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Session: 2022/23

Last modified: 01/12/2021 20:35:39

Title of Module: Discovering Live Events

Code: TOUR07006 SCQF Level: 7
(Scottish Credit and Qualifications Framework)
Credit Points: 20 ECTS: 10
(European Credit Transfer Scheme)
School:School of Business & Creative Industries
Module Co-ordinator:Heather  Anderson

Summary of Module

The module provides an introduction to events and event management. It firstly defines the nature and scope of the event industry; classification; types and characteristics of events; explains the creation of events - design; objectives and motivation and begins to explain why some events are more successful than others. The module examines the environment in which events take place and develop: place/venues; private /public/voluntary sector. It touches on issues of government policy, opportunities and barriers to event development; funding, support and sponsorship. The media and political issues are also introduced.

This module provides an introduction to the activities involved in event production; managing events in addition to identification and development of the skills required of an effective event manager.

Students will be encouraged to engage in a practical activity in the events sector which may include organising a live event with other students or some practical experience through volunteering. This will enable the application of theory in a practical events management context while reflecting on their own skills, knowledge and experience. The topics covered will enable students to:

Define the nature, scope and environment of the events industry.

Demonstrate a knowledge of the activities in the design, planning and implementation of events.

Evaluate the success of a live event by engaging with practical experience within an event setting.

Module Delivery Method
Face-To-FaceBlendedFully OnlineHybridCHybridOWork-based Learning
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Term used to describe the traditional classroom environment where the students and the lecturer meet synchronously in the same room for the whole provision.

A mode of delivery of a module or a programme that involves online and face-to-face delivery of learning, teaching and assessment activities, student support and feedback. A programme may be considered “blended” if it includes a combination of face-to-face, online and blended modules. If an online programme has any compulsory face-to-face and campus elements it must be described as blended with clearly articulated delivery information to manage student expectations

Fully Online
Instruction that is solely delivered by web-based or internet-based technologies. This term is used to describe the previously used terms distance learning and e learning.

Online with mandatory face-to-face learning on Campus

Online with optional face-to-face learning on Campus

Work-based Learning
Learning activities where the main location for the learning experience is in the workplace.

Campus(es) for Module Delivery
The module will normally be offered on the following campuses / or by Distance/Online Learning: (Provided viable student numbers permit)
Paisley:Ayr:Dumfries:Lanarkshire:London:Distance/Online Learning:Other:
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Term(s) for Module Delivery
(Provided viable student numbers permit).
Term 1check markTerm 2


Term 3


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Learning Outcomes: (maximum of 5 statements)

On successful completion of this module the student will be able to:

L1. Analyse the environment within which events occur

L2. Describe and assess the nature and scope of events management

L3. Demonstrate a range of event management principles in a practical events context

L4. Analyse and reflect on the skills and characteristics required for effective events operations.

Employability Skills and Personal Development Planning (PDP) Skills
SCQF Headings During completion of this module, there will be an opportunity to achieve core skills in:
Knowledge and Understanding (K and U) SCQF Level 7.

Demonstrate knowledge of the scope and defining features of the external environment surrounding events
Demonstrate knowledge of the nature of events management

Practice: Applied Knowledge and Understanding SCQF Level 7.

Use basic and routine event management related skills, techniques and practices in the engagement with personal and public events.

Generic Cognitive skills SCQF Level 7.

Present and evaluate routine event management related information and ideas. Use various approaches to address well defined mainstream event management challenges and issues.

Communication, ICT and Numeracy Skills SCQF Level 7.

Use standard applications, for example Microsoft Office applications to process and obtain a range of event management related information and data. Convey event related ideas and concepts in a well-structured, coherent form.

Autonomy, Accountability and Working with others SCQF Level 7.

Exercise some initiative and independence in carrying out the application of basic event management techniques
Work with others in the preparation of a report analysing an event from several perspectives.

Pre-requisites: Before undertaking this module the student should have undertaken the following:
Module Code:
Module Title:
Co-requisitesModule Code:
Module Title:

* Indicates that module descriptor is not published.

