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Session: 2022/23
Last modified: 01/06/2022 09:20:59
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Title of Module: Global Digital Business |
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Code: BUSN11123 |
SCQF Level: 11
(Scottish Credit and Qualifications Framework) |
Credit Points: 20 |
ECTS: 10
(European Credit Transfer Scheme) |
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| School: | School of Business & Creative Industries |
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| Module Co-ordinator: | James
B
Johnston |
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| Summary of Module |
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The focus on the management of digital businesses will help students know how to manage the opportunities and challenges of successfully developing digital business.
The module will focus on relevant issues such as collaboration with business, information strategy, application portfolio management, managing IT-based risk, social computing, e-business, digital marketing and supply chain management.The module will be structured around case studies drawn from the wider environment. They will expand on and support the lectures and form the basis of analysis in the weekly seminars.
- The purpose of the module is to inform students on the opportunities, challenges and dilemmas facedwhen organisations decide to consider investing in new technologies.
- The content will adopt a 'managerialist' philosophy to the development and implementation of new technology strategies.
- This assumes that successful technology investments and strategies must now be closely integrated with wider Strategic Management activities given the central role of new technologies in all types of organisations.
- The educational approach will focus on the strategic and managerial issues that face existing organisations and expect students to present their analysis in the form of an individual report and a group 'client centered' presentation.
- The learning materials will be enhanced by consistent use of current industry reports and publications from a variety of professional organisations.
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| Module Delivery Method |
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| Face-To-Face | Blended | Fully Online | HybridC | HybridO | Work-based Learning |
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Face-To-Face
Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.
Blended
A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations
Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.
HybridC
Online with mandatory face-to-face learning on Campus
HybridO
Online with optional face-to-face learning on Campus
Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.
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| Term(s) for Module Delivery |
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(Provided viable student numbers permit).
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| Term 1 | | Term 2 | | Term 3 | |
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| Learning Outcomes: (maximum of 5 statements) |
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On successful completion of this module the student will be able to:
L1.
L1. By the completion of the module the student will demonstrate a developed knowledge of the latest research and organisational experiences of the management challenges surrounding the concept of global digital business.
L2.
L2. By the completion of the module the student will be able to evidence how they have learnt to assimilate and synthesise information and data that is then presented and defended to a potential 'client'.
L3.
L3. By the completion of the module the student will demonstrate a developed knowledge of the latest research and organisational experiences of the business challenges surrounding digital business. |
| Employability Skills and Personal Development Planning (PDP) Skills |
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| SCQF Headings |
During completion of this module, there will be an opportunity to achieve
core skills in:
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| Knowledge and Understanding (K and U) |
SCQF Level 11.
Educational material from both advanced market leading textbooks and
industry standard analysis will form the foundation of the knowledge and
understanding created during this module. |
| Practice: Applied Knowledge and Understanding |
SCQF Level 11.
The 2 assessments will focus on a practical management report and business
style presentation that will focus on the recommendations of the students as to
how an organisation should successfully exploit the opportunities of digital
businesses. |
| Generic Cognitive skills |
SCQF Level 11.
Advanced critical thinking models will be applied to all aspects of the learning
materials students by the students.
Synthesis of arguments from diverse sources of information and data will be
required during classes and submission of assessments. |
| Communication, ICT and Numeracy Skills |
SCQF Level 11.
Their communication, ICT and numeracy skills will be developed during the
preparation and submission of both the management report and group
presentation that will require specific financial justification. |
| Autonomy, Accountability and Working with others |
SCQF Level 11.
Students will be required to work both individually and a group members during
the assimilation and analysis of the lecture, seminar, and assessments. |
| Pre-requisites: |
Before undertaking this module the student should have
undertaken the following:
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Module Code:
| Module Title:
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| Other: | |
| Co-requisites | Module Code:
| Module Title:
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* Indicates that module descriptor is not published.
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| Learning and Teaching |
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Learning Activities
During completion of this module, the learning activities undertaken to
achieve the module learning outcomes are stated below:
| Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities) |
| Lecture/Core Content Delivery | 24 |
| Tutorial/Synchronous Support Activity | 12 |
| Independent Study | 152 |
| Asynchronous Class Activity | 12 |
| 200
Hours Total
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**Indicative Resources: (eg. Core text, journals, internet
access)
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The following materials form essential underpinning for the module content
and ultimately for the learning outcomes:
The following materials form essential underpinning for the module content and ultimately for the learning
outcomes:
Core textbook Digital Business and E-Commerce Management, 7/E, 2019 Dave Chaffey, Pearson ltd.
The latest media including blogs, social media, books and journal material will be provided via the VLE and UWS Library.
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(**N.B. Although reading lists should include current publications,
students are advised (particularly for material marked with an asterisk*) to
wait until the start of session for confirmation of the most up-to-date
material)
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| Engagement Requirements |
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In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure
Where a module has Professional, Statutory or Regulatory Body requirements these will be listed here:
In line with the Academic Engagement and Attendance Procedure, Students are defined as academically
engaged if they are regularly engaged with timetabled teaching sessions, course-related learning
resources including those in the Library and on Moodle, and complete assessments and submit these on
time. Please refer to the Academic Engagement and Attendance Procedure at the following link: Academic
engagement and attendance procedure |
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Supplemental Information
| Programme Board | Management, Organisations & People |
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| Assessment Results (Pass/Fail) |
No
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| Subject Panel | Management, Operations & People |
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| Moderator | Richard Jefferies |
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| External Examiner | PERI PAPADIMITRIOU |
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| Accreditation Details | |
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| Version Number | 1.01 |
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| Assessment: (also refer to Assessment Outcomes Grids below) |
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| Case study aim is to develop appropriate criticality and develop the core Employability Skills and Personal Development Planning (PDP) Skills |
| 'Client led' presentation aim is to develop critical thinking skills both in preparation for face to face assessment and during presentation |
(N.B. (i) Assessment Outcomes Grids for the module
(one for each component) can be found below which clearly demonstrate how the learning outcomes of the module
will be assessed.
(ii) An indicative schedule listing approximate times
within the academic calendar when assessment is likely to feature will be
provided within the Student Handbook.)
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Assessment Outcome Grids (Footnote A.)
Footnotes
A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above
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Note(s):
- More than one assessment method can be used to assess individual learning outcomes.
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Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.
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| Equality and Diversity |
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No issues
UWS Equality and Diversity Policy
UWS Equality and Diversity Policy |
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(N.B. Every effort
will be made by the University to accommodate any equality and diversity issues
brought to the attention of the School)
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