demonstrate demand for a specific event

L3. Apply appropriate operational and evaluation procedures to a specific planned event

L4. Appraise individual and group roles in relation to achieving event management objectives

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 8.

Demonstrate a broad knowledge of the scope and defining features of the external environment surrounding events

Exhibit an outline knowledge and understanding of event planning techniques
Understand the role and importance of event facility design and logistics for successful event management.
Recognising appropriate issues and techniques in event operations. Awareness of ethical business practice and operational challenges in the industry context.

Practice: Applied Knowledge and Understanding SCQF Level 8.

Undertake routine lines of enquiry into planning issues in specific events
Use a range of standard skills and techniques to review of a given event venue.
Interpersonal communication required in the event service sector through team and individual activities. They will have the opportunity to prepare solutions to identified operational challenges in a professional manner through practical application by organizing an event.

Generic Cognitive skills SCQF Level 8.

Use a range of approaches to identify a variety of customer and business event needs and formulate evidence based solutions
Simple problem-solving techniques to identify a variety of customer and business operational needs

Communication, ICT and Numeracy Skills SCQF Level 8.

Use a range of standard software applications (Word, Excel and PowerPoint) to process and present event planning data
A range of communications methods and information technology for events and other business applications and will make formal presentations on mainstream topics in the subject area to a range of audiences.

Autonomy, Accountability and Working with others SCQF Level 8.

Work using current event management practice under guidance
Exercise autonomy and initiative in a number of event facility design and planning activities in a professional manner.
Working with others to develop the fundamental skills associated with the analysis of operations. They will be presented with scenarios to help them identify opportunities for personal and career development and they will develop and practice individual and collective responsibility for effective performance within a team environment.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Other:The University’s regulations for admittance to a level 8 course apply; appropriate level 7 modules or equivalent. The module is available to Events Management students only.
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Teaching initially comprises traditional teaching delivered primarily through large-group lectures, which then moves towards a more collaborative series of seminars based on group learning.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery32
Tutorial/Synchronous Support Activity44
Independent Study300
Asynchronous Class Activity24
400 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Bladen, C., Kennell, J. and Abson, E., (2017) Events Management: An Introduction 2nd Edition, Routledge

Shone, A. & Parry, B., (2013) Successful event management: a practical handbook 4th Edition, Andover, Cengage Learning. (other editions are available in UWS libary).

EventScotland Practical Guide

The Purple Guide

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing, Innovation, Tourism & Events
ModeratorBriony Sharp
External ExaminerChantal Dickson
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Report 30%
Group Portfolio Report 50%
Reflective 20%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Report of practical/ field/ clinical workcheck mark   300

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Portfolio of written work check markcheck mark 500

Component 3
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Workbook/ Laboratory notebook/ Diary/ Training log/ Learning log   check mark200
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
The Equality, Diversity and Human Rights policy underpins student engagement. We aim to make UWS a fair and equal place to study an institution which addresses specific issues covering all aspects of equality, diversity and human rights. Where required module assessment will be adapted to meet student requirements.

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.