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Learning and Teaching
The emphasis of the learning activities at Level 7 is on developing foundation skills and understanding of the subjects covered. The learning activities are structured to support students in active learning. Tutorial/seminar and workshop activity is directed and supervised while reading and preparation activities offer specific guidance towards achievement of learning outcomes.
Learning Activities
During completion of this module, the learning activities undertaken to achieve the module learning outcomes are stated below:
Student Learning Hours
(Normally totalling 200 hours):
(Note: Learning hours include both contact hours and hours spent on other learning activities)
Lecture/Core Content Delivery12
Tutorial/Synchronous Support Activity12
Laboratory/Practical Demonstration/Workshop12
Independent Study164
200 Hours Total

**Indicative Resources: (eg. Core text, journals, internet access)

The following materials form essential underpinning for the module content and ultimately for the learning outcomes:

Bladen, C. Kennel J., Abson, E., and Wilde, N., (2017), Events Management – An Introduction(2Ed), Routledge, ISBN-10: 1138907057 also available as ebook

Shone, A. & Parry, B., (2013) Successful event management: a practical handbook 4th Edition, Andover, Cengage Learning.

Other sources:
Bowdin, G., Allen, J., O’Toole, W., Harris, R., and McDonnell, I. (2010) Events Management. London: Butherworth-Heinemann.
Page, S. and Getz, D. (2016), Event Studies: Theory, research and policy for planned events (Events Management) 3 Ed, Routledge, ISBN-10: 1138899151
EventScotland Practical Guide

The Purple Guide

(**N.B. Although reading lists should include current publications, students are advised (particularly for material marked with an asterisk*) to wait until the start of session for confirmation of the most up-to-date material)

Engagement Requirements

In line with the Academic Engagement Procedure, Students are defined as academically engaged if they are regularly engaged with timetabled teaching sessions, course-related learning resources including those in the Library and on the relevant learning platform, and complete assessments and submit these on time. Please refer to the Academic Engagement Procedure at the following link: Academic engagement procedure

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Supplemental Information

Programme BoardMarketing, Innovation, Tourism & Events
Assessment Results (Pass/Fail) No
Subject PanelMarketing Innovation Tourism & Events
ModeratorJenny Flinn
External ExaminerTBC
Accreditation Details
Version Number


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Assessment: (also refer to Assessment Outcomes Grids below)
Class Test (20%)
Covering Learning outcomes 1 and 2
Individual Report (80%) Covering Learning outcomes 3 and 4U
(N.B. (i) Assessment Outcomes Grids for the module (one for each component) can be found below which clearly demonstrate how the learning outcomes of the module will be assessed.
(ii) An indicative schedule listing approximate times within the academic calendar when assessment is likely to feature will be provided within the Student Handbook.)

Assessment Outcome Grids (Footnote A.)

Component 1
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Class test (written)check markcheck mark  200

Component 2
Assessment Type (Footnote B.) Learning Outcome (1) Learning Outcome (2) Learning Outcome (3) Learning Outcome (4) Weighting (%) of Assessment ElementTimetabled Contact Hours
Report of practical/ field/ clinical work  check markcheck mark800
Combined Total For All Components100% 0 hours

A. Referred to within Assessment Section above
B. Identified in the Learning Outcome Section above

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  1. More than one assessment method can be used to assess individual learning outcomes.
  2. Schools are responsible for determining student contact hours. Please refer to University Policy on contact hours (extract contained within section 10 of the Module Descriptor guidance note).
    This will normally be variable across Schools, dependent on Programmes &/or Professional requirements.

Equality and Diversity
UWS is committed to advancing and promoting equality and diversity in all of its activities and aims to establish an inclusive culture free from discrimination and based upon the values of fairness, dignity and respect.
UWS Equality and Diversity Policy
(N.B. Every effort will be made by the University to accommodate any equality and diversity issues brought to the attention of the School)

2014 University of the West of Scotland

University of the West of Scotland is a Registered Scottish Charity.

Charity number SC002520.