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Session: 2022/23

Last modified: 18/03/2022 16:59:54

Title of Module: Production for Multiplatform

Code: BROA09010 SCQF Level: 9
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Daniel  Twist

Summary of Module

Production for Multiplatform aims to highlight the current production methodology for multiplatform output within the UK and beyond.

The module will address current issues surrounding audiences, broadcast formats, social media interaction, and content repurposing for differing media.

Students will develop a multiplatform treatment proposal that will demonstrate an understanding of various aspects of storytelling and connected viewing of multiplatform audiences. 

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:


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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2


Term 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Demonstrate creative and critical engagement with key concepts and issues informing contemporary multiplatform production.

L2. Research, develop and produce a programme proposal treatment for a multiplatform series.

L3. Demonstrate a critical understanding of the development of multiplatform productions within the broadcasting industry.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 9.

A critical understanding of a selection of the principal theories, principles, concepts and terminology

A broad and integrated knowledge and understanding of the scope, main areas and boundaries of a subject/discipline

Practice: Applied Knowledge and Understanding SCQF Level 9.

Use a selection of the principles, skills, techniques, practices and/or materials associated with a subject/discipline

Practice routine methods of enquiry and or research

Generic Cognitive skills SCQF Level 9.

Undertake critical analysis, evaluation and/or synthesis of ideas, concepts, information and issues

Identify and analyse routine professional problems and issues

Communication, ICT and Numeracy Skills SCQF Level 9.

Use a range of routine skills and some advanced and specialised skills in support of established practices in a subject/discipline, for example

Make formal and informal presentations on standard/mainstream topics in the subject/discipline to a range of audiences

Autonomy, Accountability and Working with others SCQF Level 9.

Exercise autonomy and initiative in some activities at a professional level

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Other:Level 8 Production modules or equivalent
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery36
Independent Study164
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Dunleavy, T. (2018). Complex Serial Drama And Multiplatform Television. 1st ed. London: Routledge.

Dwyer, P. (2019). Understanding Media Production. London: Routledge.

Evans, Elizabeth (2011) Television: Audiences, New Media, and Daily Life. Hoboken : Taylor & Francis.

Emm, A. (2014). Researching for the Media (2nd ed.). London: Routledge.

Holt, Jennifer & Sanson, Kevin (editors, 2014) Viewing, Selling, Streaming, & Sharing Media in the Digital Age, Routledge.

Gitner, S. (2016). Multimedia Storytelling. London: Routledge.

Lambert, J., & Hessler, B. (2018). Digital Storytelling: Capturing Lives, Creating Community (5th ed.). London: Routledge.

Lees, Nicola. (2010) Greenlit: developing factual/reality TV ideas from concept to pitch. London: Methuen Drama, 2010.

Lotz, Amanda D (2014) The television will be revolutionized (2nd ed.). New York: New York University Press.

McErlean, K. (2018). Interactive narratives and transmedia storytelling. London: Routledge.

Zeiser, Anne (2015), Transmedia Marketing. From Film and TV to Games and Digital Media. Routledge

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

Where a module has Professional, Statutory or Regulatory Body requirements these will be listed here:
75% minimum attendance.

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Supplemental Information

Programme BoardArts & Media
Assessment Results (Pass/Fail) No
Subject PanelArts & Media
ModeratorGeoff McQueen
External ExaminerWilfred Darlington
Accreditation DetailsScreenSkills
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Initial Multiplatform Idea Pitch and One-Page Treatment – An in-class presentation of the proposed multiplatform series idea for TV or Radio with written one-page treatment. Highlighting specific unscripted genre and multiplatform context. 30%
A 1500 word reflective essay that examines their progress through the module and development as producers. 20%
Extended Treatment and Taster Tape – students will further develop a multiplatform format extended treatment including format, story development, contributor details and rationale for inclusion. 50%
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Presentationcheck mark  300

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Essay check mark 200

Component 3
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Weighting (%) of Assessment ElementTimetabled Contact Hours
Creative output/ Audiotapes/ Videotapes/ Games/ Simulations  check mark500
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
Aligned with the overall commitment to equality and diversity stated in the Programme Specifications, the module supports equality of opportunity for students from all backgrounds and with different learning needs. Using Moodle, learning materials will be presented electronically in formats that allow flexible access and manipulation of content. The module complies with University regulations and guidance on inclusive learning and teaching practice. Specialist assistive equipment, support provision and adjustment to assessment practice will be made in accordance with UWS policy and regulations. The University’s Equality, Diversity and Human Rights Policy can be accessed at the following link:

Our partners are fully committed to the principles and practice of inclusiveness and our modules are designed to be accessible to all. Where this module is delivered overseas, local equivalent support for students and appropriate legislation applies.

UWS Equality and Diversity Policy
UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.