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Session: 2022/23

Last modified: 23/04/2020 10:56:18

Title of Module: Digital Narratives

Code: DAAD08009 SCQF Level: 8
(Scottish Credit and Qualifications Framework)
Credit Points: 40 ECTS: 20
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Blane  Savage

Summary of Module

This module introduces the student to the art and design processes involved in creating artefacts for digital oriented output, delivery methods for such media, their particular operating parameters, practices and methodologies.

Through both critical analysis of the subject and practical application of skills, students will develop knowledge of this media from an historical and contemporary perspective, enabling them to produce a significant body of work that reflects their understanding of narrative construction in an applied and theoretical context.

This will involve examination of past and contemporary trends in narrative production and practice in art and design focusing on digital and screen based delivery systems, and subsequent applied creation of relevant products or artefacts using industry standard software and or associated technologies.

  • Critical Analysis of historical and contemporary narration practices in context to the assignments undertaken
  • Further develop, extend, apply and demonstrate knowledge of contemporary creative practice, methods and technologies
  • Realise complex solutions to creative assignments
  • Critically reflect on process, methods and context applied to the production and delivery of required artefacts to industry standards
  • Critical Analysis of historical and contemporary practices in context to the assignments undertaken

  • Further develop, extend, apply and demonstrate knowledge of contemporary creative practice, methods and technologies

  • Work effectively in teams to realise complex solutions to creative assignments

  • Critically reflect on process, methods and context applied to the production and delivery of required artefacts to industry standards


Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Face-To-Face
Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

Blended
A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

HybridC
Online with mandatory face-to-face learning on Campus

HybridO
Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.


Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:

 

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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2check markTerm 3

 

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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Demonstrate detailed knowledge of theory and practice in the construction of digital narratives.

L2. Demonstrate the ability to research, develop and present concepts for a specified audience.

L3. Demonstrate an awareness of contemporary production contexts and discuss the critical and creative debates surrounding them.

L4. Provide a reflective account of their own work in the context of contemporary practices.

L5. Provide a reflective account of their own work in the context of contemporary practices.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 8.


Demonstrate and/or work with: an understanding of the role of technology in terms of media production, access and use. A broad knowledge of the scope, defining features, and main areas of a subject/discipline. Understand the artist's or designer's relationship with audiences, clients, markets, users, consumers, and/or participants;

Practice: Applied Knowledge and Understanding SCQF Level 8.


Show an understanding of key production processes and professional practices relevant to media, design and communication industries, and of ways of conceptualising creativity, authorship and delivery. Generate ideas, concepts, proposals, solutions or arguments independently and/or collaboratively in response to set briefs and/or as self-initiated activity;

Show an understanding of key production processes and professional practices relevant to media, art, design and communication industries, and of ways of conceptualising creativity, authorship and delivery. Generate ideas, concepts, proposals, solutions or arguments independently and/or collaboratively in response to set briefs and/or as self-initiated activity;

Generic Cognitive skills SCQF Level 8.


Employ both convergent and divergent thinking in the processes of observation, investigation, speculative enquiry, visualisation and/or making. Analyse information and experiences, formulate independent judgements, and articulate reasoned arguments through reflection, review and evaluation.

Communication, ICT and Numeracy Skills SCQF Level 8.


Source, navigate, select, retrieve, evaluate, manipulate and manage information from a variety of sources. Select and employ communication and information technologies.

Autonomy, Accountability and Working with others SCQF Level 8.


Study independently, set goals, manage workloads and meet deadlines.
Work with others, select, test and make appropriate use of materials, processes and environments.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Other:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Teaching and learning will take place in 3 hour sessions in either studios or labs, dependent on the focus of work being undertaken at the time.

Content that will be engaged with will address some of the following areas:

- Analysis of narrative structures in a range of digital and non-digital works.
Students will analyse and compare narratives drawn from a range of different media, developing a critical awareness and understanding of the impact of new technologies on narrative construction and digital artworks.

- Exploration of the relationship between content and design
Students will analyse and identify principals of good design and aesthetics in relation to content by referring to existing digital narrative projects.

- Development of narrative structure for a new media context
Process: considering prior artistic practices and examples, students will engage with a range of creative and experimental techniques to assist with the development of a structure for a digital narrative project.

- Development of Technical Skills
Participation in practical workshops will enable students to develop and consolidate skills using creative industry standard software packages. Development of skills involved in the creation of digital narrative projects.

- Production of a Digital Narrative project
Students will produce a final project applying technical skills to realise creative ideas developed in the planning stage of the project.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery36
Laboratory/Practical Demonstration/Workshop36
Tutorial/Synchronous Support Activity328
400 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:


Wang, S. (2017) Design for Screen Graphic Design Solutions for Great User Experiences. Barcelona: Promopress.

Caldwell, C. and Zappaterra, Y. (2016) Editorial Design: Digital and Print. London: Laurence King Publishing Ltd.

Dunford, M. and Jenkins, T. (2017) Digital Storytelling: Form and Content. Basingstoke: Palgrave Macmillan.

Underberg, N. M. and Zorn, E. (2014) Digital Ethnography: Anthropology, Narrative, and New Media. Austin: University of Texas Press.

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardArts & Media
Assessment Results (Pass/Fail) No
Subject PanelArts & Media
ModeratorDr Alison Clifford
External Examiner
Accreditation Details
Version Number

1.03

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Assessment: (also refer to Assessment Outcomes Grids below)
Portfolio (Creative Practice) [Portfolio of Practical Work] (80%):
Submit 2 final artefacts from assignments undertaken. This should effectively convey your project and be accompanied by a detailed sketchbook documenting the research and development process leading to the final submissions, demonstrating:

• Creative visual response contextually relevant to the given brief
• Planning and production material appropriate to the given brief
• Clear identification and application of delivery methods for dissemination of artefacts
• The final product or artworks presented to industry standards
Submit 2 final artefacts from the group assignments undertaken. This should effectively convey your contribution to the project and be accompanied by a detailed sketchbook documenting the research and development process leading to the final submissions, demonstrating:

• Creative visual response contextually relevant to the given brief
• Planning and production material appropriate to the given brief
• Clear identification and application of delivery methods for dissemination of artefacts
• The final product or artworks presented to industry standards
Written Essay (1,400 words) [Essay] (20%):
Submit a reflective written account that justifies the context, methodology and underpinning of the creative practice leading to the production of the final two artefacts produced.
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Learning Outcome (5) Weighting (%) of Assessment ElementTimetabled Contact Hours
Portfolio of practical workcheck markcheck markcheck markcheck mark 802

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Learning Outcome (5) Weighting (%) of Assessment ElementTimetabled Contact Hours
Essay    check mark200.5
Combined Total For All Components100% 2.5 hours

Footnotes
A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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Note(s):
  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
Aligned with the overall commitment to equality and diversity stated in the Programme Specifications, the module supports equality of opportunity for students from all backgrounds and with different learning needs. Using Moodle, learning materials will be presented electronically in formats that allow flexible access and manipulation of content. The module complies with University regulations and guidance on inclusive learning and teaching practice. Specialist assistive equipment, support provision and adjustment to assessment practice will be made in accordance with UWS policy and regulations. The University’s Equality, Diversity and Human Rights Policy can be accessed at the following link: http://www.uws.ac.uk/equality/
Our partners are fully committed to the principles and practice of inclusiveness and our modules are designed to be accessible to all. Where this module is delivered overseas, local equivalent support for students and appropriate legislation applies.

UWS Equality and Diversity Policy

UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.